Learn what price segmentation is and how brands use it to appeal to different market segments.

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By the end of this video you’ll know what price segmentation is how how to use it with a modern price segmentation example.

First, we’ll answer the question “What is price segmentation?” so you can understand how brands charge different market segments different prices for the same or similar products or services.

Next we’ll take a look at an example of price segmentation with Adobe and how the offer students discounted pricing as a stepping stone to their full pricing structure.

We’ll also take a look at value based pricing typically used in the creative services industry where agencies charge clients based on the value of the work to specific clients.

Next, you’ll discover how to develop a proce segmentation strategy for your own brand with this step-by-step process.

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