In this episode of the Brand Master Podcast, I’m speaking with Brooklyn based professor Douglas Davis about the creative strategy framework & process taken from his highly popular book, creative strategy and the business of design.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

We speak about the importance of brand strategy for modern creatives and the role of the brand strategist in educating clients on strategy including

Why Brand Strategy Is Important Modern Creatives

• The Creative Strategy Framework & Process Overview
• How To Find Your Target Audience
• How To Translate Benefits Ands Value To Brand Messaging
• How To Translate Brand Strategy To Marketing Strategy
• How Do We Bridge The Clients Strategy Education Gap
• The Adobe Creative Mentor Series with Douglas Davis

For more brand strategy resources and downloads visit https://brandmasteracademy.com/