Grow Your Practice Podcast: Recent Episodes
Chad Madden, Co-Founder of Breakthrough
Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits.
Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.
Chad Madden sits down with Dr. Ben England, PT, DPT, FAAOMPT, to break down why adding treatment technology (laser, shockwave, direct current, dry needling, HBOT) isn’t a fad—it’s what today’s patients expect. We cover how to roll out cash-pay services, pricing, ROI, and the mindset shift clinicians need to recommend ethically and confidently. Ben also shares a turnaround story and how mentorship/accountability accelerate growth. Value-packed for private practice owners and clinicians who want better outcomes and better business.
YouTube Timestamps
00:00 - Intro & Ben’s PT origin story
03:00 - From hospital to private practice to all-cash
05:20 - Why patients want tech now (AI, biohacking, expectations)
07:45 - Rolling out cash-pay tech: training, pitfalls, integrity selling
10:50 - Evidence behind direct current, lasers & e-stim (Ben’s paper)
14:30 - Overcoming “sales prevention” and dosing mistakes
17:25 - ROI math, scheduling devices, and first-visit trials
23:40 - Mentorship, accountability, and building the Torrentia Tribe
30:10 - Practice turnaround case study + how to join
39:30 - Books that shaped Ben’s career & wrap-up
Book a free demo call and get a behind-the-scenes look at the exact systems, tools, and frameworks Chad used to grow from a solo PT to a $20M practice — and the blueprint he's using to reach $100M. https://getbreakthrough.com/demo/
Torrentia.com
Tribe of Millionaires - https://a.co/d/bjlyKdh
Financial Freedom Book - https://a.co/d/enf9G8E
Innerpreneur - https://a.co/d/0PKfKta
Private practice builder Ryan Christoff joins Chad Madden to unpack how he grew from one clinic to 26 in Western PA. He shares the two books that shaped his mindset, the sub-$500 tool that moved the needle, and the painful expansion mistake that became a turning point. You’ll hear practical hiring and retention tactics, why “foot on the gas” matters, and how AI will reshape scheduling, authorizations, and collections. Watch if you want battle-tested strategies to grow your PT practice and protect your time.
Timestamps00:00 - Intro & why Ryan’s a special guest
01:18 - From one clinic to 26: Ryan’s background
02:52 - Game-changing books: The Strangest Secret & Rich Dad Poor Dad
04:24 - Best sub-$500 tool: two-way texting for D2C & reactivations
05:48 - Biggest mistake opening a clinic—and the turnaround
08:30 - Mantra: “Keep your foot on the gas”
09:32 - Best investment: time to think, partner smart, win-win deals
10:46 - Unconventional review process: staff self-assess wins & teamwork
12:18 - New mindset: you can’t please everyone (comp & balance realities)
13:55 - Starting a practice: legal/finance first, don’t rely on MD referrals
15:20 - Protecting time: say no, one needle-moving task per day
16:35 - Overlooked trend: staffing squeeze & creative scheduling
17:30 - What’s next: AI for auths & collections; faster changes than ever
18:16 - Closing advice to owners
Chad Madden and Dr. Ben Fung break down the behaviors that keep schedules full and graduation rates near 100%—from “left/right-brain” patient communication to always ending each visit on a win. They unpack UpDoc’s Corporate Quality Index (CQI), including intention-to-stay thresholds that predict retention, and why soft skills and on-stage presence matter. You’ll hear practical cues you can deploy tomorrow, plus a book rec that reframes patient experience through behavioral science.
If this helped, subscribe for more PT business and leadership insights.
Timestamps00:00 – Why engaged patients graduate (and refer)
03:12 – Production goals vs. visits/units: keeping the schedule full
07:45 – Left- vs. right-brained patient communication (numbers vs. function)
12:10 – “End on a win”: structuring sessions for momentum
18:20 – What is the Corporate Quality Index (CQI)?
23:05 – Intention-to-stay thresholds & spotting flight risk
28:40 – Soft skills, stage presence & micro-behaviors that matter
33:15 – Resources, contacts & most influential book
Book a free demo call and get a behind-the-scenes look at the exact systems, tools, and frameworks Chad used to grow from a solo PT to a $20M practice — and the blueprint he's using to reach $100M. https://getbreakthrough.com/demo/
The Corporate Quality Index (CQI) 2024 Report
PT owner Chad Madden sits down with industry veteran Bob Kowalick to unpack what it really takes to scale beyond yourself. They cover the #1 book that shaped Bob’s approach, painful (and expensive) lessons on “trust but verify,” and why data. not opinions, must drive your systems. You’ll hear how to invest in yourself, innovate through experimentation, and the coming shift to PTs owning musculoskeletal health management. If you find this valuable, subscribe for more practice-growth playbooks.
Time Stamps
00:00 - Intro & guest setup
01:21 - The #1 book for scaling: Scale (Hoffman & Finkel)
06:11 - Biggest failure: trust—but verify (billing & IP lessons)
12:25 - Best investment: invest in yourself
13:12 - Unconventional edge: innovate & experiment
15:31 - What changed most in 5 years: data as foundation
16:43 - Advice to new PT owners (2024 realities)
24:28 - Bonus trend: PTs owning musculoskeletal health
Book a free demo call and get a behind-the-scenes look at the exact systems, tools, and frameworks Chad used to grow from a solo PT to a $20M practice — and the blueprint he's using to reach $100M. https://getbreakthrough.com/demo/
If you run a PT practice, you can almost feel the calendar tighten around Thanksgiving, January deductibles, or early summer. Schedules thin. Margins evaporate. Anxiety spikes. What if those same weeks became your busiest?
Most clinics brace for a slow season by doing less: pausing outreach, leaning harder on physician referrals, or trying to outspend big-box retailers in Q4 ad auctions. That combo leads to fewer evals, underutilized schedules, and profit leaks. Worse, it creates the illusion that slow seasons are inevitable.
Key Insights
- Focus on the channel you own. Of the five New Patient Pathways—Reactivations, Word-of-Mouth, Physician Referrals, Partners, and Cold Traffic—only reactivations tap a list you truly control: your past patients.
- Text beats everything. Start with SMS, then email. Response rates are faster and higher, especially when your message is clear and patient-centered.
- Messaging is no longer the bottleneck. AI has crushed the cost and time of copywriting. Great subject lines, benefit-driven offers, and empathetic body copy can now be generated and refined in minutes—so bad messaging is no longer an excuse.
- Conversion is about questions, not scripts. Move away from didactic monologues. Use calibrated “how/what” questions: What’s going on with your shoulder? How long has it been bothering you? What have you tried and how did it work? These open doors and build commitment.
- Track everything and automate. Without attribution, you can’t scale what works. Marketing software and AI conversion agents (think an assistant who “works” nights/weekends) handle replies, keep conversations moving, and hand off to staff to schedule.
After two brutal Q4s—including a ~60% drop in new patients (October to December) and a six-figure loss—Chad asked a better question: What would it look like if Q4 were our busiest quarter? The team doubled down on the past patient list and launched a focused campaign: a half-day of free screens/rechecks in early November. They used direct mail plus email to invite former patients. Result: 73 reactivations in one morning and a seven-week waiting list that carried the clinic through year-end. Q4 flipped from a liability to their best quarter.
Putting It Into Practice
- Run the “Greatest Promotion Ever.” Offer a limited block of free screens/rechecks to past patients in early November. Cap slots to create urgency and protect clinical time.
- Cadence that compounds:
- Past Patients: 1 direct-mail piece/month, 2 emails/month, 1 text/month.
- Partners: at least 1 workshop/month per location (e.g., employers, gyms).
- Physicians: 1 monthly mailer + handwritten thank-yous.
- Cold Traffic: workshops + paid social/search to fill them.
- Upgrade follow-up: Use an AI conversion assistant to respond after-hours, ask calibrated questions, and progress the conversation to “ready to schedule.”
- Tighten the eval-to-POC handoff: Train clinicians on a 7-step exam with a signed plan-of-care summary to convert evals into committed treatment.
Slow seasons aren’t a law of nature. When you own your list, ask better questions, and run a simple, repeatable cadence, Q4 can become your clinic’s growth engine. Start with one reactivation campaign this month, and build your automation and tracking as you go. For the exact questions to boost conversions and details on the upcoming Virtual Summit, check the show notes—and commit to running your first free-screen morning in early November.
Ready to scale your practice? Schedule a demo with us and see how Breakthrough's growth platform can fit into your practice. https://getbreakthrough.com/demo/
Link to register for Virtual Summit
Link to demo Breakthrough
Link for Chapter 7 in Killer Marketing Secrets
Link for Top 10 Questions
Thinking about buying or merging with another private practice? In this episode, Chad Madden breaks down an 8-step checklist to value a practice correctly, avoid common pitfalls, and de-risk your acquisition.
You’ll learn how to assess owner dependency, calculate value using EBITDA × a fair multiple, run airtight due diligence, and spot red flags before you sign. Plus: when opening de novo beats buying, and how to plan for integration and diversified referrals. Grab the free checklist in the show notes and apply it to your next deal.
Time Stamps
00:00 - Intro & why acquisitions matter
02:01 - Step 1: Seller transition plan & owner dependency
04:36 - Step 2: Valuation the right way—EBITDA × multiple (not revenue)
10:02 - Step 3: Due diligence & legal compliance essentials
11:55 - Step 4: Referral source concentration risk
14:17 - Step 5: Equipment, space & lease terms
15:00 - Step 6–7: Don’t pay for your own advantages + bring experts
17:13 - Step 8: Deal framework, ROI targets & key red flags
Book a free demo call and get a behind-the-scenes look at the exact systems, tools, and frameworks Chad used to grow from a solo PT to a $20M practice — and the blueprint he's using to reach $100M. https://getbreakthrough.com/demo/
Learn the four levels of private practice owners using AI—from “minor leaguer” to “hall of famer”—and see exactly how PT leaders are hiring faster, filling schedules, and building smarter systems.
We cover real examples (hiring ads that 200× results, cash-based promos with RunDNA, payer rate negotiations, and RCM wins) plus a simple path to level up. If shrinking margins and rising costs are squeezing you, this breakdown shows where you are now and what to do next.
Free Virtual Summit: Automate Your Practice with AI on October 21, 2025
https://offer.getbreakthrough.com/2025-ai-summit
Timestamps
00:00 - Why AI levels matter for PT owners
01:05 - The 4-level framework (Minor → Major → All-Star → Hall of Famer)
02:18 - Level 1: Minor Leaguer—AI as “fancy search” & box-checking
05:26 - Level 2: Major Leaguer—fear, time scarcity & the profit squeeze
10:42 - Case studies: 200× hiring ads, RunDNA email lift
14:40 - Level 3: All-Star—weekly practice, team adoption & 30-minute funnels
18:54 - Level 4: Hall of Famer—legacy mindset & data-driven RCM
22:12 - Where to deploy AI now + Oct 21, 2025 Virtual Summit CTA
Book a free demo call and get a behind-the-scenes look at the exact systems, tools, and frameworks Chad used to grow from a solo PT to a $20M practice — and the blueprint he's using to reach $100M. https://getbreakthrough.com/demo/
Private practice owner Justin Pezick of Orthopedics Plus shares how he went from “nice-sounding” job posts to high-converting, principle-driven ads using AI—boosting applicants from 2–3/week to 4–5/day.
We cover purpose → principles → process, translating work-life balance into concrete policies, and smart prompt engineering to avoid fluff and hallucinations. You’ll also hear how leadership work (Table Group, Sinek/Lencioni) shaped their culture and retention.
Grab Justin’s 73-page hiring playbook https://drive.google.com/file/d/14Uv8CT_XdP8tRwyG3lpFNxXcJ7emIuEb/view?usp=sharing
Timestamps
00:00 – Intro: Justin + Orthopedics Plus
02:28 – From “nice” ads to data-backed job posts
04:18 – What candidates actually want (WebPT insights)
09:54 – Purpose → Principles → Process (start with WHY)
12:27 – Operationalizing work-life balance (real policies)
15:35 – Results: 2–3/week → 4–5/day applicants
19:33 – Investing in leadership; breaking silos (Table Group)
33:35 – How to contact Justin + where to get the PDF
Book a free demo call and get a behind-the-scenes look at the exact systems, tools, and frameworks Chad used to grow from a solo PT to a $20M practice — and the blueprint he's using to reach $100M. https://getbreakthrough.com/demo/
Chad Madden sits down with DPTs Brenna Strawser & Christian Grove to unpack the simple, repeatable systems behind 500+ Google reviews and months of 100% graduation rates. You’ll hear the exact “ask” script, how to use QR codes at discharge, proactive scheduling to keep caseloads full, and empathy-driven communication that boosts outcomes. Perfect for private practice owners and clinical leaders who want full schedules and raving fans.
Time Stamps
02:22 - Why Google reviews matter + monthly clinic challenge
03:59 - The step-by-step review “ask” (QR codes, standing beside, troubleshooting)
08:50 - Balancing production & relationships; graduation rate as a quality metric
10:25 - “End strong” & future pacing: shaping patient memory between visits
13:55 - Proactive scheduling to prevent doubles/triples and keep care high-quality
15:48 - Empathy & adaptability: numbers vs. narratives; revamping on plateaus
20:07 - Lessons from travel/SNF and mentoring new grads; book recs & close
Chad Madden is joined by five-time guest Doug Adams (Omega Project & RunDNA). Doug shares the books, systems, and mindset shifts that helped him avoid burnout, build high-value care, and scale through people and processes. You’ll learn a clever $200 marketing play, why specialization wins, and how to run a weekly “board meeting” at home to keep life and practice aligned.
Enjoy the episode? Subscribe, drop a comment with your biggest takeaway, and share with a fellow practice owner!
Timestamps00:00 – Welcome & Titans series setup
02:18 – Books: Atomic Habits, Start with Why, StoryBrand
05:32 – $200 business cards → discovery sessions & ROI
09:08 – Burnout to breakthrough: systems & boundaries
15:06 – Mantra: “Fail to plan, plan to fail”
16:16 – Best investment: developing your team
17:19 – Weekly home “board meeting” planning system
32:51 – Trends: AI, consolidation & the case for specialization
In this episode of the Grow Your Practice podcast, Chad Madden welcomes back Doug Adams from RunDNA and the Omega Project to discuss how gait and running analysis is revolutionizing physical therapy clinics. Discover how incorporating cutting-edge gait analysis can enhance patient outcomes, differentiate your clinic, and increase revenue through cash-based services. Learn from real-world success stories, marketing strategies, and the mindset shifts clinicians need to embrace value-based care.
Learn more: https://www.rundna.com
Timestamps:
00:00 - Introduction and success story
02:11 - What is RunDNA and how it started
04:50 - Real-life example of immediate results using gait analysis
06:28 - The need for gait analysis in today's PT landscape
08:43 - Chili's analogy and value-based services
11:27 - First steps for adding cash-based services
14:07 - The mindset shift: Want vs Should
17:53 - Revenue impact and champion clinicians
20:29 - Market alignment and misalignment
24:05 - Strategic partnerships with running stores
27:19 - Doug's journey from local to national expert
33:16 - Lead vs Lag indicators in gait analysis
37:07 - Clinician mindset around selling value
42:02 - Don't diagnose the wallet: sell based on value
47:02 - Time-based vs Value-based thinking
49:47 - Discharge is a four-letter word
52:52 - Doug's current interests and final thoughts
Feeling stuck with low margins—even when your clinic is full? You’re not alone. In this video, Chad Madden walks through why most private practice owners feel powerless to improve their payer mix and how small strategic changes can add $60K+ in monthly profit without adding more patients or staff.
You’ll learn the Quantity → Quality → Viability framework, real examples from clinics across the country, and five specific ways to start attracting better payers today.
00:00 – The most common profitability problem for busy practices
01:15 – Why improving your payer mix matters more than you think
03:00 – The power of adding just $5 per visit
05:00 – Breaking the myth: Higher revenue ≠ higher costs
06:45 – National trends: declining reimbursements, rising costs
08:00 – The framework: Quantity → Quality → Viability
10:00 – How to identify your best payers
11:30 – 5 Patient Pathways to influence your payer mix
• 11:45 – Reactivations (target your best payers)
• 13:10 – Word of mouth & physician referrals
• 13:50 – Employer partnerships
• 15:00 – Cold traffic marketing & diagnosis targeting
17:20 – Case study: Pelvic floor program ad strategy
20:00 – What top practices are doing nationwide
• Hybrid models
• Renegotiating rates
• Dropping low payers
• Attracting better ones
22:45 – The real obstacle: “I can’t do anything” is a myth
24:00 – Final thoughts and where to go from here
In this episode, Chad Madden interviews Chandler Bolt, founder of SelfPublishing.com, on how private practice owners can use a book to grow their business. Chandler shares how he went from failed startup to publishing over 7,000 books and explains why a book is the best marketing asset for attracting leads, building authority, and generating referrals. If you're a practice owner looking to stand out, this episode is your roadmap.
Chad Madden sits down with Lisa Flexner, founder of Flex Health Consulting, to talk about her surprising journey from tech and executive coaching to becoming a physical therapist—and how a broken shoulder led to a career transformation.
Lisa shares her insights on building people-centered practices, preventing burnout, and why culture—not marketing or operations—is the foundation of every successful clinic. She breaks down why Gen Z isn’t the problem, how to attract and retain great clinicians, and what practice owners can do to create lasting impact.
Want to improve patient outcomes, increase referrals, and make your marketing way more effective without spending a dime?
In this episode, we break down the Graduation Rate Audit — a simple but powerful tool every private practice physical therapist should be using. Learn how one clinician went from a 40% to over 80% graduation rate in just 90 days, and why having your clinicians run this themselves creates lasting behavior change.
Download the Audit Sheet - https://docs.google.com/spreadsheets/d/1VKS4P1uviyUuDi_to6Pk_CWggxX3-mtg
🚀 Want to See the System Behind Scaling to $20M — and the Plan to Hit $100M?
Book a free demo call and get a behind-the-scenes look at the exact systems, tools, and frameworks Chad used to grow from a solo PT to a $20M practice — and the blueprint he's using to reach $100M. https://getbreakthrough.com/demo/
Time Stamps:
0:00 – Intro: Why Clinicians Don’t Buy Into Marketing
2:00 – The Graduation Rate Audit Explained
5:00 – The "Leaky Bucket" Problem in PT Clinics
7:45 – Jan’s Story: From 40% to 80% Graduation Rate
10:00 – How to Use the Audit Spreadsheet
16:00 – Why Clinicians Must Complete the Audit Themselves
20:00 – Long-Term Behavior Change & Practice Growth
24:30 – Final Thoughts + Free Tool Access
In this episode, Chad Madden talks with Dr. Kevin Christie about how chiropractors and physical therapists can grow their practices using content marketing that builds trust, not pressure.
Whether you're insurance-based or cash-based, this episode covers how to position yourself as a local expert and turn educational content into consistent patient growth.
Book mentioned: Epic Content Marketing
🔔 Subscribe for weekly episodes helping you grow your private practice!
⏱️ Timestamps:00:00 - Intro
00:26 - Meet Dr. Kevin Christie
01:30 - How Kevin Uses His Practice as a Test Lab
02:30 - What Content Marketing Really Is
05:00 - Why Doctors Have the Advantage in Content
07:10 - Trust vs. Tactics: Creating Real Value
10:15 - The 85/15 Rule: PBS vs. QVC
14:00 - High-Ticket Care vs. Insurance-Based Practices
18:00 - Why Great Marketing Reduces Sales Pressure
22:00 - Framework for Creating Compelling Content
26:00 - Where Should You Start with Content?
28:30 - Using AI to Repurpose Videos
30:00 - Email List = Your Secret Salesforce
32:00 - Retargeting with Facebook Ads
34:00 - Trends in Add-On Services (Shockwave, Laser, Gym Hybrids)
37:00 - Favorite Marketing Book: Epic Content Marketing
40:00 - Final Advice: Be the Buffalo
Do you ever wonder why your profit says one thing—but your bank account says another?
In this episode, Chad Madden sits down with Sean Healy, founder of Accounted4 LLC, to break down:
-Why profit isn’t the best way to measure your practice's health
-How to understand cash flow (without being an accountant)
-The top 2 predictive metrics every PT owner should track
-Why your balance sheet is more important than your P&L
-What to clean up before selling your practice
-Smart ways to use AI and automation to protect your bottom line
📈 Whether you’re looking to grow, streamline, or sell your practice, this episode is packed with practical advice you can act on today.
👉 Don’t forget to like, subscribe, and share if you found this helpful!
PhysicalTherapy #PrivatePractice #Cashflow #ExitPlanning #SmallBusinessFinance #GrowYourPractice #AIInHealthcare
If you’re ready to simplify your hiring, boost staff retention, and grow your practice—schedule a free demo of Breakthrough today at https://getbreakthrough.com/demo
⏱️ Episode Timestamps:
00:18 – Meet Sean Healy of Accounted For LLC
01:40 – The Question: “Am I Making Money?”
03:25 – Profit vs Cashflow
05:35 – Step 1 to Understanding Your Finances
07:15 – The Power of the Balance Sheet
10:10 – 5 Things That Affect Cashflow (Not on P&L)
13:15 – Predictive Metrics That Matter
18:35 – Why Cashflow Problems Catch Owners Off Guard
21:50 – How to Start Saving Strategically
24:20 – Using AI, VAs & Automation
29:30 – Booking Appointments with AI
30:45 – Who Sean Works With & How to Connect
32:10 – Preparing for a Practice Exit
35:45 – What Buyers Want to See
37:50 – EBITDA & Multiples
40:20 – Most Influential Books & AI Conversions
42:45 – Final Thoughts
In this episode of the Grow Your Practice Podcast, host Chad Madden sits down with physical therapist and Lake Washington PT founder Ben Wobker to talk about one of the hottest issues in private practice: hiring.
Ben reveals his data-backed approach to attracting, hiring, and retaining top DPT grads—even during a nationwide staffing shortage. Learn how he uses a “draft board” system to nurture warm leads, mentors PT students years before they graduate, and leverages technology like AI scribes to create a clinic culture that wins the talent war.
Whether you’re struggling to recruit your next hire or looking to strengthen retention, this is a must-listen conversation with practical strategies you can implement today.
If you’re ready to simplify your hiring, boost staff retention, and grow your practice—schedule a free demo of Breakthrough today at https://getbreakthrough.com/demo
⏱️ Episode Timestamps:
00:00 – Intro: Wakeboarding and wake-surfing with Ben
01:10 – The PT shortage: Why hiring is harder than ever
02:00 – How Ben recruits from his own aide pipeline
03:45 – Building a “draft board” for DPT students
06:30 – Tracking warm leads with a simple Google Sheet
07:30 – The warm funnel that led to 14 new PT hires
09:15 – The structured (yet casual) interview process
10:45 – Building trust with personal emails and CEU invites
13:30 – Centralizing hiring to reduce internal competition
16:00 – Adapting to Gen Z’s definition of work-life balance
20:30 – Leveraging AI scribes to reduce documentation burnout
24:00 – Using ChatGPT, Gemini & AI agents in operations
32:00 – Creating scroll-stopping social videos with Opus Clip
36:45 – How to increase staff retention with autonomy, mastery, and purpose
40:00 – Mentorship as a competitive advantage
42:00 – Top podcast recommendations outside PT
45:00 – Ben’s favorite book: Bo Knows Bo
46:30 – Wrap-up and closing thoughts
In this episode of the Grow Your Practice podcast, Chad Madden dives deep into the foundational principles every private practice owner needs to scale sustainably, starting with clearly defined core values. If you’ve struggled with hiring, team alignment, or culture drift, you’ll want to take notes. Chad breaks down the “Planning Pyramid,” showing how to connect your daily accountability to your 10-25 year vision. You’ll learn how to identify and codify core values that attract A-players and repel toxic team members, plus how to build hiring scorecards that get results. Whether you're aiming for your first million or your hundredth, this episode sets the stage for lasting growth.
If you're ready to grow your practice with clarity and purpose, schedule a free strategy demo at https://getbreakthrough.com/strategy/ to see how our platform can help you attract new patients, increase profitability, and stay focused on your long-term vision.
⏱️ Timestamps
00:00 – Intro: Part 2 of the $100 Million Practice Series
00:30 – Why Core Values Matter More Than Ever
02:00 – The Planning Pyramid Explained (Based on Vern Harnish’s work)
04:00 – The Real Reason You’re Struggling to Hire (and What to Do Instead)
06:30 – What Goes in a Scorecard: Role, Metrics, Competencies, Core Values
08:30 – How Core Values Drive Accountability and Retention
10:00 – The Danger of Compromising Core Values When You’re Desperate
12:30 – Why Good People Can Still Be a Bad Fit (and How to Tell)
14:00 – Real Examples from the Clinic: Rewarding Core Value Behavior
17:00 – The 3 Core Values That Drive Madden PT
21:30 – How to Spot Grit, Growth-Mindset, and Team Players in Interviews
24:00 – The “Ocean Questions” and Red Flags in Hiring
26:00 – Stories of Impact: From World War II Veterans to Everyday Miracles
28:00 – Recap & Why Core Values Outlast You
29:00 – What’s Coming in Part 3: Goal Forecasting & Annual Planning
In this episode of the Grow Your Practice podcast, Chad Madden sits down with Neil Trickett—former private practice owner and founder of Practice Promotions—to uncover what the top 10% of physical therapy clinics are doing to thrive in today’s competitive healthcare market. Neil shares his journey from running a seven-figure clinic to building one of the industry’s leading marketing agencies. Together, they dive deep into the common traps practice owners fall into, how to stabilize patient flow, and why marketing is the engine that drives everything from hiring to profitability. You’ll walk away with actionable strategies from Neil’s “Market to Grow” system, insights into what sets high-performing clinics apart, and a renewed focus on leveraging marketing to take control of your clinic’s future.
If you're ready to grow your practice with clarity and purpose, schedule a free strategy demo at https://getbreakthrough.com/strategy/ to see how our platform can help you attract new patients, increase profitability, and stay focused on your long-term vision.
⏱️ Timestamps
0:01 – Introduction: Meet Neil Trickett and his journey from clinic owner to marketing expert
1:09 – From PT owner in Florida to founding Practice Promotions
2:47 – The early days: Direct mail inspiration from chiropractors
4:05 – The big marketing realization: “Marketing solves all problems”
6:00 – How Neil’s newsletters became a recruiting magnet
6:26 – The philosophy behind “Market to Grow” and the top 10% of clinics
9:03 – The three biggest challenges: New patients, hiring, and reimbursement
11:13 – How one practice added $120K in cash services in Q1 alone
11:41 – The “New Patient Roller Coaster” and how to get off it
13:43 – Breaking down the “Market to Grow” system
14:59 – Why website conversion rates are a secret weapon
17:01 – Real-world example: 8%+ website conversion rates using heatmaps and AI
18:50 – “Market to Hire”: Proactive recruiting and why your careers page matters
21:04 – Getting found on Google for jobs (and bypassing Indeed)
23:05 – Real story: When your marketing attracts top talent away from competitors
24:22 – The “Revenue Ratio”: A new way to assess clinic profitability
25:33 – Two tactics for attracting better-paying patients and promoting cash services
27:08 – Common marketing mistakes practice owners make
28:55 – How much should PT clinics really be investing in marketing?
30:55 – If you’re overwhelmed, start with this first step
32:03 – Where to get Neil’s book, Market to Grow
33:00 – Rapid Fire: Marketing myths, overlooked tactics, case studies, and more
35:56 – Final thoughts and takeaway from Neil Trickett
In this powerful solo episode, Chad dives deep into the concept of the Big Hairy Audacious Goal (BHAG)—a strategic visioning tool popularized by Jim Collins. Whether you're a solo practice owner or leading multiple locations, Chad explains why setting a bold, long-term goal can transform your business, align your team, and reignite your purpose. He shares personal stories from building his $20M+ practice, his challenges, and the exact framework you can use to craft your own BHAG. Plus, hear the pivotal moment that shaped the future of Breakthrough.
If you’re ready to stop playing small and start building a practice with real impact, this episode is for you.
If you're ready to grow your practice with clarity and purpose, schedule a free strategy demo at https://getbreakthrough.com/strategy/ to see how our platform can help you attract new patients, increase profitability, and stay focused on your long-term vision.
⏱️ Timestamps:
0:00 – Intro
Why we’re talking about BHAGs—and what makes them so powerful.
1:17 – What Is a BHAG?
Definition, key attributes, and why it's more than just a lofty goal.
2:33 – Vision-Driven Leadership
How BHAGs connect to core company vision and direction.
4:18 – From Theory to Practice
Chad shares his clinic’s BHAG and the competitive landscape in Central PA.
6:45 – How a BHAG Creates Alignment
Using a BHAG to guide hiring, marketing, operations, and focus.
8:14 – Beyond Survival: Inspiring a Mission-Driven Team
The power of getting your team aligned behind a bigger purpose.
10:12 – Filtering Out Shiny Objects
Using your BHAG as a North Star for strategic decisions.
11:32 – “Too Small to Think Big”? Think Again
Debunking the myth that BHAGs are only for big companies.
13:00 – Real-Life Example from Early Practice
Chad’s first vision as a 27-year-old and how it came true.
14:38 – The Fear of Failure & Uncertainty
Why you don’t need to know every step to think long-term.
16:45 – Building a Vision-Driven Team
Tips for attracting and retaining people aligned with your mission.
18:22 – Common Challenges with BHAGs
From team buy-in to feeling undeserving of success.
20:27 – The Framework to Craft Your Own BHAG
Step-by-step process to define purpose, impact, and time horizon.
25:45 – Business Math vs. Relationships
Why your BHAG should inspire people—not just hit revenue goals.
28:00 – The 20-Mile March
Jim Collins’ rule for sustainable long-term growth.
30:00 – Sharing and Aligning the Vision
How to make your BHAG part of everyday conversations and culture.
31:15 – Myths and Pitfalls to Avoid
Avoiding vague, boring, or unbalanced goals.
33:00 – A Personal Story That Changed Everything
The moment Chad decided to build something bigger than himself.
40:00 – Recap & Action Steps
Draft your BHAG, share it with your team, and start filtering decisions through it.
In this episode, Chad Madden breaks down the 12 hidden benefits of reactivating past patients in your physical therapy, chiropractic, or healthcare clinic. From boosting revenue during slow seasons to improving staff morale and patient outcomes, reactivations are the easiest, most overlooked growth channel for private practices.
Chad shares personal stories (including losing $98K in one quarter), walks through real math on lifetime patient value, and explains why your patient list is your biggest business advantage.
Whether you're a practice owner looking to grow, stabilize revenue, or eventually sell your clinic, this episode will show you exactly why reactivations should be your #1 priority.
00:00 - Intro: What is a Reactivation?
01:15 - Why Reactivations Are Underrated
02:20 - Losing $100K in Q4 (and how it changed everything)
03:45 - Why Cold Traffic & Referrals Failed During Holidays
05:20 - The Breakthrough: Free Exam Day = 70+ Reactivations
07:09 - Benefit #1: Revenue Stability
08:00 - Benefit #2: Higher Lifetime Patient Value
09:32 - Benefit #3: More Efficient Operations
11:10 - Benefit #4: Better Clinical Outcomes
12:40 - Benefit #5: Stronger Community Reputation
14:20 - Benefit #6: Happier Staff, Easier Workflows
16:45 - Real Story: Seeing Past Patients in Costco
19:15 - Benefit #7: More Predictable Scheduling
21:35 - Benefit #8: Lower Marketing Costs
22:45 - Benefit #9: Better Patient Compliance
23:50 - Benefit #10: Higher Practice Valuation
26:25 - Why Buyers Care About Reactivation Systems
27:50 - Benefit #11: Data-Driven Decisions
30:00 - Benefit #12: Competitive Advantage (Blue Ocean Strategy)
32:20 - Final Recap: All 12 Benefits of Reactivations
33:30 - What’s Next: 4 Levels of Reactivation Skill & Action Plan
In this episode of the Grow Your Practice podcast, Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses the importance of establishing metrics and Key Performance Indicators (KPIs) for every role in a private practice. Chad explains the definitions and difference between accountability, responsibility, and authority, and shares insights on how metrics and KPIs can improve management decisions and practice efficiency. He also emphasizes the necessity of having staff own their metrics and be accountable for their areas of production. Tune in to learn best practices for creating an accountability chart and setting up key metrics for each department in your practice.
Download the FREE 35 Private Practice Marketing System Checklist going through all five new patient pathways, reactivations, word of mouth referral. Physician or professional licensed referral, partner referrals, and then cold traffic marketing:
https://hubs.ly/Q033nBgR0
00:00 Introduction to the Podcast
00:19 Understanding Metrics and KPIs
01:03 Defining Accountability
02:31 Importance of Metrics and KPIs
09:59 Stages of Tracking Metrics
11:26 Staff Ownership and Reporting
14:10 Handling Overwhelmed PTs
16:01 Complex Systems and Metrics
17:11 Marketing System Overview
17:21 New Patient Pathways
17:42 Download the Marketing Checklist
17:50 Building Confidence in Your Clinic
18:05 Global Experience and Success
18:18 Free Marketing System Checklist
18:32 Accounts Receivable Management
19:13 Staff Meeting Reports
20:30 Tangible Metrics and Accountability
22:21 Self-Limiting Beliefs in Tracking Metrics
22:52 Establishing Metrics and KPIs
23:17 Connecting Metrics to Overall Practice
29:20 Finance and Expense Tracking
31:13 Monthly Snapshot and Profitability
33:35 External Marketing and New Patients
34:00 Production and Therapist Involvement
Join host Chad Madden in this episode of the 'Grow Your Practice Podcast' as he discusses strategies to help your private practice achieve its big goals, or as some might call them "unattainable goals." Chad breaks down the process of setting a Big Hairy Audacious Goal (BHAG) and how to map out a Three-Year Highly Achievable Goal (3HAG). Listen in as participants share their three-year goals and Chad offers actionable advice on creating a roadmap that includes quarterly objectives, hiring needs, marketing strategies, and facility expansion. This episode also touches on the importance of leadership and mentorship training in scaling your practice. Get a sneak peek into Chad's marketing systems and download a free checklist to streamline your practice's marketing efforts.
Download the FREE 35 Private Practice Marketing System Checklist going through all five new patient pathways, reactivations, word of mouth referral. Physician or professional licensed referral, partner referrals, and then cold traffic marketing:
https://hubs.ly/Q033nBgR0
00:00 Introduction to the Podcast
00:19 Understanding BHAG and 3HAG
00:32 Breaking Down Goals into Manageable Steps
01:18 Real-Life Example: Roy's Practice
02:02 Creating an Action Plan
03:32 Combining and Prioritizing Initiatives
05:53 Defining Swim Lanes
13:27 Quarterly Review and Adjustments
14:47 Conclusion and Final Thoughts
In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares an in-depth guide on how to diversify new patient sources and reduce reliance on physician referrals. Madden outlines the benefits of diversification, discusses the five new patient pathways (reactivations, word-of-mouth referrals, physician referrals, partner referrals, and cold traffic marketing), and provides a step-by-step framework for maximizing new patient flow. He also covers the critical components of effective marketing and sales, including addressing self-limiting beliefs and positioning your services. Additionally, Madden offers a free downloadable checklist to help practice owners refine their marketing strategies and ensure consistent new patient flow.
Download the FREE 35 Private Practice Marketing System Checklist going through all five new patient pathways, reactivations, word of mouth referral. Physician or professional licensed referral, partner referrals, and then cold traffic marketing:
https://hubs.ly/Q033nBgR0
00:00 Introduction to the Podcast
00:19 The Challenge of Reducing Dependence on Physician Referrals
00:35 Benefits of Diversifying Patient Sources
02:59 Personal Story: Starting a Practice
04:57 Decline in Physician Referrals
06:11 Five New Patient Pathways
08:26 Reactivation Campaigns
08:57 Word of Mouth Referrals
14:09 Partner Referrals
17:48 Cold Traffic Marketing
23:26 The Importance of Marketing and Sales
27:06 Overcoming Limiting Beliefs
30:16 Conclusion and Next Steps
Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, as he delves into the best practices for crafting successful email and text campaigns aimed at reactivating past patients. Chad addresses common challenges such as what content to send, how often to send emails, and fears around unsubscribes. He shares personal anecdotes, including his initial struggles with email marketing and his game-changing meeting with Carl Mattiola from Tesla. Learn specific strategies for creating valuable goodwill content, leveraging patient questions, and utilizing Google queries for content inspiration. Chad also discusses the importance of balancing goodwill content with targeted offers, overcoming self-limiting beliefs, and optimizing conversion rates. Stay tuned for his insider tips and data on the most effective campaigns currently in the market.
Download the FREE 35 Private Practice Marketing System Checklist going through all five new patient pathways, reactivations, word of mouth referral. Physician or professional licensed referral, partner referrals, and then cold traffic marketing:
https://hubs.ly/Q033nBgR0
00:00 Introduction to the Podcast
00:19 Understanding Email and Text Campaigns for Reactivations
01:16 Common Mistakes in Email Campaigns
02:52 Personal Journey and Lessons Learned
12:44 Effective Email Marketing Strategies
18:45 Creating Valuable Content for Your Campaigns
24:55 Overcoming Self-Limiting Beliefs
28:10 Top Performing Campaigns and Conclusion
Welcome to the Grow Your Practice podcast! In today's episode, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, interviews Justin Pezick, a private practice owner in Burlington, Massachusetts, of Orthopaedics Plus Physical Therapy. Justin shares his journey from being a fascinated young anatomy enthusiast to becoming a successful physical therapist and practice owner. He dives into building a goal-oriented mindset, strategic changes he implemented in his practice, and the significant impact of enhancing leadership skills. Justin also discusses the importance of aligning systems, financial optimization, and his experience with the 'Profitability Under Pressure' program. Packed with insights on managing and growing a private practice, this episode is a must-watch for all physical therapy professionals.
There are two blog posts that he refers to in this podcast episode along with his patients and staff. Check them out here:
The 4 Reasons Behind Almost Everyone’s Back Pain
Manipulating the 4 Cornerstones of Low Back Pain to Keep your Back Healthy
You can find Justin at Orthopaedics Plus:
https://orthopaedicsplus.com/
justin@orthopaedicsplus.com
Download the FREE 35 Private Practice Marketing System Checklist going through all five new patient pathways, reactivations, word of mouth referral. Physician or professional licensed referral, partner referrals, and then cold traffic marketing:
https://hubs.ly/Q033nBgR0
00:00 Introduction to the Podcast
00:34 Meet Justin Pezick: From Anatomy Enthusiast to PT
02:36 Journey to Practice Ownership
04:45 Challenges and Growth as a Practice Owner
11:59 Leadership and Organizational Health
19:27 Aligning Systems for Success
24:45 Current Initiatives and Future Plans
26:21 Conclusion and Contact Information
In this episode of the 'Grow Your Practice' podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses strategies to effectively introduce and promote add-on cash-based services in a private practice. Madden shares insights from a recent roundtable at CSM in Houston, Texas, involving notable experts like Gary Calabrese, Daniel Keller, Ryan McConnell, and Kevin Wilk. He emphasizes the benefits of cash-based services, such as improved patient outcomes, better ROI, and practice differentiation, supported by anecdotal evidence from his clinics. Additionally, Madden outlines practical methods to promote these services, addressing common concerns about selling without feeling like you're convincing patients. Key pathways include leveraging existing patient flow, reactivation campaigns, and cold traffic marketing. The episode also touches upon the importance of staff buy-in and education in successfully integrating these services into practice operations. Finally, Madden offers free resources, including a direct-to-consumer marketing process checklist, to help practice owners implement these strategies effectively.
Want the checklist? Download it here:
https://hubs.ly/Q033nBgR0
Considering adding cash-based services in your practice? If you’re looking to grow your practice and increase profitability, don’t miss out on the State of PT Virtual Summit on February 27th from 10AM-4PM EST.
📅 Register for free today at https://hubs.la/Q034WvBZ0
00:00 Introduction to the Podcast
00:19 Promoting Cash-Based Services
00:47 Special Roundtable Event
01:41 Benefits of Cash-Based Services
02:28 Challenges and Trends in Cash-Based Services
07:26 Anecdotal Success Stories
12:52 Promotional Strategies for Cash-Based Services
18:12 Staff Buy-In and Education
19:23 Conclusion and Resources
In this episode of the Grow Your Practice podcast, host Chad Madden interviews Kim Bentley, owner of Steadfast Physical Therapy in Anniston and Oxford, Alabama. Kim shares her journey from working in various healthcare settings to opening her own private practice in 2023. She discusses the challenges she faced, the pivotal moments that led her to start her own business, and the importance of family support. Kim also highlights the tools and resources that have been instrumental in her success, including mentorship programs, small business loans, and breakthrough technologies. Learn about her innovative approach to physical therapy, including the integration of pediatric care and cash-based services.
Kim’s story is proof that with the right strategies and mindset, private practice owners can scale their businesses, increase revenue, and create a thriving practice.
If you’re looking to grow your practice and increase profitability, don’t miss out on the State of PT Virtual Summit on February 27th.
📅 Register for free today at https://hubs.la/Q034WvBZ0
00:00 Introduction to the Podcast
00:29 Meet Kim Bentley: A Physical Therapist's Journey
01:09 Starting Steadfast Physical Therapy
02:44 Challenges and Growth in Private Practice
04:47 The Shift to Pediatric Care
07:02 The Decision to Open a Private Practice
09:54 Overcoming Early Challenges
17:03 Balancing Work and Family
21:18 Staff and Support System
25:35 Marketing and Cash-Based Services
29:31 Future Plans and Final Thoughts
In this episode of the 'Grow Your Practice Podcast,' Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses the single biggest mistake private practice owners make in their marketing efforts. Drawing from a survey of over 300 practice owners, Madden identifies that focusing too much on media types and not enough on messaging can severely impact marketing results. He shares personal anecdotes and offers actionable steps to craft better messaging that resonates with your target market.
Learn how to use Google, patient testimonials, and the 'Killer Testimonial Machine' to improve your marketing strategy and achieve higher ROI here: https://hubs.la/Q035LxHK0
00:00 Introduction to the Podcast
00:19 The Biggest Marketing Mistake
00:47 Survey Insights and Media Types
02:10 The Importance of Messaging
05:18 Personal Story: Emily's Gym
07:19 Effective Messaging Strategies
13:10 Using Google for Messaging
17:03 The Power of Testimonials
26:07 Conclusion and Key Takeaways
Join Chad Madden and Stephen as they discuss the success of the private practice network IPA in New York, involving 50 tax IDs and over 100 locations, with a payer already agreeing to negotiate contracts. They then delve into the importance of engagement and reactivation strategies for private practices, sharing real-life success stories and detailed methodologies. Learn about Chad's seven-step exam process, patient retention strategies, and the impact of patient engagement on clinical outcomes as revealed by Stephen. They also explore advanced reactivation techniques, including personalized and mass outreach methods, and the crucial role of data in optimizing patient engagement and reactivation. This session is packed with actionable insights to help private practice owners stand out in a competitive field.
Learn how we can increase reactivations for your practice here:
www.getbreakthrough.com/engage
00:00 Introduction and Exciting News
00:40 Icebreaker and Participant Introductions
03:16 Engaging and Reactivating Patients
09:15 Graduation Rate Audit: A Key Metric
15:37 Seven Step Exam Process
21:31 Engagement Strategies and Data Insights
21:48 Patient-Centered Care and Setting Expectations
22:18 Retrospective Analysis and Patient Outcomes
22:51 The Importance of Patient Engagement
24:22 Patient Stories and Their Impact
29:02 Reactivation Strategies for Patient Engagement
32:04 Effective Communication and Data Utilization
36:48 Breakthrough Pro: A Comprehensive Solution
41:21 Q&A and Final Thoughts
Mastering Payer Mix Strategy for Your Physical Therapy Practice | Grow Your Practice Podcast
Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this insightful episode of the Grow Your Practice Podcast. Chad dives into strategies to improve your payer mix, attracting more high-paying clients and reducing reliance on low payers. Learn how to balance ethical considerations with profitability, leverage marketing techniques, and optimize various patient pathways. Discover actionable tips on reactivations, word of mouth, professional referrals, partnerships, and cold traffic marketing—all geared to increase your clinic's value and sustainability. Don't miss Chad's real-world examples and frameworks to enhance your practice's financial health and overall impact.
Join us for our FREE virtual event on February 27 from 10AM-3PM EST where we will be discussing the state of private practice in 2025 and strategies for growth!
Click: https://hubs.la/Q034WvBZ0
00:00 Introduction to the Podcast
00:19 Understanding the Payer Mix Challenge
00:52 Benefits of Improving Payer Mix
01:24 Marketing Strategies for Better Payer Mix
01:49 Personal Experience and Ethical Dilemmas
04:19 Five New Patient Pathways
07:20 Targeting Ideal Patient Profiles
09:06 Balancing Relationships and Productivity
12:19 Practical Steps to Improve Payer Mix
19:36 Conclusion and Upcoming Events
Join host Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this insightful episode of the Grow Your Practice podcast. Discover the key strategies and systems to elevate the value of your private practice, especially if you're considering selling. Learn about the importance of diverse patient acquisition channels and how to optimize them to attract potential buyers. With over 20 years of experience and working with thousands of private practice owners worldwide, Chad shares practical tips, personal anecdotes, and a comprehensive marketing framework that can help any practice thrive. Get access to a free checklist of 36 marketing processes to boost your practice's patient flow and profitability.
00:00 Introduction to the Podcast
00:12 Maximizing Practice Value
00:46 The Acquirer's Perspective
02:32 Importance of Diverse Patient Flow
05:43 Handling Slow Seasons
08:11 Expanding and Filling Clinics
12:44 Marketing Systems and Processes
19:10 Overcoming Limiting Beliefs
22:43 Conclusion and Recap
Welcome to the Grow Your Practice Podcast! In this episode, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, explores how to effectively promote a de novo (new) clinic in a cold market. Chad delves into the marketing challenges and solutions involved in filling a new clinic's schedule, achieving break-even points swiftly, and converting liabilities into assets. He highlights the importance of speed, explains the market message media match framework, and debunks common self-limiting beliefs that hinder clinic growth. Learn from real-life examples, both positive and negative, and discover proven strategies to ensure your new clinic thrives from day one. Get ready to take notes as Chad shares invaluable tips to grow your private practice successfully. Download a free marketing process checklist to further enhance your marketing system.
Get the checklist here:
https://hubs.ly/Q033nBgR0
00:00 Introduction to the Podcast
00:19 Challenges of Opening a New Clinic
01:10 Marketing Strategies for New Clinics
03:29 Case Study: Successful Clinic Launch
06:13 Overcoming Common Marketing Mistakes
07:57 Effective Cold Traffic Marketing
10:33 Aligning Market, Message, and Media
14:49 Pre-Opening Workshop Strategy
18:03 Debunking Self-Limiting Beliefs
22:36 Conclusion and Additional Resources
Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, on the 'Grow Your Practice' podcast as he addresses a common challenge owners face when expanding from one to two clinicians. This episode covers strategies for maintaining clinician schedules, focusing on business operations, and overcoming self-limiting beliefs to ensure successful practice growth. Learn about the five new patient pathways, effective marketing tips, and the importance of building robust systems and processes. Chad also shares personal stories and a three-step process to replace limiting beliefs and optimize schedule management, helping practice owners achieve a better work-life balance and financial stability.
If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.
To learn more and apply for our LAST EVER Profitability Under Pressure class, visit: https://hubs.la/Q02H_3Sl0
00:00 Introduction to the Podcast
00:19 Challenges of Scaling Your Practice
00:48 Wearing Too Many Hats
01:53 Investment and Return
02:33 Case Study: Dan Hendershitz
03:38 Overcoming Self-Limiting Beliefs
05:30 Five New Patient Pathways
06:31 Ramping Up Marketing and Operations
08:40 Handling Patient Objections
12:37 Recap and Key Takeaways
13:50 Special Announcement: Profitability Under Pressure
In this webinar, industry experts discuss strategies for private practice owners to improve their payer mix, increase profitability, and navigate the financial challenges of declining reimbursements. The session starts with engaging participant introductions, followed by a deep dive into the macroeconomics of private practice, the role of the UPTA, and grassroots advocacy. Key topics include marketing strategies such as reactivations, targeting employers with top-paying insurance, and the impact of differential diagnosis. Practical tips and a special announcement about the 'Profitability Under Pressure' program are also shared, offering valuable insights for practice owners seeking to enhance revenue and sustain their businesses amidst economic pressures.
If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.
To learn more and apply for our LAST EVER Profitability Under Pressure class, visit: https://hubs.la/Q02H_3Sl0
Are you interested in advocacy? Join the UPTA:
https://unitedpta.org/
00:00 Welcome and Introductions
00:50 Overview of Today's Agenda
01:18 Current Challenges in Private Practice
01:47 Strategies to Improve Payer Mix
03:47 Introduction to UPTA
04:44 Advocacy Efforts and Grassroots Movement
10:36 The Importance of Direct Access
12:12 Financial Realities and Insurance Challenges
23:21 Marketing Strategies to Improve Payer Mix
25:23 Identifying Your Best Payer
25:43 The FRM Strategy: Frequency, Recency, Money
26:11 Effective Patient Reactivation Techniques
27:39 Targeting Employers with Benefits
29:43 Utilizing Diagnostic Codes for Profitability
31:36 Marketing Strategies for Specific Patient Groups
35:18 Implementing a Profitability System
38:47 Profitability Under Pressure Program
43:46 Q&A Session
Welcome to the Grow Your Practice podcast hosted by Chad Madden, owner of Madden Physical Therapy and Breakthrough. In this episode, Chad explains how to establish an accountability chart tailored for practices with different revenue levels ($500K, $1M, $3M). He discusses the importance of having clear roles and responsibilities using methodologies from Gino Wickman and Vern Harnish. The episode walks through establishing accountability within your practice, optimizing team member competencies, and improving practice profitability. Chad also introduces the Profitability Under Pressure program, a 90-day masterclass to help practice owners build robust financial systems and enhance their bottom lines.
00:00 Introduction to the Grow Your Practice Podcast
00:19 Understanding Accountability Charts
01:37 Common Challenges in Practice Management
03:46 Stages of Accountability Implementation
07:29 Establishing Your Accountability Chart
09:58 Profitability Under Pressure Program
12:08 Q&A and Practical Insights
22:58 Conclusion and Final Thoughts
Mastering Leadership and Management with Danny Kerr | Grow Your Practice Podcast
Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, on the latest episode of the Grow Your Practice podcast. Special guest Danny Kerr, a managing partner at Breakthrough Academy Incorporated, discusses his inspiring journey from a challenging upbringing to success in the business world. Learn about Danny's insightful 'transition curve' concept, which helps businesses transition from managing tasks to leading teams effectively. Danny shares practical advice on situational leadership, the importance of balancing direction and support, and how to empower your team for long-term success. Don't miss this deep dive into leadership styles and how they can transform your practice.
00:00 Introduction to the Podcast
00:19 Meet Danny Kerr: A Remarkable Journey
01:17 Danny's Early Business Lessons
03:05 The Importance of Leadership vs. Management
05:48 Understanding Situational Leadership
12:37 Stages of Employee Development
23:19 Coaching and Empowering Employees
23:47 Profitability Under Pressure Program
27:09 Bootcamp Workshop Insights
27:32 Building Confidence and Skills
28:09 Transitioning to Independence
29:43 Supporting and Delegating
30:53 Leadership Styles and Their Impact
32:13 Balancing Coaching and Business
42:39 Handling Commitment Issues
46:21 Q&A and Final Thoughts
How Viral YouTube Videos Can Transform Your Physical Therapy Practice
Join host Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this episode of the 'Grow Your Practice' podcast. Chad shares his journey of creating viral YouTube videos that garnered millions of views and discusses how leveraging social platforms can make your private practice more valuable within your community. Learn the importance of delivering value, answering common patient questions, and maintaining a consistent content creation schedule. Additionally, discover practical strategies for increasing profitability in your practice with the Profitability Under Pressure program.
00:00 Introduction to the Podcast
00:19 The YouTube Journey Begins
01:18 The Turning Point: Embracing Direct to Consumer Marketing
02:45 Creating Valuable Content for YouTube
03:56 Success Stories and Viral Videos
05:50 Promoting Profitability Under Pressure Program
07:59 Practical Tips for Content Creation
11:36 Becoming a Local Authority
13:34 Conclusion and Final Thoughts
In this episode, learn three effective ways to promote your gait analysis services from experts Doug Adams and Chad Madden. Discover how RunDNA technology is revolutionizing gait analysis and explore the impressive growth and metrics of users in 2024. The duo discusses various promotional strategies, including engaging with running coaches, leveraging patient email lists, and organizing screening nights. They share actionable insights on converting potential clients into patients and enhancing the value of services offered. Also covered are topics like patient education, financial planning under pressure, and the benefits of consistent marketing. Ideal for private practice owners looking to increase profitability and stand out in the market.
Want to expand your services with gait analysis? Visit https://rundna.com
Pair your gait analysis services with a killer marketing plan! Go to https://getbreakthrough.com/apply
00:00 Introduction to the Podcast
00:23 Exciting Developments in Gait Analysis
01:25 Strategies to Promote Gait Analysis Services
02:12 Engaging with Running Communities
03:04 Poll Results and Marketing Insights
05:55 Increasing Value Through Gait Analysis
06:48 Market Trends and Financial Challenges
12:31 The Importance of Gait Analysis
20:59 Implementing Gait Analysis in Practice
22:57 Overcoming Barriers and Staff Buy-In
32:55 Focusing on High Performers
33:54 Weekly Meetings and Promotion Channels
34:48 New Patient Email Sequences
36:00 Pricing Packages and Consultations
38:05 Marketing to Past Patients
43:08 Cold Traffic Marketing
49:00 Implementing a Profitability System
56:37 Q&A and Final Thoughts
Join host Chad Madden in this episode of the 'Grow Your Practice' podcast as he explores strategies to diversify new patient channels for physical therapy practices. Drawing from his own experiences, Chad discusses the decline in physician referrals, the importance of marketing directly to consumers, and how understanding market-message-media match can drive patient acquisition. Learn to fill your schedules year-round, attract better-paying patients, and boost team morale with proven tips and tricks. Plus, get access to a free guide on Facebook advertising for your practice.
Want the CHEAT SHEET to Facebook ads? Get it here:
https://info.getbreakthrough.com/facebook-cheat-sheet-lm
Are you a practice owner who would like to join these live calls?
Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn
If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.
To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0
00:00 Introduction to the Podcast
00:19 Challenges in Diversifying New Patient Channels
01:43 Benefits of Attracting Better Paying Patients
04:30 The Decline of Physician Referrals
09:50 Transition to Direct-to-Consumer Marketing
11:51 The Five New Patient Channels
14:08 Profitability Under Pressure Program
25:34 Conclusion and Free Resources
In this episode of the Grow Your Practice podcast, Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses effective strategies for closing workshops successfully. He elaborates on the importance of planning backward from the desired outcome, the value of a well-structured room setup, and the significance of offering appointments. Madden also covers various closing techniques, such as summarizing key points and handling client objections. Additionally, he introduces the Profitability Under Pressure program, designed to help practice owners enhance their financial health. Tune in to discover practical tips to maximize workshop conversions and grow your practice!
00:00 Introduction to the Grow Your Practice Podcast
00:21 Setting Up for a Successful Workshop
01:38 The Importance of the Workshop Close
03:37 Effective Techniques for Closing Your Workshop
11:38 Common Pitfalls and How to Avoid Them
16:18 Final Tips for Mastering Your Workshop Close
17:48 Conclusion and Next Steps
In this episode of the Grow Your Practice podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, delves into the best practices and strategies to enhance your private physical therapy practice through effective internal workshops. Madden discusses the importance of workshops as a conversion mechanism, reviews his standard operating procedure (SOP) and scorecard for workshops, and offers insights into the metrics and optimization processes needed for success. Learn how to efficiently get registrants, convert attendees to appointments, and ultimately drive patient care and retention. Tune in for actionable tips and a detailed overview of how to elevate your practice using workshops.
Want our FREE Workshop SOP (Standard Operating Procedures) & Scorecard?:
https://docs.google.com/document/d/1ldviIVTYlHEr9jY64Zdx7ljTHE2sEuA9o5uL2FlF794/edit?usp=sharing
Are you a practice owner who would like to join these live calls?
Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn
In need of step-by-step guidance to help you grow your practice? We have the 'Profitability Under Pressure' program, a 13-week course to improvie time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.
To learn more and apply for Profitability Under Pressure: https://hubs.la/Q02H_3Sl0
00:00 Introduction to the Podcast
00:30 The Importance of Workshops in Private Practice
01:48 Understanding the Workshop SOP and Scorecard
02:53 Marketing Strategies for Workshops
05:47 Metrics and Optimization
15:16 Common Workshop Issues and Solutions
16:57 Case Study: Pelvic Floor Workshop
18:49 Profitability Under Pressure Program
34:22 Final Thoughts and Conclusion
Join Chad Madden, host of the Grow Your Practice Podcast, as he talks with special guest Scott Gardner, a physical therapist, practice owner, and founding member of the United Physical Therapy Association (UPTA). Scott shares his journey in physical therapy, insights into the healthcare industry's current state, and his motives for creating the United Physical Therapy Association. The discussion covers changes in healthcare reimbursements, the impact of large healthcare systems on independent practices, and the need for greater advocacy within the physical therapy profession. Scott emphasizes the importance of legislative efforts, the role of technology in practice management, and the future outlook of the profession. He also highlights the association's mission of uniting physical therapists to bring about meaningful change and ensure the sustainable growth of the profession.
Take the next step to remain profitable despite declining reimbursements and unfair healthcare policies. Apply to Profitability Under Pressure today: https://hubs.la/Q02Z0fQW0
Thinking about joining the UPTA? Visit:
https://unitedpta.org/
00:00 Introduction to the Podcast
00:23 Meet Scott Gardner: Physical Therapy Journey
02:06 Challenges in Healthcare: National Perspective
05:09 Advocacy and the United Physical Therapy Association
11:41 Legislative Wins and Future Directions
22:40 Profitability Under Pressure Program
24:50 Understanding Legislative Processes
25:19 Challenges in Physical Therapy Advocacy
27:02 The Role of Lobbyists in Advocacy
30:05 Political Perspectives on Healthcare
33:05 Addressing the Cost of Physical Therapy Education
40:36 The Importance of Functional Outcomes
43:46 Final Thoughts and Recommendations
In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, alongside Mary Daulong from Business and Clinical Management Services, tackle critical challenges faced by physical therapy private practices, such as declining reimbursements, rising costs, and staffing difficulties. Learn about the 2025 Medicare Final Rule and its implications, and gain insights on strategies to mitigate risks, increase profitability, and improve operational efficiency. Discover proven strategies and tools designed to help practice owners navigate the complex landscape of healthcare reimbursement and maintain financial stability.
Take the next step to remain profitable and on top despite continuous Medicare cuts. Apply to Profitability Under Pressure today: https://hubs.la/Q02Z0fQW0
00:00 Introduction and Host Welcome
00:19 Participant Introductions and Challenges
02:50 Session Goals and Agenda
04:15 Medicare Compliance and Audit Experience
06:03 2025 Final Ruling Overview
14:31 Telehealth and Supervision Updates
16:38 Caregiver Training and Education Codes
22:23 Plan of Care Changes and Recommendations
33:31 Profitability Under Pressure Program
38:41 Analyzing CMS Conversion Factors
39:00 Impact of Inflation on Healthcare Costs
40:12 Understanding the Physician Fee Schedule
41:02 Challenges Faced by Healthcare Providers
44:08 Strategies for Improving Profitability
45:05 Profit Leak Audit Success Stories
46:32 12 Profit Levers for Practice Owners
51:46 Profitability Under Pressure Program
57:18 Q&A Session
In this episode of the Grow Your Practice Podcast, Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares insights on how to effectively fill seats at your workshops. Discover the best practices for topic selection, messaging, and targeting audiences to maximize attendance and conversions. Learn about the three key target markets—past patients, cold traffic, and partner promotions—and explore effective advertising techniques, including both legacy and online media. Chad also discusses the importance of follow-up communication and provides a free Workshop SOP and scorecard to help you perfect your workshops. Tune in for valuable tips on growing your private practice with successful workshops.
Are you a practice owner who would like to join these live calls?
Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn
Find this episode helpful? Let us do an area assessment for you to see how we can help grow your practice. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.
To learn more and receive an area assessment, visit: https://getbreakthrough.com/area
00:00 Introduction to the Podcast
00:19 Understanding Workshops and Topic Selection
01:55 Target Audiences for Workshop Marketing
05:25 Effective Advertising Strategies
10:38 The Importance of Conversion Calls
12:45 Workshop Standard Operating Procedures (SOP)
16:30 Conclusion and Free Resources
In this episode of the 'Grow Your Practice Podcast,' host Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares three key strategies to enhance your workshops. Chad dives into the historical context of workshops, discusses their importance in physical therapy marketing, and offers expert tips for maximizing workshop effectiveness. He covers the crucial last five minutes (the close), a simple framework for engaging your audience, and the pre-workshop indoctrination process to ensure attendees know, like, and trust you before the event. Packed with actionable insights, this episode is a must-listen for private practice owners looking to boost patient engagement and appointments through effective workshops.
Are you a practice owner who would like to join these live calls?
Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn
Find this episode helpful? Let us do an area assessment for you to see how we can help grow your practice. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.
To learn more and receive an area assessment, visit: https://getbreakthrough.com/area
00:00 Introduction to the Podcast
00:19 History and Evolution of Workshops
03:17 Three Key Points for a Successful Workshop
04:49 Deep Dive: The Close
18:29 Deep Dive: Engagement Framework
24:49 Deep Dive: Pre-Workshop Preparation
28:03 Breakthrough Services and Offerings
31:31 Conclusion and Final Thoughts
Join host Chad Madden in this episode of the Grow Your Practice Podcast, as he delves into the number one issue facing private practice owners today: hiring and retention. Madden discusses insights from the recent Private Practice Section (PPS) of the American Physical Therapy Association meeting, highlighting the challenges and solutions in hiring and retaining clinicians. He outlines an 11-step process for improving hiring practices, including the use of scorecards, writing differentiated job ads, conducting effective screening interviews, and fostering a culture of mastery, autonomy, and purpose. Madden also shares practical advice on onboarding, training, promotions, and handling employee satisfaction. Additionally, he offers a special call to action for practice owners to explore using AI tools to enhance their job ads. Don't miss this comprehensive guide to strengthening your practice's team in a competitive job market.
00:00 Introduction to the Podcast
00:19 The Biggest Challenge: Hiring and Retention
01:29 Macro Economic Headwinds
02:57 11 Essential Hiring and Retention Processes
10:34 The Importance of Employee Happiness
11:42 Profitability Under Pressure Program
14:08 Career Growth and Employee Recognition
18:58 Avoiding Common Pitfalls in Promotion
21:13 Effective Hiring Strategies
22:37 Call to Action: AI Hiring Assistance
24:51 Conclusion and Final Thoughts
In this episode, discover the incredible story behind our most successful patient acquisition funnel, from initial doubts to breakthrough success during the pandemic. We unravel the intricacies of our funnel strategy including targeted ads, landing pages, and follow-up sequences. Learn how we skillfully tapped into the highly requested pelvic floor programs and employed strategies like media consumption analysis and the 'beachhead' market entry approach. Additionally, explore the 'Profitability Under Pressure' masterclass—aimed at enhancing practice financial health—with profit audits, revenue improvement tactics, and a lucrative $1,500 grant opportunity. Transform your private practice and boost your bottom line with these proven strategies!
Are you a practice owner who would like to join these live calls?
Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn
If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.
To learn more and apply for Profitability Under Pressure! Act now as there are ten $1,500 grants available first come first serve. Apply today: https://hubs.la/Q02H_3Sl0
00:00 Introduction to High-Performing Funnels
00:17 Understanding the Funnel Concept
01:08 The Pelvic Floor Funnel Journey
02:37 Challenges and Changes During the Pandemic
03:56 Marketing Strategies and Target Audiences
07:32 Implementing the Beachhead Strategy
07:57 Profitability Under Pressure Program
10:21 Focusing on Expecting and New Mothers
11:39 Choosing the Right Market
12:16 Building Effective Messaging
12:49 Success Story: Transforming Lives
15:52 Launching the Pelvic Floor Program
17:03 Expanding the Program
18:12 Unexpected Challenges and Solutions
18:42 Conclusion: Key Takeaways
19:47 Introducing the Profitability Under Pressure Program
Join us in this inspiring episode as Chad interviews Dr. Jack Zuckerman, founder of Total Recovery PT in New Jersey. Dr. Zuckerman shares his remarkable journey from a modest start in a small office to building a successful multidisciplinary clinic. Discover the innovative physical therapy techniques he employs, including manual therapy, functional mobilization, and advanced modalities like shockwave and laser therapy. Learn the benefits of a cash-based practice model, strategies for scaling and marketing, and the importance of having proper systems and processes in place. Dr. Zuckerman also discusses balancing business growth with family life, the impact of mentorship, and his vision for the future of healthcare. Tune in for valuable insights and inspiration from an industry leader.
00:00 Introduction and Welcome
00:16 Starting the Practice: Humble Beginnings
01:40 Growth and Expansion
02:56 Challenges and Resilience
08:56 The Multidisciplinary Approach
12:28 Innovative Treatments and Modalities
16:13 Marketing and Business Strategies
20:18 Careful Business Decisions and Growth Strategies
20:58 Incorporating Breakthrough Marketing
22:10 Transition to Direct Consumer Marketing
23:15 Implementing Systems and Processes
28:55 Balancing Family and Business Growth
29:31 Community Impact and Personal Reflections
31:48 Delegation and Time Management
34:34 Juggling Personal Interests and Business
35:22 Conclusion and Final Thoughts
35:43 Profitability Under Pressure Program Introduction
In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, dives into essential strategies for managing insurance providers and boosting profitability in private practices. Explore the complexities of dropping low-paying insurers, renegotiating contracts, and understanding the motivations behind insurance companies. Learn how to attract higher-paying insurers, enhance revenue per visit, and maintain financial stability amidst rising costs and declining reimbursements. Additionally, discover actionable tips from the 'Profitability Under Pressure' program, including success stories and advice from experienced practice owners, and apply for grants to support your practice’s financial health. Join us to ensure a profitable and sustainable private practice.
Are you a practice owner who would like to join these live calls?
Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn
If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.
To learn more and apply for Profitability Under Pressure! Act now as there are ten $1,500 grants available first come first serve. Apply today: https://hubs.la/Q02H_3Sl0
00:00 Introduction to the Podcast
00:19 Challenges of Dropping Insurance Companies
01:06 Understanding the Insurance Industry
02:10 Impact of Insurance on Healthcare Costs
04:29 Strategies for Managing Payer Mix
11:17 Profitability Under Pressure Program
13:41 Renegotiating Insurance Reimbursements
15:41 Tony and Melissa's Generosity
16:31 The Financial Reality of Clinical Practice
17:23 The Power of Compounding
19:46 Strategies for Dealing with Payers
20:06 Q&A Session with Practice Owners
24:42 Workers Comp and Third-Party Payers
27:21 Introducing the Profitability Under Pressure Program
Six Steps to Create a Direct-to-Consumer Marketing System for Your Practice
In this episode of the Grow Your Practice Podcast, host Chad Madden shares six critical steps to develop a direct-to-consumer marketing system tailored for private practices. Using a clinical analogy, Chad breaks down the process: Look (attribution and source of new patients), Plan (capacity and scheduling), Strategize (reactivation and marketing efforts), Implement (putting plans into action), Measure (tracking results), and Reassess (refining strategies). Throughout, Chad emphasizes the importance of adapting marketing strategies to keep up with changing patient acquisition trends. Additionally, the episode introduces a 90-day masterclass called 'Profitability Under Pressure' focused on increasing revenue and enhancing financial stability for practice owners.
Are you a practice owner who would like to join these live calls?
Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn
If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.
To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0
00:00 Introduction to the Podcast
00:19 Six Steps to Direct-to-Consumer Marketing
01:16 Understanding Patient Sources
02:58 Setting Marketing Goals
04:34 Creating and Implementing a Marketing Plan
06:00 Developing Marketing Strategies
07:03 Profitability Under Pressure Program
08:54 Implementing and Measuring Marketing Efforts
11:04 Reassessing and Adjusting Marketing Plans
16:38 Conclusion and Upcoming Events
Are you a practice owner who would like to join these live calls?
Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn
If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.
To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0
Join us for an insightful webinar featuring Mark Callan from Enovis as we dive into three effective strategies for chiropractors to sell high-value cash packages without discounting. Discover the importance of adding cash services, common barriers, and proven techniques to increase revenue from cash services. We also unpack a special cash-based program developed in collaboration with the Enovis and Breakthrough teams. Engage with our real-time polls and Q&A session, and learn from the experiences of other successful practices. Additionally, access bonus resources such as a team training for light force laser and a growth calculator for integrating new services in your practice.
Interested in increasing your revenue with high value cash packages?
Visit https://getbreakthrough.com/enovis
00:00 Introduction and Polling
01:11 Discussing Add-On Services
02:10 Challenges in Selling Cash Services
03:03 Importance of Cash Services
06:27 Introduction to Breakthrough and Mark Callan
07:16 Goals for Cash Programs
07:44 Laser Therapy in Chiropractic Care
13:03 Marketing and Patient Engagement
27:01 Effective Campaign Strategies
27:22 Successful Offers for Patient Engagement
28:12 Importance of Measurable Campaigns
30:00 Optimizing Event Timing
31:33 Cold Traffic Marketing Insights
34:40 The Power of Information in Marketing
36:00 Historical Context of Marketing
37:07 Implementing Best Practices for Success
39:10 Revenue Potential with Cash-Based Services
46:22 Q&A and Final Thoughts
n this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses the single biggest pitfall in branding for private practices. Chad explores the history and evolution of branding and its place under the marketing umbrella. He emphasizes the importance of direct response marketing over traditional branding and provides practical examples, including the use of informational content to engage potential patients. Additionally, Chad introduces the Profitability Under Pressure program designed to help practice owners increase revenue and improve their financial systems.
Are you a practice owner who would like to join these live calls?
Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn
If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.
To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0
00:00 Introduction to the Podcast
00:19 Understanding Branding in Marketing
03:25 Historical Context of Branding
06:51 Pitfalls of Branding in Private Practice
07:58 Introduction to Direct Response Marketing
08:27 Profitability Under Pressure Program
11:30 Effective Direct Response Marketing Strategies
17:41 Survey Insights and Behavioral Psychology
19:01 Conclusion and Final Thoughts
Top 3 Marketing Mistakes Private Practice Owners Make | Grow Your Practice Podcast
Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, as he discusses the three biggest marketing mistakes private practice owners make. This episode dives into the critical aspects of marketing, including market-message-media alignment, focusing on the patient's needs rather than self-promotion, and understanding the required effort and resources for successful marketing. The episode also covers effective patient acquisition strategies and introduces the Profitability Under Pressure program designed to enhance revenue and profit margins for private practices.
Are you a practice owner who would like to join these live calls?
Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn
If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.
To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0
00:00 Introduction to the Podcast
00:24 Understanding Marketing in Private Practice
02:13 The Market Message Media Match
07:44 Common Mistakes in Messaging
13:13 Effort and Investment in Marketing
17:47 Q&A and Final Thoughts
19:01 Conclusion and Next Steps
In this episode of the Grow Your Practice podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, delves into creating a plan for profitability in private practice. Madden explains the concept of the 'flywheel' for continuous growth and draws parallels to Amazon's success. He details the steps clinicians can take to diagnose and treat patients efficiently, and similarly, how these practices can be applied for financial planning in a private practice. Key topics include conducting profit audits, creating profit plans using tools like pro forma, and implementing strategic 'profit levers' to increase revenue per visit. Madden also shares insights from his personal journey of opening multiple clinics and purchasing commercial real estate. The episode concludes with a Q&A session where listeners ask about marketing tactics, filling schedules, and maintaining profit margins.
Are you a practice owner who would like to join these live calls?
Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn
If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.
To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0
00:00 Introduction to the Podcast
00:19 Creating a Plan for Profitability
00:35 Understanding the Flywheel Concept
01:28 Clinical Application of the Flywheel
03:02 Steps to Increase Revenue and Profitability
03:08 The Importance of a Pro Forma
04:14 Real-Life Example: Buying a Building
06:18 Using Pro Forma for Business Growth
07:04 Training Clinical Directors with Pro Forma
08:36 Common Pitfalls and Misunderstandings
11:18 Strategies to Improve Profitability
13:50 Five Use Cases for Pro Forma
22:54 Q&A Session
34:53 Conclusion and Final Thoughts
Join Chad Madden in this episode of 'Grow Your Practice' as he dives into strategies to identify where you're losing money and boost your practice's profitability. From personal stories and real-world examples, learn how to audit at a granular level, discover hidden pitfalls, and leverage the Profit Leak Audit. Explore how understanding detailed metrics instead of just surface numbers can transform your practice. Plus, learn about the Profitability Under Pressure program designed to help practice owners thrive even in challenging economic times. Tune in for actionable insights and proven methods that have helped many practice owners increase their revenue.
Are you a practice owner who would like to join these live calls?
Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn
If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.
To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0
00:00 Introduction to the Podcast
00:21 Identifying Revenue Losses
01:08 The Importance of Metrics
01:54 Granular Analysis in Practice
03:48 Auditing for Improvement
05:18 Real-Life Examples of Auditing
06:16 Addressing Clinician Performance
08:04 Handling Documentation Issues
09:32 Discovering Billing Errors
11:13 Theft and Financial Mismanagement
14:49 Positive Outcomes from Auditing
15:03 Profitability Under Pressure Program
24:40 Success Stories and Testimonials
30:21 Conclusion and Final Thoughts
Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this episode of the Grow Your Practice Podcast. Chad discusses setting clear goals for your practice and overcoming common challenges faced by practice owners. Featuring insights from practice owners John and Eric, Chad walks through a powerful exercise to help you envision your ideal practice. This episode also introduces the 'Profitability Under Pressure' program, a masterclass designed to help private practice owners build financial stability and increase revenue.
Are you a practice owner who would like to join these live calls?
Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn
If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.
To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0
00:00 Introduction to the Podcast
00:19 Understanding Practice Goals
01:08 Personal Goals and Aspirations
03:44 Financial and Operational Challenges
06:26 Creating a Vision for Your Practice
10:36 Team and Staff Development
16:06 Marketing and Community Impact
17:18 The Power of Clear Goals
24:22 Conclusion and Upcoming Events
Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this episode of the Grow Your Practice Podcast. Chad discusses the biggest barrier in private practice, limiting beliefs, and shares a personal story of how overcoming these beliefs helped his practice thrive. Learn a three-step process to identify and conquer your own limiting beliefs, and hear inspiring stories from other practice owners. Plus, get insights into writing effective job ads and details about the Profitability Under Pressure program to boost your practice’s financial health. Don't miss the next episode on envisioning your perfect practice!
Are you a practice owner who would like to join these live calls?
Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn
If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.
To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0
00:00 Introduction to the Podcast
00:19 The Biggest Barrier in Private Practice
01:30 Understanding Limiting Beliefs
02:10 Personal Experiences with Limiting Beliefs
03:12 Examples of Limiting Beliefs
05:34 Three-Step Process to Overcome Limiting Beliefs
10:47 Real-Life Applications and Success Stories
12:45 Upcoming Topics and Course Promotion
15:46 Q&A Session on Limiting Beliefs
23:58 Conclusion and Next Week's Topic
In this episode of the Grow Your Practice podcast, host Chad Madden welcomes special guests Stacy Hicks, owner of Carlisle Place, and Erin Langmaid, head of marketing. Stacy shares her journey from becoming a physical therapist to opening Carlisle Place in rural New Hampshire, discussing the challenges and rewards of running a private practice. Erin elaborates on their marketing strategies, transitioning from traditional to social media advertising, and the impact of workshops on community engagement. The episode also highlights the importance of creating strong patient-therapist relationships and managing practice profitability through both innovative and traditional measures.
Stacey and Erin are ‘Profitability Under Pressure’ course customers, which aims to help clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Apply here: https://hubs.la/Q02H_3Sl0
00:00 Introduction to the Podcast
00:22 Meet Our Guests: Stacy Hicks and Aaron Langmaid
00:49 Stacy’s Journey to Private Practice Ownership
02:23 Challenges and Rewards of Running a Private Practice
03:20 Aaron’s Role in Marketing
04:10 Marketing Strategies and Community Engagement
14:55 Impact of Workshops and Word of Mouth
17:23 Final Thoughts and Book Recommendations
19:26 Upcoming Workshops and Closing Remarks
In this episode of the Grow Your Practice podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses how to effectively manage and strategize around Medicare cuts that impact revenue for private practices. Chad dives into the macroeconomic factors influencing healthcare costs, shares a personal story about navigating the healthcare system, and introduces a six-step flywheel process for practice owners to audit, plan, strategize, implement, measure, and repeat strategies to stay profitable. He also discusses the importance of targeting younger demographics, improving payer mix, and marketing effectiveness. Additionally, the episode highlights the 'Profitability Under Pressure' program, which provides a comprehensive system to help practice owners increase their profit margins amidst declining reimbursements.
If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.
To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0
00:00 Introduction to the Podcast
00:19 The Impact of Medicare Cuts
03:15 Personal Story: Navigating the Healthcare System
06:30 Strategies to Mitigate Revenue Loss
09:42 Marketing and Profit Levers
10:47 Pelvic Floor Program Success
13:56 Profitability Under Pressure Program
21:37 Final Thoughts and Advocacy
25:43 Conclusion and Farewell
In this episode of 'Grow Your Practice Podcast,' host Chad Madden, owner of Madden Physical Therapy and Breakthrough, delves into setting up an effective marketing budget for private practices. Chad outlines a rule of allocating 10% of gross revenue towards marketing, discussing how this evolved over time and its implications for growth. He breaks down the different avenues for attracting new patients, from cold traffic marketing to reactivations, and shares insights on tracking ROI and optimizing marketing expenditures. Tune in for actionable tips, principles, and strategies to help your private practice thrive.
If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.
To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0
00:00 Introduction to the Podcast
00:19 Setting Up a Marketing Budget
00:45 The 10% Rule for Marketing Budgets
02:42 Historical Context and Evolution of Marketing in PT
03:16 Breakdown of Marketing Budget Allocation
06:05 Cold Traffic Marketing Strategies
06:08 Case Study: Shrewsbury Clinic
21:35 Tracking ROI and Attribution Challenges
26:39 Effective Patient Outreach Strategies
29:53 Conclusion and Final Thoughts
In this episode of the Grow Your Practice podcast, host Chad Madden discusses common challenges faced by private practice owners, particularly the feeling of wearing too many hats and juggling numerous responsibilities. Chad shares effective systems and strategies for prioritizing tasks and delegating less valuable activities to free up time for more critical functions, such as team building and process improvement. The episode includes practical exercises on listing out weekly activities and assigning dollar values to them, helping owners focus on high-leverage tasks to enhance the overall growth and profitability of their practice. The discussion touches on various operational aspects like marketing, billing, and team management, providing actionable insights to help owners streamline their practice management and regain control of their time.
If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.
To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0
00:00 Introduction to the Podcast
00:19 The Challenge of Wearing Too Many Hats
00:42 Prioritization Systems for Practice Owners
02:38 The Importance of Processes and Systems
02:57 Detailed Example: Clinician's Workflow
04:46 Applying Systems to Business Operations
05:58 Exercise: Identifying and Valuing Tasks
13:26 Profitability Under Pressure Course Introduction
15:21 Valuing Your Time and Delegating Tasks
24:18 Final Thoughts and Next Steps
In this episode of the Grow Your Practice Podcast, Chad Madden chats with Mike Hyde, the owner of Hayden Physical Therapy in Greenwood, Indiana. Mike shares his journey from being a high school sports player inspired by an injury, to becoming a private practice owner. He delves into the steps he took to become a physical therapist, his decision to take ownership of the clinic, and the strategies implemented to ensure its success. Mike discusses the impact of workshops on patient flow, the importance of consistent marketing, and working with a tax professional to optimize financials. The episode also highlights key challenges faced by private practice owners and offers insights for sustainable growth and operational management.
Mike is a ‘Profitability Under Pressure’ course customer, which aims to help clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Apply here: https://hubs.la/Q02H_3Sl0
00:00 Introduction to the Grow Your Practice Podcast
00:23 Meet Mike Hyde: From Injury to Physical Therapy
00:38 Journey to Becoming a Physical Therapist
03:01 Starting at Hayden Physical Therapy
05:43 Challenges and Growth as a Practice Owner
06:32 Marketing Strategies for Consistent Patient Flow
08:43 Tax Strategies and Financial Management
13:17 Real Estate and Business Ownership Insights
17:53 Implementing Workshops and Marketing Tactics
20:28 Leadership and Personal Development
21:35 Conclusion and Contact Information
Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, as he gives actionable tips and strategies to attract higher paying patients for your private practice. This episode covers essential topics such as the importance of consistent messaging, gaining physician and community referrals, leveraging reactivations, cultivating valuable partnerships, and effective cold traffic marketing. Special focus is given to practical solutions in growing client base and improving payer mix, including insights into the benefits of targeted educational workshops and personalized outreach.
00:00 Introduction to the Podcast
00:25 Guest Introduction and Clinic Locations
00:55 Strategies to Attract Better Paying Patients
03:40 Reactivating Past Patients
07:23 Building Partnerships for Better Payer Mix
09:37 Cold Traffic Marketing Insights
18:11 Q&A and Final Thoughts
21:28 Effective Advertising and Marketing Strategies
31:29 Closing Remarks and Resources
Welcome to the Grow Your Practice Podcast! In this episode, host Chad Madden talks with Trina Sanders, a seasoned physical therapist and co-owner of Motus Wellness and Physical Therapy in Houston, Texas. Trina shares her unique journey into physical therapy, her experiences in private practice, and valuable insights into time management, marketing strategies, and the importance of hiring the right team. Tune in to hear about the challenges of starting a new practice, effective productivity tips, and how Trina utilizes a virtual assistant to streamline operations. Don't miss this episode filled with practical advice for all private practice owners looking to scale and grow.
We will go even deeper into strategies to optimize billing and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn
00:00 Introduction to the Podcast
00:25 Meet Trina Sanders: Physical Therapist and Entrepreneur
00:51 Trina's Journey into Physical Therapy
01:34 Starting a Private Practice
03:37 Challenges and Lessons Learned
05:01 The Importance of Time Management
10:51 Marketing and Growth Strategies
14:16 Future Plans and Expansion
15:55 Conclusion and Final Thoughts
In this episode of the Grow Your Practice Podcast, host Chad Madden tackles the challenge of aligning incentives amidst declining reimbursements. Chad discusses effective strategies to motivate team members while addressing the financial pressures faced by private practices. Key highlights include the importance of transparent financials, implementing incentive plans, and the necessity of involving team members in decision-making. Chad also shares valuable insights from his own practice and interactions with other practice owners. Tune in to learn how to navigate financial challenges and foster a collaborative environment in your practice.
We will go even deeper into this topic and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn
00:00 Introduction to the Podcast
00:21 Aligning Incentives with Declining Reimbursement
01:06 Understanding the Financial Context
02:22 Implementing Incentive Plans
03:07 The Importance of Transparent Financials
04:54 Team Member Engagement and Financial Education
19:37 Weekly and Monthly Meetings for Accountability
22:52 Q&A Session: Incentive Structures and Best Practices
34:56 Conclusion and Upcoming Events
Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, as he unpacks reactivation strategies for private practices in this episode of the Grow Your Practice Podcast. Learn the importance of reactivating past patients, common pitfalls to avoid, and actionable methods to ensure consistent patient flow. Discover how to optimize your patient list for better schedule control, fill clinic space effectively, and drive reactivations using proven tactics. Plus, explore the benefits of reactivation strategies and the upcoming Revenue Per Visit Virtual Summit for exclusive insights on boosting your practice's profitability.
We will go even deeper into this topic and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn
00:00 Introduction to the Podcast
00:24 Understanding Reactivation Strategies
00:50 Defining Reactivations in Practice
02:25 Importance of Reactivation Strategies
05:09 Common Pitfalls in Reactivation
08:45 Effective Communication for Reactivation
15:53 Market Message Media Match
22:09 Benefits of Reactivation Strategies
28:15 Upcoming Virtual Summit
In this episode of Grow Your Practice Live, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, explores 5 marketing strategies to help therapists keep their schedules full. Madden discusses insights from his marketing team and reception staff, focusing on key areas such as schedule control, evaluations, patient marketing, referral sources, and cold traffic marketing. The episode also covers practical tips for private practice owners to improve patient engagement and treatment plan adherence, and includes valuable information on increasing reimbursement rates.
We will go even deeper into this topic and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn
00:00 Introduction to the Podcast
00:25 Addressing Therapist Scheduling Issues
00:58 Strategies for Clinicians to Fill Schedules
04:11 The Importance of Schedule Control
06:27 Effective Evaluation Techniques
17:08 Patient Marketing Tactics
18:13 Leveraging Referral Sources
19:19 Cold Traffic Marketing Insights
21:24 Q&A Session with Practice Owners
28:18 Upcoming Revenue Per Visit Virtual Summit
30:06 Final Thoughts and Closing Remarks
In this episode of the Grow Your Practice Podcast, hosted by Chad Madden, Tina Marie Schultz, an experienced private practice business manager, shares her journey and strategies for enhancing profitability and operations in private practices. Tina discusses how she identified challenges, implemented improvements, and grew patient referrals through superior service and community involvement. She dives into the importance of well-trained front desk staff, marketing strategies, and adapting during crises.
We will go even deeper into strategies to optimize billing and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn
00:24 Meet Tina Marie Schultz
00:43 Tina's Journey in Private Practice
01:40 Implementing Business Strategies
03:19 Success Stories and Business Growth
04:18 Tina's Business Background
13:43 Navigating Challenges and Opportunities
16:14 Personal Insights and Influences
17:29 Marketing Strategies for Private Practices
25:12 Conclusion
In this episode of the Grow Your Practice Podcast, host Chad Madden brings to the forefront the intricacies of incentivizing your team in a private practice setting. Discover best practices, systems, and key methods to implement an effective incentivization program that aligns with your business goals. Chad digs deep into various compensation models, discusses pitfalls to avoid, and shares real-world examples. Don't miss out on this comprehensive guide to enhancing team motivation and boosting your practice's profitability.
We will go even deeper into this topic and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn
00:00 Introduction to the Podcast
00:19 Today's Topic: Incentivizing Your Team
01:09 Understanding Incentivization in Private Practice
05:22 Pitfalls of Incentivization Programs
08:48 Effective Incentivization Strategies
20:50 Open Q&A and Real-Life Examples
27:40 Conclusion and Announcements
30:58 Upcoming Revenue Per Visit Virtual Summit
Welcome to the first episode of the Grow Your Practice LIVE as Breakthrough CEO and Madden PT owner, Chad Madden, tackles improving payer mix through effective marketing. Engage with PT practice owners like JoAnn and Brandy as they discuss their best payers and strategies to attract higher payers. Learn practical tips including reactivations, targeting organizations, and cold traffic marketing. Tune in to how strategic planning and systems can enhance revenue per visit and patient retention.
We will go even deeper into this topic and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn
00:00 Introduction
00:31 Understanding Payer Mix
00:48 Real-Life Examples and Discussions
02:59 Marketing Strategies to Improve Payer Mix
04:07 Challenges and Trends in Private Practice
08:19 Reactivation and Cold Traffic Marketing
16:33 Q&A and Practical Insights
20:45 Profitability and Strategic Planning
30:05 Final Thoughts and Upcoming Events
In this episode of Grow Your Practice Podcast, host Chad Madden interviews Tom Lloyd from Bryn Mawr Physical Therapy. Tom shares his journey from being inspired to become a therapist to owning a clinic. He discusses the changes in the private practice landscape over the past 20 years, his transition to ownership, and the leadership challenges he faced. Tom highlights the importance of core values, teamwork, and continuous learning.
Tom is a ‘Profitability Under Pressure’ course customer, which aims to help clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Extended deadline is TODAY at 11:59PM EST. Apply here: https://getbreakthrough.com/grow
00:00 Introduction to the Podcast
00:20 Meet Tom Lloyd: Journey into Physical Therapy
01:49 Becoming an Owner at Bryn Mawr Physical Therapy
03:40 Challenges and Changes in Private Practice
06:41 Leadership and Growth Strategies
12:08 Impact of Core Values and Team Approach
13:34 Implementing Traction and Leadership Development
17:02 Pride in Team and Personal Growth
19:51 Conclusion and Parting Wisdom
In today's episode of the Grow Your Practice Podcast, host Chad Madden interviews Gary Hauck, a lifelong friend and successful businessman, about his journey in the construction industry. Gary shares his insights into building and leading a successful company, including the importance of culture, hiring the right people, and fostering employee engagement. He also discusses pivotal moments, such as transitioning leadership, handling failures, and maintaining a work-life balance. Listen in for inspiring stories and practical advice to help grow your private practice and manage your team effectively.
Gary's principles are integral to how we operate at Breakthrough, influencing our Profitability Under Pressure course, which has helped hundreds of private practice owners. Deadline is June 7 at 11:59PM EST. Apply here: https://getbreakthrough.com/grow
00:19 Meet Gary Houck: A Lifelong Connection
01:08 The Roofing Business: Success and Leadership
04:23 Company Culture and Values
07:41 Leadership Evolution and Strategic Decisions
12:42 Building Long-Term Client Relationships
16:38 Handling Failures and Learning from Mistakes
19:11 Employee Engagement and Company Culture
25:24 Lifelong Learning and Adaptability
29:10 Culture and Attitude in the Workplace
31:31 Learning from Different Industries
31:44 Early Career Experiences
34:21 Financial Health and Business Decisions
40:50 Balancing Work and Family Life
46:52 Legacy and Regrets
54:12 Advice for Young Professionals
You can find Gary at https://www.houcks.com
Welcome to a special episode of the Grow Your Practice podcast, featuring insights from the Market for Profit session held last week at a live boot camp in Harrisburg, PA. Here’s what you missed if you couldn’t attend:
In this episode, we focus on:
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Filling Schedules and Utilizing Space
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Reactivating Past Patients
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Leveraging Referrals
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Expanding Service Offerings
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Building a Strong Brand and Community Presence
All of this and so much more is included in our Profitability Under Pressure course, which aims to help practice owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Extended deadline is June 7th at 11:59PM EST. Apply here: https://getbreakthrough.com/grow
00:19 Identifying Marketing Challenges in Healthcare
00:43 Maximizing Clinic Space and Efficiency
02:10 Five Pathways to Attract New Patients
05:55 Leveraging Data for Targeted Marketing
08:10 Exploring Profitable Patient Demographics
10:16 Marketing Strategies for Different Patient Groups
13:21 Targeting Specific Demographics for Higher Profit
16:11 Unlocking Patient Segmentation: Strategies for Healthcare Marketing
19:16 Maximizing Text Campaigns: Real-world Success Stories
21:03 Personalized Communication: The Key to Patient Reactivation
22:32 Exploring Multichannel Marketing: Emails, Calls, and Texts
23:48 Targeting and Understanding Your Audience for Better Engagement
28:35 Leveraging Technology and Partnerships in Healthcare
33:32 Apply to the ‘Profitability Under Pressure’ Course
This episode of Grow Your Practice hosted by Chad Madden features Dr. Sterling Carter, a multifaceted entrepreneur, motivational speaker, and physical therapist with 25 years of service as an army veteran. Carter discusses his journey co-authoring the book 'Double Your Success' with his twin brother, focusing on overcoming challenges and leveraging opportunities for growth in the therapy staffing industry.
The discussion also covers practical strategies for private practice owners to improve their business operations by:
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Negotiating with insurance companies
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Writing a patient accountability plan,
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Expanding practice services
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Building a brand
Along with so much more. Sterling is a ‘Profitability Under Pressure’ course customer, which aims at helping clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Deadline is TODAY at 11:59PM EST. Apply here: https://getbreakthrough.com/grow
You can find Dr. Sterling at www.drsterlingcarter.com
In this episode, host Chad Madden explains how private practice owners can grow their practice by effectively using texting for patient reactivation. He discusses the importance of maintaining a current patient list and strategies for re-engaging past patients through personalized text messages. The episode also covers the best practices for ensuring compliance, leveraging patient lists for targeted marketing, and utilizing deference questions to encourage reactivations. Chad offers The 10 Text Challenge Template to help practice owners implement these strategies and shares success stories from the practice community.
You can find the template here: https://offer.getbreakthrough.com/bonuses-texting-for-profit
Additionally, he introduces the ‘Profitability Under Pressure’ course aimed at helping clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Deadline is May 17th. Apply here: http://getbreakthrough.com/apply
3 Keys to Increasing Profit Margins Despite Declining Reimbursements
Are declining reimbursements crushing your practice growth goals?
Listen in and learn tactics for physical therapy practice owners to combat financial pressures such as inflation and declining reimbursements.
This episode covers 3 keys to increasing profit margins and an in-depth look at the new course, 'Profitability Under Pressure.'
Discover tools and strategies for improving schedule filling, payer mix, and patient lifetime value, as well as how to implement these tactics.
To apply to Profitability Under Pressure today, click here: getbreakthrough.com/apply/ - a limited number of scholarships are currently available to early bird applicants for the upcoming cohort.
If you’re like many owners, your revenue per visit stays the same. For others, it’s slightly decreased.
These rates are not keeping up with inflation. This is a problem.
We put together an educational session in a webinar to address this issue.
In this episode, I go over:
- A simple 4-step process any owner can do to create a plan
- How owners have increased their rev/visit up to $20/visit
- The 12 tactics you could implement to increase your rev/visit
- Tools successful owners are using to increase their profits
We have all dealt with reimbursement cuts, inflation, market pressure, undervalued in the market, but it doesn’t have to stay that way.
If you’re feeling the pressure of shrinking margins, you’re doing well and you want to stay ahead, and you enjoyed this Secrets to Revenue Per Visit webinar episode, I invite you to enroll in our next course, Profitability Under Pressure. We also have an Early Bird Scholarship.
Deadline is April 30th. You want to save your spot so you don’t miss out.
Go hear to sign up for our next webinar, Profitability Under Pressure, and apply to our scholarship:
https://offer.getbreakthrough.com/application-pup-short-form
Navigating the Pressures of Private Practice: Revenue, Profit Margins, and Staffing
This episode delves into the primary concerns of private practice owners as revealed by a recent national survey: revenue per visit, profit margins, and staff retention.
The discussion highlights the challenges of declining revenue per visit, influenced by factors like insurance company policies and inflation. Strategies for improving financial health, such as understanding and managing expenses, maximizing profitability, and optimizing clinician schedules, are explored.
Chad also touches on effective management and marketing techniques, including the importance of reactivations, referrals, and optimizing insurance relations. Real-life examples and solutions for increasing clinic profitability and revenue per visit are provided, emphasizing the importance of looking into business metrics and planning strategically for growth and stability.
Ready to learn how you can improve your practice's financial health? Apply for Profitability Under Pressure and learn how you can see $10K more in profits guaranteed.
Have you invested in laser therapy or shockwave modalities? If you're like most PT private practice owners, acquiring the device is only the beginning - getting patients to buy in and purchase cash-based treatment packages is a whole other ballgame.
Join Chad Madden as he teams up with Mark Callanen from Enovis during a previously-recorded live webinar to unveil powerful strategies for elevating cash-based revenue in private physical therapy practices.
Discover how integrating cash-based services can counteract dwindling insurance reimbursements and propel practice profitability to new heights.
During the live webinar, Chad and Mark delved into pivotal topics, including:
- Introduction to Cash-Based Revenue Strategies: Learn the essentials of maximizing cash-based revenue and its transformative impact on practice growth.
- Unveiling the Power of Cash-Based Services: Explore the significance of incorporating cash-based services amidst evolving market dynamics.
- Strategies for Profit Maximization: Uncover operational tips and insights for seamlessly integrating technologies like light force laser and shockwave therapies into your practice.
Gain valuable insights from real-world case studies showcasing the tangible benefits of implementing these strategies, from amplified revenue streams to enhanced patient outcomes. Plus, discover practical resources to kickstart your journey towards practice prosperity.
Want to learn more: visit getbreakthrough.com/enovis today!
If you want help elevating your PT practice growth and improving your profitability, cash-based services are only one of many, many strategies. Learn the rest and get 90 days of support during the Profitability Under Pressure Program. You'll increase your profits by $10K guaranteed.
Visit getbreakthrough.com/apply to see if you're eligible for current scholarships.
Throwback Episode from September 2021: "Practice Owner & author Steve Line Shares How to Grow Your Practice with “The Feel Good Experience"
Join Chad Madden for an insightful conversation with Steven L. Line, the author of "The Feel-Good Experience: Growing Your Physical Therapy Practice with 5-Star Customer Service." In this engaging episode, you'll discover ways you can revolutionize the patient experience in your practice.
Tune in to learn about efficiency, management strategies, team development, and using metrics for healthcare practice growth and success.
"The Feel-Good Experience" provides a comprehensive game plan for healthcare providers, practice owners, and managers to enhance their practices through an integrated approach focused on the patient experience.
Steven's practical step-by-step guide is a must-read for anyone seeking better outcomes for their patients, their team, and their practice. Take the first step towards creating a truly exceptional patient experience in your healthcare practice.
Are you ready to grow your practice... but are unsure of where to start? Click to schedule a Complimentary Growth Assessment with a Breakthrough Program Director and gain valuable insights for your practice growth potential.
Steve's Book is Available Here
Want to take your physical therapy private practice to new heights? Join us for a game-changing episode and learn the $20M Marketing System for Physical Therapy Private Practices.
In a recent webinar, Chad Madden taught a live audience how he used precise marketing systems, honed over 20 years, to grow his PT practice from $4M to $20.8M in 6 years.
Tune in to reveal:
- The #1 Key Ingredient of a Marketing System
- Common Marketing Pitfalls
- 5 Pathways of New Patient Flow
- How to Set Up A Marketing Department
Discover the critical difference between processes and full-blown systems - and why having robust systems in place is the key to unlocking explosive growth for your practice. Chad pulls back the curtain on his proven system-building framework that has allowed him to consistently attract new patients while avoiding the pitfalls that trap other practices.
You'll learn indispensable secrets, such as when and how to leap into online advertising juggernauts like Facebook and Instagram. Chad explains how to track and optimize your marketing efforts for maximum impact and returns.
Whether you're just getting started or looking to take your established practice to stratospheric new levels, this podcast is packed with forward-thinking insights and real-world tactics you won't want to miss. Tune in and grow your practice while you gain an edge over your competition.
To learn more, take advantage of a Free Breakthrough Growth Assessment: offer.getbreakthrough.com/assessment
In the world of physical therapy private practice, understanding the intricacies of revenue cycle management can significantly improve profit margins and practice growth.
The Grow Your Practice podcast welcomes back Bob Kowalick, a seasoned physical therapist and CEO of Revenue Cycle Solutions. Kowalick shares insights from his extensive experience, including building a successful physical therapy practice, navigating mergers and acquisitions, and transitioning into billing and data analysis, to help other practices improve their efficiency and profitability.
Tune in to learn:
- Why PT private practice owners need to shift their perspective and better understand the importance of revenue cycle management
- How simplifying practice operations and mitigating internal causes of time variance can increase efficiency, lower costs, and improve revenue per visit
- Ways to use data as a tool for driving informed decision-making
- The importance of creating scalable business systems in order to achieve optimal revenue potential
- The future of revenue cycle management
Join Chad and Bob as they discuss transformative strategies for physical therapy practices and ways to revolutionize revenue cycle management. From reducing costs to increasing revenue and enhancing overall efficiency, see why embracing business intelligence through data analysis will profoundly impact a practice's bottom line and long-term success.
You’ll gain valuable insights and actionable strategies to enhance your business operations, drive better outcomes, and ultimately build a stronger and more resilient practice
Guest: Bob Kowalick - PT and CEO of Revenue Cycle Solutions
Contact Information: robert@certifiedrsllc.com
Bob’s White Paper: Do you have a black hole feeding off your practice? https://drive.google.com/file/d/1kQucoCt-yY8lgSWRtmSf1CeINvIJIQix/view?usp=sharing
Want to learn more ways you can increase profitability and grow your practice?
Book a Complimentary Breakthrough Strategy Call: https://getbreakthrough.com/strategy/
Book Recommendation:
Scale by David Finkel
Grow Profits With Reactivations?
In this episode, Chad Madden answers an owner's question about how to fill space and schedules with every practice's #1 asset.
Learn strategies to improve profitability through reactivations in private practice, including key principles and tips shared by Chad Madden, owner of Madden Physical Therapy and Breakthrough.
To apply for Profitability Under Pressure, go to getbreakthrough.com/apply
Podcast: Tony & Melissa Cere, March 8 2024
In this podcast episode, we're introduced to Tony and Melissa Cere, the duo behind Kinetix PT. Listen in as this successful married couple shares their journeys into physical therapy, their experiences as clinic owners, and the challenges they've faced.
The two speak in depth about their communication methods, team-building strategies, and persistence in overcoming financial obstacles in their field, alongside their personal anecdotes and outlooks.
Listen in to learn:
- Melissa & Tony's Journey
- Opening Kinetix PT in Gainesville, FL
- Struggles in the Beginning
- Building Trust within their Team
- Reimbursement Renegotiations
- Family Life and Work Life
- Their Most Influential Books
- Takeaways from Breakthrough
To learn more about Tony, Melissa, or Kinetix PT, you can find them at:
www.kinetixpt.com
tonyc@kinetixpt.com
melissa@kinetixpt.com
Note: Applications for Profitability Under Pressure close March 21st, 2024. Apply at getbreakthrough.com/apply
In this episode, I sat down with David Strait of E-Rehab to discuss the evolution of physical therapy marketing.
We explore the importance of a good website and online presence, the role of video, and future trends in the industry.
In this episode, I cover the 7 braindead simple steps for preventing no-shows, last-minute cancellations, and drop-offs.
Patient no-shows and cancellations is one of the most common profit leaks we see.
At the end of this episode, you’re going to know how to stop throwing your marketing dollars down the toilet and get a better ROI so you can increase profits and improve patient outcomes.
You’ll be able to develop a clear plan you can implement immediately.
LINKS
How does your marketing stack up against other practice owners? Take the marketing quiz to find out now: quiz.getbreakthrough.com/marketing
Is your marketing working for your practice?
In this episode, you'll discover my 5 best-performing channels for getting new patients.
Gain an understanding of the shifting landscape of physician referrals, and why diversifying your channels for getting new patients is critical to ensure business stability and growth.
Learn how I track and attribute new patients to marketing sources in my practice, and make informed decisions about where to continue to invest marketing spend.
LINKS
Find out how well your marketing is working compared to other practices. Take the quiz at: quiz.getbreakthrough.com/marketing
Why does the healthcare system undervalue PT?
In this episode, I grapple with the reasons why insurance companies, healthcare systems, and politicians may not prioritize conservative care, specifically physically therapy, despite the evidence that it works and it's cost-effective.
Your practice is likely impacted by the realities of our current healthcare system on a daly basis. You've likely experienced the challenge of growing a practice when you're competing with larger healthcare entities.
In this episode, you'll gain a deeper understanding of the influence of politics and economics on healthcare decisions and the conflict between conservative care approaches and established profit-driven treatment pathways.
I'll share my perspective on how we can go from fighting for survival to actually adapting and thriving independently, leveraging insights from successful peers.
Discover ideas for how to come out on top in a challenging environment so you can continue providing quality care to people in your community.
LINKS
Contact Chad: chad@getbreakthrough.com
Take the marketing quiz and find out how your practice ranks against competitors: quiz.getbreakthrough.com/marketing
How much should you spend on marketing?
This is a question I get asked all the time.
When profits shrink, marketing is often one of the first line items in the budget to go.
This is a mistake. When done correctly, marketing is a signficant revenue-driver. When you cut back on marketing costs, revenue (and profit) declines along with it.
I talk through the 5 marketing channels that work best in my practice.
Plus, I share my 5 favorite business books that I recommend to practice owners.
LINKS
Steal my 2024 annual marketing calendar for free. Get it here: https://hubs.la/Q02hkPLB0
Access my free, on-demand marketing course for practice owners: https://getbreathrough.com/marketingcourse
In a world of skyrocketing inflation and declining reimbursements, practice owners are faced with two options:
- Stick to the status quo and see profits decline or
- Innovate and see profits grow.
Marketing can no longer be considered optional. To ensure success in this environment, data-backed marketing is a necessity.
That's why I'm giving away my 2024 marketing calendar template.
This is the exact tool I use across my 7 practices.
Tune in to get:
- A 12-month marketing calendar template that saves hours of time
- The 4 marketing channels for new patients — that have proven successful for hundreds of owners
- Clear next steps for generating consistent patient visits year-round
LINKS
Access the 2024 PT Marketing Calendar Template: https://hubs.la/Q02hkPLB0
Get my Direct-to-Consumer Marketing Course and Marketing Strategy Call (Free!): https://hubs.la/Q02hkTW70
John Twomey, Owner of PRO Therapy in Lake Havasu City, Arizona shares insights on hiring, business growth, and the evolution of direct access.
Discover the hiring and marketing methods that have helped John adapt to changes in the market, including the labor shortage and declining physician referrals.
Learn about John’s experience transitioning away from physician referrals to marketing directly to patients and people in the community. Hear the key learnings, setbacks, and successes along his journey.
John reveals the one strategy that helps his practice generate consistent patient flow year-round, even during the traditional slow season. Learn why it has become his most crucial and successful tool for community engagement and clinic promotion.
LINKS
Interested in reaching out to John? Visit 1protherapy.com
Join John and dozens of other owners at the Breakthrough Bootcamp in Orlando, FL this February: https://getbreakthrough.com/orlando2024
How would you like consistent patients year-round? Get Chad’s free course on Direct-to-Consumer Marketing, including 6 modules and a 2024 marketing strategy call.
Reserve your free training at https://getbreakthrough.com/cal-bundle
It's not the first time we've talked here about Medicare Cuts, and it won't be the last.
The fact is, declining Medicare payments have an impact on reimbursements across the board and should not go ignored.
This episode is a recording of a recent webinar that Mary Daulong, President of BCMS and Chad Madden co-hosted.
The episode provides a summary of what's in the 2024 Physician Fee Schedule, including a 3.34% cut to the Medicare conversion factor.
It goes over the impact that 15 years of flat or declining reimbursement rates has had on private practices.
You'll discover how to prepare your practice for the impact of yet another round of reimbursement cuts and learn how to create a financial plan for the year ahead.
Chad is giving away his own Financial Planning Template - the exact tool he uses to create a financial plan for his practice.
You can use this free template to get a clear picture of your revenue and costs and create a roadmap for increasing profits in 2024.
Get your copy of my free 2024 planning template here: https://hubs.la/Q02cTt100
Cheryl Abelow and Lauren Abelow are Private Practice Owners of FlexPlus PT in Massachusetts.
In this episode, Cheryl and Lauren share their insights into how private practice physical therapy has changed since Cheryl started the practice 19 years ago.
Cheryl, a second-career physical therapist, recounts her transition from the corporate world to the healthcare industry, to opening her own practice nearly 20 years ago.
Lauren reflects on her unexpected journey into the family business.
Together, they discuss their experiences in hiring, direct access, marketing, and navigating the changing landscape of private practice.
Join us as we dive into their story and discover the valuable insights they've gained along the way.
Learn more about the next Breakthrough Bootcamp and Register Soon: https://getbreakthrough.com/orlando2024
It's that time of year! Have you completed an annual plan for your practice in 2024?
If not, tune in to this episode to gain insights on the purpose of planning and why it's so important to make time for it.
This episode includes insights on how to develop a vision for your practice, core values, growth projections, and quarterly priorities.
From setting long-term growth goals to identifying quick wins you can capitalize on in January, this episode offers a comprehensive exploration of how you can create a plan to achieve your practice goals in the year ahead.
This episode is an older recording, but the issues discussed are super relevant right now.
For more recent content on this topic, be sure to check out the episode released on December 15 (How I'm Creating My 2024 Annual Plan).
Don't forget to get your free copy of the 2024 Profit Planner - a free planning template for practice owners: https://hubs.la/Q02cTt100
In this episode, Chad Madden reflects on the highs and lows of 2023 and looks ahead to what's in store for 2024.
From increased pressure on private practices to the shifting landscape of healthcare spending, Chad highlights the key trends impacting the industry.
He also shares the opportunity for private practice owners in 2024 that will go largely overlooked.
Discover insights into how you can turn challenges into opportunities, differentiate your practice, and adapt to the changing landscape.
Tune in to gain actionable strategies to support your practice goals in the year ahead.
SHOW LINKS
Learn more about the Breakthrough Bootcamp: Master Your Profits in Orlando, Florida: https://getbreakthrough.com/orlando2024
Steal my 2024 Profit Planner - a free template private practice owners can use to design a profitable practice plan for 2024: https://hubs.la/Q02cTt100
Since 2008, the Medicare conversion factor, which helps determine how much you get paid by Medicare and guides rates for many other payers, has dropped by 14%. At the same time, inflation increased by 43%.
It’s no wonder that countless practices are fighting just to make enough money to pay their employees.
But make planning a priority, you can increase your profitability so you never have to worry about making payroll or providing for your family.
All of the successful practice owners I know create an annual profitability plan.
I believe that if you can’t make a clear plan for your practice, you're never going to be able to make it happen in real life.
The alternative is to rely on what the insurance providers or marketplace is going to tell you you’re worth. And I can promise you that’s not going to turn out well.
In this episode, I discuss my annual planning process and share the tool I've been using for 20 years to plan for profitability.
Recently, one practice owner I worked with, Verelle, told me that this exact template saved his clinic.
There is power in understanding your finances. This tool is worth its weight in gold…
SHOW LINKS
Go here to steal my Profit Planner Template: https://hubs.la/Q02cTt100
Lance Gross, Owner of GTS Physical Therapy in Arkansas, rapidly (and incredibly) scaled his practice from zero to 17 clinics in 5 years.
In this episode, Lance shares lessons learned along his practice growth journey, including how he generated a 90% growth in visits and a 70% surge in referrals and within the span of a year!
Hear about how Lance's clinic set itself apart from the competition, through strategies such as specialization, hiring top-notch clinicians, and leveraging direct-to-consumer marketing.
The conversation also sheds light on Lance's successful team-building strategies, emphasizing the creation of a winning team environment. As the podcast concludes, Lance addresses future challenges, particularly the intricacies of navigating declining reimbursements and rising costs.
Tune in for incredible insights on how Lance built a thriving outpatient physical therapy practice in a competitive market.
SHOW LINKS
Learn more about the Breakthrough Bootcamp: Master Your Profits in Orlando, Florida: https://getbreakthrough.com/orlando2024
Alexander Wielohorski took a unique path towards physical therapy practice ownership.
A mechanical engineer by trade, several years ago Alex managed 30,000 airline employees at a large airline in South America.
Flash forward to today, and he co-owns Alaska’s largest physical therapy private practice…
And shares that it’s more complex than he would have ever imagined - due primarily to a lack of processes and resources.
In this episode, Alexander discusses the challenges and business gaps he helped identify in the practice and how they’ve been able to scale effectively.
Alexander tells the story of how the practice has expanded and prevented stagnation against all the odds, including reimbursement cuts, increasing local competition, and staffing shortages.
SHOW LINKS
Have a question for Alexander? You can reach him at awielohorski@aptak.com
Check out the book “Execution: The Discipline of Getting Things Done” Available on Amazon.
Exclusive Offer for Podcast Listeners: Schedule a free strategy call with a practice growth expert at Breakthrough to increase profitability and grow your practice.
Sign up at https://getbreakthrough.com/podcastoffer
Chris Gordos, a PT practice owner in Central Pennsylvania, didn’t believe in marketing. His mindset was “If you offer a good service, patients will come.”
Then he lost his biggest referral source.
When that happened, he knew he had to find another way of getting patients in the door.
So he tried direct-to-consumer marketing - and it worked. After being stagnant for about 10 years, his business started to grow.
He soon reached his business goal of doubling patient visits.
In this episode, Chris tells that story and talks about what worked for him. He also talks about the current market challenges including low reimbursements, staffing issues, and mounting student debt.
Have questions for Chris? You can reach him at his office number 610-944-8140 or email at imgphysicaltherapy@gmail.com.
Exclusive Offer for Podcast Listeners: Schedule a risk-free strategy call with a practice growth expert at Breakthrough and get a $50 Amazon gift card. Sign up at https://getbreakthrough.com/podcastoffer
In this episode, I share the best lessons I’ve learned about money from my 3 mentors.
Part of my mindset is to go out and learn from others so I can from their wisdom and experience, and I don’t have to reinvent the wheel.
Through that process, I found 3 very good mentors who I’ve been working with for decades.
For this episode, I asked all of them one simple question: “What’s the single most important lesson you’ve learned about money?”
The answers were surprising and insightful.
I think you’ll really enjoy this episode.
SHOW RESOURCES
Learn more about Profitability Under Pressure, my 13-week masterclass on increasing profits in spite of declining reimbursements.
There’s currently a waitlist. However, if you complete the application and let us know you’re a podcast listener, we’ll do everything we can to squeeze you in to the course (it’s our last course of the year).
Learn more and apply at: getbreakthrough.com/profitcourse
If you've been in practice for awhile, you’ve worked hard to build a practice where you provide high-quality care and have made a positive impact in your community.
More reimbursement cuts threaten this hard work.
In this episode, I talk about what practice owners can do from a high-level management perspective to get their finances under control.
I draw most of the teachings in this episode from the book, “The Essential Drucker,” which provides a comprehensive overview of the works of Peter Drucker, the “Father of Modern Management.”
Tune in to learn:
-The principles of management
-The three areas of management I see practice owners struggle with the most
-The single largest reason for the failure of new ventures
-The objective function of (and importance) of profit
Want to dive deeper and learn specific strategies for increasing profit?
Get a roadmap for increasing profitability and learn from other practice owners and experts in my new 13-week masterclass, Profitability Under Pressure.
The course starts this month and applications close Tuesday, November 14th. There are only a few remaining spots.
Learn more and apply risk-free at getbreakthrough.com/profitcourse
At a time profits are declining for many practice owners, it's important to refresh ourselves on how money works.
The 5 Financial IQs from Robert Kiyosaki are a good starting point for thinking about how to grow wealth and secure a healthy nest egg for you and your family.
In this episode, I walk through the 5 Financial IQs from Robert Kiyosaki and share how I've applied them in my life.
SHOW LINKS
Increase Your Practice Profits in 2024 with my Free Profit Planner and Profitability Training. Access it immediately at https://getbreakthrough.com/profitnow
As of the date of this recording, there are only 61 days left in the year.
Have you started thinking about your annual practice plan? There’s one thing you need to do first before you get started.
Most owners will never take the time to do this, and as a result, miss out on thousands of dollars in profit.
Want to create an annual plan that results in profit? Then you need to create a Profit Plan.
In this special episode, I introduce the Free Profit Planner for forecasting profits. To see the full video and get your copy of the Profit Planner, go to https://getbreakthrough.com/profitnow
You don’t have to settle for pitiful profits.
Practice owners like Verelle, Peg, and Jeff have used my Profit Planner to gain visibility into their finances and forecast profits. In their own words:
“We would’ve been out of business by January…It saved my clinic.” —Verelle, Practice Owner in Ohio
"Big win->I'm getting my finances under control!!!!" —Peg, Practice Owner in Connecticut
“It made me delve into my analytics more than I ever have.” —Jeff, Practice Owner in New York
To get my Profit Planner and watch the complete video showing you how to use it, go to https://getbreakthrough.com/profitnow
P.S. We're just a couple of days away from launching a program exclusively for practice owners looking to increase the profitability of their practice. To be amongst the first to learn the details, sign up at the same link: https://getbreakthrough.com/profitnow
Discover a shockingly simple way to uncover hidden profit leaks in your practice.
This tool helped me gain financial clarity in less than 36 minutes — and I'm giving it away for free.
In this special episode, I introduce the Profit Leak Audit.
I also talk through time management and give you one important exercise you can go through to prioritize your most valuable activities. This exercise can help you gain more time to focus on making your practice more profitable.
To see the full video and get your copy of the Profit Leak Audit, go to https://getbreakthrough.com/profitnow
P.S. We're a few days away from launching a program exclusively for practice owners looking to increase the profitability of their practice. To be amongst the first to learn the details, sign up at the same link: https://getbreakthrough.com/profitnow
Profits are reaching historic lows in private practice.
You probably feel like you’re working harder for less money.
How did it come to this? And more importantly, what should practice owners be doing to survive?
In this special episode, Chad kicks off a brand new Free Training for Practice Owners to Increase Profits.
Tune in to discover the startling truth about shrinking PT profits…and what you can do about it.
This episode is best watched on video and represents only a short clip of the full video.
To watch the complete video and gain first access to the rest of this free training series, go to getbreakthrough.com/profitnow
P.S. Keep your eye out for an extra episode this week. "How to Conduct a Profit Leak Audit in Less than 36 Minutes" airs Saturday, October 28th.
If the proposed 3.34% Medicare Cut goes through, physical therapists in 2024 will get paid the lowest rate in 30 years.
When you account for inflation, we'll effectively get paid half as much as physical therapists in 1994.
To survive another round of Medicare cuts, it's imperative to take proactive steps to increase your profit margin.
In this episode, you'll learn how to conduct a profit leak audit and increase profitability.
Discover how to pinpoint where you’re losing money and 4 levers to increase profit. Plus, hear real stories about other practice owners who have successfully increased profit.
Interested in the 13-week masterclass, Profitability Under Pressure? Get in before the Early Bird Deadline in early November. Apply here: https://bit.ly/46Coupc
Unfortunately, PT school still doesn’t teach us about money. A better understanding of money and finances could really come in handy right now(!) when the majority of private practice owners are experiencing shrinking profit margins.
In this episode, Chad gives an introduction into what he’s learned about making money, including:
- The Wealth Formula for What You Should be Worth
- The Happiness Secret
- The Money Problem
- Assets vs Liabilities
- Prodigious Accumulators of Wealth (PAWs) vs Under Accumulators of Wealth (UAWs)
Three books influenced Chad’s thinking on this topic: The Millionaire Next Door by Thomas J. Stanley, Increase Your Financial IQ by Robert Kiyosaki, and The Richest Man in Babylon by George Samuel Clason.
In a future episode, Chad will share the 5 Financial IQs outlined by Robert Kiyosaki.
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The private practice physical therapy industry is in turmoil, facing an unprecedented profit crisis. Declining reimbursements, surging business costs fueled by inflation, and shrinking margins are sending shockwaves through the profession.
While the profit crisis in private practice PT is undeniably daunting, it is not insurmountable. By implementing strategic changes, private practice owners can emerge from this financial storm stronger than ever.
We’re here to help.
Soon, Breakthrough will launch a new program, Profitability Under Pressure: A 13-week masterclass to help owners take control of their profitability.
The class includes 13 weekly modules and live calls with industry experts and other practice owners.
To find out if you’re eligible, apply to the program here: https://bit.ly/48KOb8B
This application is risk-free and does not include any sort of obligation to move forward.
Don’t wait. Each cohort is limited and the class fills up fast. The Early Bird deadline to sign up is October 25th.
Ensure increased profitability in 2024. Apply Today: https://bit.ly/48KOb8B
Reimbursement rates have dropped lower than they were in 1994. Accounting for inflation, they're half as much today as they were then.
Practice owners must find ways to increase revenue. One of the most effective ways you can do that is by adding cash-based services.
In this episode, Chad talks with Mark Callanen, Director of Education at Enovis™, the parent company of Chattanooga® and LightForce® Lasers.
They discuss the most common barriers to implementing cash-based services and ways to overcome them. They share strategies to attract cash-pay patients and to train and incentivize your staff to sell cash services.
Chad and Mark also share the details of a new program for practice owners to increase revenue from cash-based services.
SHOW LINKS
Interested in increasing revenue from cash-based services? Learn more and schedule your discovery call: https://bit.ly/3rJy0aP
In this episode, Chad talks with Steven Coen, the CEO of Sara Health.
Founded in 2018, SaRA Health has been at the forefront of remote therapeutic monitoring long before it was covered by insurance and became popular.
Chad and Steven discuss the declining reimbursements in physical therapy and how RTM can increase revenue for providers.
Sara Health's daily text messages to patients based on their treatment plan have been effective, with a 90% patient response rate.
Steven discusses the outcome study they conducted in Rochester, Minnesota, which showed better outcomes and lower total cost of care for patients who received consistent, automated text communication.
In this thought-provoking conversation, Steven Coen provides valuable insights into the future of remote therapeutic monitoring, the challenges faced by clinicians, and his vision for a better healthcare system.
SHOW LINKS
Sara Health: https://sarahealth.io/
Sara Health ROI Calculator: https://www.sarahealth.com/pricing
Contact Steven: steven@sarahealth.com
Follow Steven on LinkedIn: https://www.linkedin.com/in/stevenmcoen/
If you're considering selling your practice one day, whether in the next 5, 10, or 15 years — Now is the time to start planning for that future.
The earlier you can take action to increase the value of your practice, the better.
In this episode, Chad shares how he built his $16.5 million practice (since the time of this recording, the valuation has increased to $20.8 million).
Learn Chad's planning process for growing and selling his practice. Discover the magic formula for calculating the value of your practice. And hear one practice owner's story of successfully doubling practice value within a year and retiring to their dream beach home.
SHOW LINKS
Profitability Under Pressure, Chad's 13-Week Masterclass: https://bit.ly/3Ob8XG6
Winter is just around the corner. And that means it’s time to start planning Q4 marketing campaigns to prevent the traditional slow season.
Maintaining steady patient volume throughout the year, and avoiding a seasonal slowdown, is more important than ever.
The profitability of your practice could be at risk. A recent report showed that inflation sped up in August, and the Consumer Price Index rose another 3.7 percent this year. Meanwhile, CMS has announced more Medicare Cuts as part of the 2024 Physician Fee Schedule Proposed Rule.
These challenges are likely to further squeeze profit margins, which are already dangerously slim across our industry.
To preserve your profitability, it’s imperative to do 2 things: 1) fill schedules and 2) fill space.
In this episode, Chad goes over a foundational marketing concept that you can use to develop your Q4 marketing campaigns and keep your team operating at capacity throughout the winter months.
Want to discover 10+ more ways to increase profitability? Find out about Profitability Under Pressure, Chad Madden's 13-Week Masterclass for practice owners: https://bit.ly/3Ob8XG6
Nick Patel, the National Director of Clinical Services for USPH and Executive Director of APTQI, sheds light on the looming 2024 Medicare Cuts that have been proposed.
In this episode, Nick shares the basics of the recent proposal, including more cuts to the conversion factor.
Chad and Nick discuss the potential impacts — what more cuts mean for your practice and for patients.
They also highlight the importance of advocacy and provide valuable information on how you can make your voice heard. With the potential impact on practice viability and patient care, it's crucial to understand the implications of these cuts.
There are only a couple of days left to comment on the Proposed Rule. The deadline to submit comments is Monday, September 11th. Find more details on submitting comments in the show links below.
SHOW LINKS
APTQI Take Action Page (How to Submit Comments to CMS): https://www.aptqi.com/take-action/
APTQI Website: www.aptqi.com
Follow APTQI on X (Formerly known as Twitter): @allianceptqi
Learn more about Profitability Under Pressure, Chad Madden's 13-Week Masterclass to help you survive Medicare Cuts: https://bit.ly/3Ob8XG6
The Centers for Medicaid and Medicare Services (CMS) issued the 2024 Physician Fee Schedule (PFS) proposed rule on July 13, 2023. It includes a 3.34% cut to the conversion factor — yet another cut to physical therapy reimbursements. The current conversion factor is already lower than in 1994, when the U.S. dollar held 52% more value (before decades of inflation).
CMS is accepting public comments on proposed policy changes until September 11, 2023.
In this episode, Chad speaks with Mary Daulong, President and CEO of BCMS, to get a better understanding of what’s in the 2024 Physician Fee Schedule Proposed Rule and what practice owners can do to maintain profitability in a challenging environment.
Tune in for expert insights into the proposed policy changes.
Discover how and where to submit comments about the Proposed Rule.
Plus, get practical steps you can take to navigate Medicare Cuts.
SHOW LINKS
Pro Forma Tool: https://docs.google.com/spreadsheets/d/1Jhc6XvxAjpeRppJarAjQJg2xQm1VaRc_b9RRP7Bemao/edit?usp=sharing
Learn more about BCMS: https://bcmscomp.com/
Learn more about Chad's 13-Week Masterclass, Profitability Under Pressure: https://bit.ly/3Ob8XG6
APTA Comment Submission Tool: https://forms.office.com/pages/responsepage.aspx?id=-5nntbXE30GOAXjm3Qtnr20gDj1nRa9KiEyVWiRXCKlUMDE0RllYVUU4RElMVDc2SUhRVk1IT1A3RS4u
Submit comments here: https://regulations.gov/
Patient Action Center: https://www.apta.org/advocacy/take-action/patient-action-center
Regulatory Action Center: https://www.apta.org/advocacy/take-action/regulatory
For more information on these and other legislation, go to:
Your Voice Matters: https://www.apta.org/advocacy/take-action
Policy Principles for Outpatient Therapy Reform: https://www.apta.org/siteassets/advocacy/2023/policy_principles_therapy_reform_under_mpfs_june2023.pdf
Supervision Regulations by State: https://www.fsbpt.org/Portals/0/documents/free-resources/JLRG_SupervisionRequirements_201006.pdf
One of the most common things we hear from practice owners is challenges around retaining staff.
And it's no surprise. After all, 4 Million Americans quit their jobs in 2021. And 3.6% more healthcare workers walked away in 2020 than in the previous year.
On top of the labor shortage, the industry as a whole is experiencing declining reimbursements and rising costs — making it more difficult to offer competitive salaries. As a result, many owners are losing staff to HOPTs or POPTs practices.
Practice owners who change nothing will continue to struggle...and may eventually be forced to close. Those who take a proactive approach to improving their essential business systems, including finance, personnel, and marketing, have an opportunity to not only survive — but to grow, expand, and leave a lasting impact.
In this episode, Chad does a deep dive into the 10 processes that you need to build out to develop and retain a great team.
Listen in to learn how to develop employee scorecards, source and screen candidates, engage and incentivize employees, and retain staff.
Whether you're currently experiencing staffing issues or want to be proactive in building a strong team, this episode is for you.
Chad shares practical advice and valuable insights that can make a significant difference in your practice.
Like what you hear? Join us at Breakthrough Live, a 2-day event focused on Hiring and Motivating a Team of A-Players. The event takes place October 5-7 in Denver. Time is running out to get a 50% discount on your ticket. Go here to learn more and register: https://bit.ly/458cw5H
As the Founder and CEO of Include Health, Ryan Eder is committed to fusing design and technology to make physical therapy more accessible.
He’s been building the design and technology for Include Health since 2006.
In this episode, Ryan shares how technology can enhance the connection between the clinician and their patients in between visits and improve patient outcomes. And how it can be done as efficiently as possible so as not to interfere with the clinician’s workflow.
He discusses Remote Therapeutic Monitoring (RTM), applications for AI in physical therapy, and how technology can be leveraged to reduce some of the documentation burden.
In the end, Ryan encourages the industry to think of technology as a friend, not an enemy. Tune in to hear from Ryan on how technology can supercharge you.
To learn more about Include Health, visit www.includehealth.com
Interested in attending Breakthrough Live? TODAY August 18th is the Extended Free Ticket Deadline. Learn more and register here: https://bit.ly/458cw5H
Planning to sell your practice one day?
Whether you want to sell in the next 2, 5, 10, or even 20 years, it’s important to start planning and taking action now to increase your practice value.
In this episode, I walk through how to calculate EBITDA and the value of your practice.
I share the 3 key determinants of practice value.
Listen in to discover the steps you need to take in your practice to increase practice value.
And learn how the market has changed for practices looking to exit soon.
SHOW LINKS
Watch the version of the recording with slides here: https://info.getbreakthrough.com/master-the-numbers-replay-wbn-typage
Pro Forma Template mentioned in the episode: https://docs.google.com/spreadsheets/d/1Jhc6XvxAjpeRppJarAjQJg2xQm1VaRc_b9RRP7Bemao/edit?usp=sharing
To get your own editable version of this template, click the link above then go to ‘File’ and ‘Make a Copy.’
Learn more about Breakthrough Live: https://bit.ly/458cw5H
By popular demand, the early bird deadline to get a FREE TICKET has been extended! Register by August 18th to attend for free.
This episode is a recording from the recent Breakthrough Patient Demand Summit on increasing profit margins. Over 200 physical therapy practice owners were in attendance.
Tyson Wigfall, Head of Marketing at Breakthrough, leads this session.
Tyson is a true marketing expert.
With well over a decade of marketing experience, Tyson works directly with physical therapists to drive marketing ROI and build patient demand.
In this episode, you’ll discover the 3 most impactful marketing activities to prioritize for revenue growth.
You’ll get a refresher on the 5 stages of awareness, one of the most foundational marketing concepts that you need to know as a PT practice owner.
Gain an understanding of demand creation and patient demand.
Discover how to run effective email campaigns to your past patients, how to attract brand new patients, and how to create a marketing calendar.
SHOW LINKS
To claim your custom strategy call with a Breakthrough Program Director, copy and paste this link in your browser: https://bit.ly/44TDCxA
Interested in attending Breakthrough Live in October? You’ll learn how to Hire and Motivate Your All-Star Team. Get more info here: https://bit.ly/458cw5H
With declining reimbursements and shrinking profit margins, it's important to look at your billing and compliance processes.
In this episode, Mary Daulong, President and CEO of BCMS, shares the most common mistakes that cause practices to lose money.
You'll discover 3 important compliance strategies to prevent financial losses and increase profits.💲📈
Tune in to discover revenue-boosting compliance secrets from the Queen of Compliance herself. 👑
SHOW LINKS
Learn more about BCMS: https://bcmscomp.com/
Join fellow practice owners in Denver at Breakthrough Live. The deadline for free tickets is Monday, July 31. Learn more and register here: https://bit.ly/458cw5H
Jason Waz is a physical therapist, private practice owner, and Founder of NeuPTtech.
In this episode, Jason shares his journey to financial freedom as a practice owner.
He talks about the challenges associated with being a business owner when you have a clinical background, and how he overcame these challenges to scale his practice.
One key that led to Jason's success as a practice owner was discovering the Nuebie by Neufit, a device that added signficant cash revenue to his practice.
Jason talks about how the Neubie works and what lessons he learned about implementing a cash service like the Neubie in your practice.
Tune in to discover Jason's path to financial freedom. Learn strategies to support financial stability in your practice and in your life.
SHOW LINKS
Resource on Section 179 Tax Incentive: https://neupttech.com/blog/section-179-tax-incentive-helps-practice-owners-save-money
The NeuPTtech Blog: https://neupttech.com/blog
Contact Jason at jason@neupttech.com
Profitability Under Pressure 13-Week Masterclass: https://bit.ly/3Ob8XG6
Are you a private practice owner struggling to maintain profitability in today's challenging healthcare landscape? In this no-BS episode, Chad shares an essential checklist designed to increase your practice's profitability in 2023 and beyond.
Declining reimbursements, rising business costs, and hiring difficulties are pushing practice owners to the brink. Chad reveals a systematic, scientific approach to turn the tide in your favor.
Unveiling the Profitability Checklist, Chad walks you through 7 game-changing strategies to ensure your practice thrives:
- Fill your schedules to unlock hidden revenue potential without increasing expenses.
- Optimize space utilization by unleashing the true capacity of your practice through strategic hiring.
- Build a waitlist that creates high demand for your services, giving you options for future growth and success.
- Diversify your revenue streams by adding lucrative cash pay services, reducing reliance on insurance companies.
- Attract more of your best-paying patients and prioritize your best payers.
- Break free from your lowest payers.
- Unlock hidden profit potential by renegotiating rates with insurance companies.
- Bonus: Supercharge your efficiency by implementing smart scheduling and billing strategies, leaving no money on the table.
Tune in to this eye-opening episode and unlock the secrets to maximizing profits.
SHOW NOTES
Get your copy of the Ultimate 2023 Profitability Checklist: https://bit.ly/3Ob8HXE
Are you ready to transform your practice's financial future? How would you like to secure your practice's success in the ever-changing landscape of private practice physical therapy? Join Profitability Under Pressure: A 13-week masterclass designed to help you fast-track increased profitability. Learn more: https://bit.ly/3Ob8XG6
Chad Madden talks with Kelly Brown about how Prediction Health is harnessing AI to make compliance and documentation easier and more efficient for physical therapists.
They talk about how challenging documentation and compliance can be for most therapists. This confusion can result in inefficient processes, compliance risk, and missed opportunities to bill for applicable units.
Kelly shared ways that AI is making documentation easier, reducing compliance risk, and even identifying revenue opportunities.
Tune in to this episode to learn:
-How AI can be harnessed to improve PT documentation -A way you can uncover whether your therapists are billing the appropriate number of units -Strategies to make billing and compliance easier and more efficient
To learn more, visit predictionhealth.com or reach out to Kelly directly by emailing kellybrown@predictionhealth.com.
Interested in learning more about the Profitability Under Pressure 13-week masterclass? Our first cohort starts next week, so now is the time to act. Copy and paste this link into your browser to learn more: https://bit.ly/42Uy3gz
Since 2016, physical therapy reimbursement rates have declined by more than 10 percent.
Yet Tony's practice in Gainesville, Florida has almost tripled revenue in that amount of time.
How'd they do it? One key to success has been Tony's ability to successfully renegotiate insurance contracts.
Through negotiations, Tony has secured an average 15% increase over the last couple of years. In fact, his largest payer gave him a 10% increase each year for the last 3 years.
In this episode, Tony shares his exact process and recommendations for other owners interested in renegotiating reimbursements.
SHOW LINKS:
Read about Tony's story and discover the 9 steps for renegotiating your rates: getbreakthrough.com/negotiating-physical-therapy-reimbursement-rates/
Profitability Under Pressure 13-Week Masterclass: https://bit.ly/42Uy3gz
Feeling the pressure of declining PT reimbursements and rising costs?
Considering adding cash-based services to increase profitability and improve patient outcomes?
In this special episode, you’ll hear from a panel of practice owners who added cash-based services and successfully improved patient outcomes while increasing revenue in their practice.
You'll discover what cash-based services are working today and learn best practices for rolling out a cash-based service in your clinic.
Guest speakers include practice owners who have implemented therapeutic lasers, electrical stimulation devices, and 3D running technology.
Jason Waz, Practice Owner of Competitive Edge Performance and Founder of NeuPTtech, grew cash revenue to $50,000/month without adding more square footage — and increased revenue by $15 a visit in the first year after adding a cash-based service.
Maggie Hammerschmidt, Practice Owner of Team Rehabilitation-Lincoln Park, was able to monetize her passion for running and help elevate others who share that passion.
Tom Loyd, Practice Owner of Bryn Mawr Sports Rehab and Physical Therapy, was able to add cash-based revenue without a lot of extra effort.
Mark Callanen, Director of Marketing and Clinical Education Recovery Sciences at Enovis reveals how cash-based products can improve patient outcomes while increasing practice revenue.
To learn more about the technologies mentioned in this episode, check out the links below.
Enovis™ Recovery Sciences: https://www.djoglobal.com/recovery
Neufit: https://www.neu.fit/
RunDNA: https://rundna.com/
Lastly, if you’re a practice owner experiencing shrinking profit margins from declining reimbursements...and if you are finally ready to take control of your practice profitability...you could be a great fit for Breakthrough’s new program, Profitability Under Pressure.
Profitability Under Pressure is a 13-week masterclass where you’ll learn how to create a custom plan for improving your profitability, drop your lowest payer, renegotiate insurance contracts, add cash-based services, and systematically attract better-paying patients.
To learn more and apply, copy and paste this link into your browser: https://bit.ly/42Uy3gz
Jarid Adams is Co-Founder of Theracentric, a Remote Therapeutic Monitoring tool that can help practices increase revenue by more than $100 per patient.
With declining reimbursements, we have to look at new ways to increase revenue per patient.
Remote Therapeutic Monitoring is one avenue you can explore to help increase insurance-based revenue, while simultaneously improving patient outcomes.
In this episode, Jarid shares advancements in RTM, how to get your team onboard to buy in, and what a hybrid treatment model can look like.
To learn more about Theracentric, visit www.theracentric.com or find them on Instagram @theracentric
If you’re looking to get your profit margins back on track and gain financial stability in your practice, you could be a great fit for Breakthrough’s new program:
Profitability Under Pressure. It's a 13-week masterclass for practice owners, where you'll learn...
-How to perform a financial analysis of your practice and create a custom plan for improving profits
-How to drop your lowest payer and renegotiate insurance contracts
-How to implement a cash service to improve profits
-How to systematically attract better paying patients
-How to maximize utilization of space and personnel
To learn more and apply, visit https://bit.ly/3N1JA7M
Are you a practice owner who’s battling against declining reimbursements, upward pressure on increased costs of operating your practice, and shrinking profit margins?
If any of that resonates, then you won’t want to miss this episode.
Chad Madden and Carl Mattiola team up to disclose the 3 keys to increasing profit margins despite declining reimbursements.
You’ll also learn about a new course Breakthrough is offering to help owners deal with these issues and implement solutions to become more profitable.
If you’d like to learn more about this course and ask Chad questions about it live, you can sign up for a live webinar happening next week on this exact topic. There are two dates you can join (pick the one that works best for you): Tuesday, June 13 or Thursday, June 15.
Sign up for one of the live webinars here: https://bit.ly/3J341jA
Ready to get started and want to Apply for Profitability Under Pressure Now? Visit https://bit.ly/3N1JA7M
Chad sits down with Bob Kowalick, PT and CEO of Revenue Cycle Solutions.Bob shares ways to increase profitability by gaining efficiencies in your billing processes.They talk through strategies such as: -Optimizing your payer mix-Using data to improve how fast your practice gets paid-Improving efficiencies in your billing departmentSHOW LINKS:Bob's white paper: Do you have a black hole feeding off your practice? https://drive.google.com/file/d/1kQucoCt-yY8lgSWRtmSf1CeINvIJIQix/view?usp=sharing Bob's contact info: robert@certifiedrsllc.com.Free growth consultation with Breakthrough: getbreakthrough.com/podcastoffer
In this episode, Chad shares a personal story about his 15-year-old son's success in the music industry and extracts valuable marketing lessons that can be applied to private practice. He emphasizes the importance of hard work, delayed gratification, and one-to-one communication in achieving success.Chad discusses how most people overlook the work that goes into success and highlights the need to focus on the daily grind and building strong relationships. He also emphasizes the value of working through failure and adopting a strategy of firing bullets before cannonballs. Additionally, Chad explores the concept of finding success by paying attention to trends, building networks, and doing personal follow-ups. The episode provides valuable insights into the importance of hard work, perseverance, and effective communication in achieving success in today’s world of private practice.How would you like to get a free strategy call where you can learn how to put these marketing principles into action? In this call, you’ll meet with one of Breakthrough’s Program Directors to learn ways your practice can improve profit margins, create demand for your services, and attract better paying patients. Copy and paste this link in your browser to sign up for a Free Strategy Call with Breakthrough: getbreakthrough.com/podcastoffer
Chad sits down with Steven Liska from Limber to discuss the innovative world of Remote Therapeutic Monitoring (RTM). They delve into the importance of RTM codes and their impact on reimbursements and patient outcomes. They also touch on the challenges of relying on insurance companies for reimbursement and the future trend of hybrid patient support models. Tune in to learn more about RTM's potential to improve patient outcomes, increase practice revenue, and navigate the evolving landscape of value-based care.To learn more about Limber, visit limberhealth.com/breakthroughLimber is partnering with Breakthrough to deliver insider secrets on improving your margins and overcoming low reimbursements at the Patient Demand Summit. It’s a free online event on Thursday, May 25th. It’s exclusively for growth-minded practice owners who are ready to take control of their profit margins. Click the link to register: https://bit.ly/422bx5i
One of the PTs on staff at Madden PT recently asked, “Why don’t we lead with manual therapy in our advertising?”Manual therapy is one of the primary services offered at the clinic, and the full team is certified in it. But it’s not highlighted in the marketing.In this episode, Chad shares why they don’t lead with any treatment types in their marketing. He talks through how to think through it from a patient’s perspective, referral source’s perspective, and insurance company’s perspective. As a valued podcast listener, you're invited to the Patient Demand Summit: A free, online event on May 25th where you'll get insider secrets to improve your margins and overcome declining reimbursements. Get your free ticket here: https://bit.ly/422bx5i
Private practice PTs are getting hammered with declining reimbursements and inflation. We’ve talked about how you can combat these trends and increase revenue… In this episode, we dive into one of the key things you can do to attract your ideal patients and increase revenue per patient. When you’re struggling to keep your doors open, there’s nothing more frustrating or damaging to your bottom line than non-compliant patients. So how can you fill your schedules with compliant patients who value PT? Tune into this Q&A with Chad and other practice owners to learn: * A process for zeroing in on your ideal patients * How to avoid attracting non-compliant patients * Strategies for attracting your ideal clients through marketing Free resources mentioned in this episode include:The Plan of Care Template: https://info.getbreakthrough.com/plan-of-care-lmA Strategy Call with Breakthrough: https://getbreakthrough.com/demo/ How would you like to discover the top insider secrets for improving margins and overcoming low reimbursements? This month, Breakthrough is hosting a 1-day-only free, online event to help you get back to running a profitable practice. Get your free ticket to the Patient Demand Summit here: https://bit.ly/422bx5i
Jeff Langmaid returns to the Grow Your Practice podcast and breaks down top business strategies to improve profit margins. One of the biggest takeaways is the importance of your past patient list…and how you could be standing on a gold mine without even realizing it. Tune in to learn:-How you can tap into the full potential of your past patient list-Why you need to stop advertising discounts-How to zero in on your ideal patientsIf you’d like to learn more from Jeff, visit thesmartchiropractor.com. ______________What if there were 3 simple things you could do to guarantee 20% more revenue in your practice in a year? What would that knowledge be worth to you? If you’re running a $1 million practice, it could be worth up to $200,000! And we’re giving it away for free. Attend the online Patient Demand Summit to discover proven strategies to adapt to low reimbursements and 2X your profit margins within a year. To learn more, click this link: https://bit.ly/422bx5i
Ryan Payne, Wealth Advisor, on Systematic Wealth Building for Healthcare Entrepreneurs, Common Pitfalls in Financial Planning and Achieving Financial Independence.
Matthew Vanderkooi is a practice owner and the co-founder of SolveGlobal — a group that helps organizations connect employees to conservative care solutions. Matthew discusses trends and opportunities in private practice PT and shares how to set up a direct-to-employers program. Want to learn more about SolveGlobal or connect with Matthew? Visit solveglobal.com or contact him directly at mattv@solveglobal.com.How would you like a free strategy call with a practice growth expert at Breakthrough? Learn more at
In this live Q&A with practice owners, Chad talks through how he’s thinking through making up revenue from low reimbursements. He shares strategies like:-What cash pay services are working today-How to think through increasing revenue per patient-The importance of reactivating past patientsHe also answers questions from the live audience, such as:-How are people managing high demands for salaries without reimbursements changing?-What do you do if you have a slow office and seems nothing is working for you?-What are some effective and consistent marketing strategiesTo learn more, visit: https://info.getbreakthrough.com/may2023For a very limited time (until April 3rd), you can get 50% off the ticket price. Use code LIVE2023 for 50% off until midnight on April 3rd.
Doug Adams, CEO of RunDNA discusses how 3D technology can elevate the running community and what research says. Tune in to learn about this cash-based revenue stream that can help patients in the running community.
Dr. Jason Sonners is the Founder of HBOT USA, an organization that is paving the way for hyperbaric oxygen therapy to become a well-understood and easily accessible tool for patients and providers. He is also the author of Wellness to the Core: Be Fit, Be Nourished, Be Balanced Beyond the Limitations of Traditional Medicine and Oxygen Under Pressure: Using Hyperbaric Oxygen to Restore Health, Reduce Inflammation, Reverse Aging and Revolutionize Health Care In this episode, Chad shares his own personal experience using hyperbaric oxygen therapy. Dr. Jason Sonners explains what it is and how to implement it into your practice as a cash-based service. He also shares the latest research on the medical benefits and contraindications.Interested in learning more? Check out these resources:HBOT USA: www.thehbotcourse.comFollow HBOT USA on YouTube: youtube.com/@HBOTUSAFollow HBOT USA on Instagram: @hbotusaYou can find Dr. Sonners' books on Amazon. How would you like to join Chad and dozens of other like-minded practice owners in person at Breakthrough Live? Register at: https://info.getbreakthrough.com/may2023Use code LIVE2023 to get 50% off your ticket to Breakthrough Live.
In this special episode, Chad Madden invites you to join him and dozens of other practice owners at Madden PT Headquarters for Breakthrough LIVE!You'll learn:-How to train your front desk to handle objections and book more plans of care-How to have difficult financial conversations with patients-How to run workshops and turn 100% of attendees into patients-How to package and sell cash services to your existing patients and attract new onesAnd much, much more. You can learn more and register at this link: https://bit.ly/3YBqTvt For a limited time, use code LIVE2023 for 50% off your ticket.
In this recorded webinar, Chad Madden co-presents with Tyson Wigfall, Head of Marketing at Breakthrough. They discuss the most common mistakes they’ve come across in their years of working with hundreds of private practice owners. Whether you’re hiring new clinicians, planning to open a new practice, or looking to hit your revenue goals, this episode is for you. Tune in to learn the do’s and don’ts of scaling your practice. ------How would you like to see what a Patient Demand System could look like in your practice?Request a free growth consultation at getbreakthrough.com/podcastoffer
Dr. Miles Bodzin is a chiropractor and CEO of Cash Practice Systems. In this episode, Miles discusses:-His experience as an early pioneer of health and wellness-The importance of patient retention-A formula for retaining patients, called the 4 F's of RetentionFor more from Dr. Miles Bodzin and the Cash Practice, check out these links:cashpractice.comthecallingmovie.comloyalpatientjourney.com------------------------------Are you interested in joining Chad for the next Q&A Live? In March's call, we're discussing ways to make up lost revenue from low reimbursements. To sign up, visit: info.getbreakthrough.com/grow-practice-qa-wbn
Your past patient list is one of your most valuable practice assets. In this episode, Chad talks with a live audience of practice owners about proven methods for increasing revenue by getting past patients back into the clinic.He answers questions like these from the audience:What email platform do you use to be HIPAA compliant for sending newsletters and offerings?Would a weekly email campaign be overbearing to recipients and lead to unsubscribes?Do you have any advice for things you wished you would have done prior to moving your clinic location? This episode is a must for anyone looking to drive more visits from past patients. How would you like to join the next Grow Your Practice Live Audience Q&A? The conversation takes place on the first Tuesday of every month. The topic we're focusing on in March is how to make up lost revenue from low reimbursements. To join us, register here: https://info.getbreakthrough.com/grow-practice-qa-wbn
Chad talks with Host of the PT Pintcast Podcast, Jimmy McKay. Jimmy shares: -How he got started in podcasting-7 questions for good communication-His philosophy on communicating the value of physical therapyWant to hear more from Jimmy? Check out the PT Pintcast at www.ptpintcast.com or listen in to his favorite episode ever: https://www.ptpintcast.com/2016/03/19/ep-61/amp/ -------------Are you looking to grow your practice? Click here to request a free consultation with a Breakthrough growth expert: getbreakthrough.com/podcastoffer
Today’s market conditions have created downward pressure on revenue, upward pressure on costs, and shrinking margins for many private practices. A lot of practice owners I’ve talked to recently are worried about the future of their practice. So what do you do in this situation?We need to figure out how to make up for lost revenue in our clinics, and for physical therapists, we need to make up for the recent 4% Medicare Reimbursement Cut. In this episode, I talk through some ideas to help you think through this, get your mindset right, and make meaningful changes that lead to long-term success.I share my own story about what happened to me when my practice took a loss, and how my decisions during that time meant the difference between success and failure.-------Interested in joining my free monthly Q&A series?You'll get to discuss the biggest challenges you're experiencing in your practice and workshop them with other practice owners.To sign up, visit: https://info.getbreakthrough.com/grow-practice-qa-wbn
Dr. Drew Stevens consults with struggling healthcare practices to help them become profitable. We discuss leadership, strategic exits, financial planning, and the 3 Ps: People, Products and Processes.-------Interested in joining my free monthly Q&A series? You'll get to discuss the biggest challenges you're experiencing in your practice and workshop them together with other practice owners. To sign up, visit: https://info.getbreakthrough.com/grow-practice-qa-wbn
When it comes to marketing, most practice owners fall into one of two categories: 1) You wish you could do more marketing but feel time-starved and not sure where to begin or 2) You do some marketing, but want to get more consistent — if only you had the time. No matter which group you fall into, time is a major obstacle. Yet marketing is vital to your success. In this episode, Chad shows you how to build a marketing calendar and develop repeatable campaign strategies. Over the last 5 years, Chad 4X’ed the value of his practice with the strategies discussed in this episode.
Chad Madden. talks with Paul Welk, Legal Expert and Licensed Physical Therapist.Paul has helped many practices implement growth strategies through acquisition and establishment of denovo clinics. He's also helped many practice owners through selling. Today, Paul shares 2023 trends in private practice. Specifically, he goes over the current market conditions, mergers and acquisitions, and strategies for making up lost revenue from declining reimbursements and inflation.If you'd like to contact Paul, you can reach him at his office line or email.Office: 412-594-5536Email: pwelk@tuckerlaw.comInterested in a free growth consultation with Breakthrough? Visit getbreakthrough.com/podcastoffer.
Chad talks with practice owners about strategies and solutions for weathering the financial challenges we're facing today. Listen in to hear the discussion around questions like:How do you hedge against declining reimbursements?Inflation and staffing challenges are driving up costs. How can we maintain profitability?What are strategies for filling schedules and filling space?How are practice owners addressing staffing challenges?What is your experience with negotiating insurance contracts?What are the top 3 forces that will influence practices in the coming year?--------------------How would you like to see the system Chad uses for filling schedules and filling space, to combat declining reimbursements and rising costs? Learn more at getbreakthrough.com/podcastoffer
John Logar is a speaker, trainer, and consultant in internet marketing. He is a long-time friend of mine and has supported Breakthrough since the early days.In this episode, John takes over with a recorded presentation on the greatest opportunity for physical therapy in 2023 and beyond. Enjoy this special episode! To see the slides in this presentation, visit https://info.getbreakthrough.com/virtual-summit-replay?Previous episode with John, '3 Ways to Grow Topline Revenue' Listen here: https://podcasts.apple.com/us/podcast/3-ways-to-grow-top-line-revenue-with-john-logar/id1152586505?i=1000547187793
Ever sent out an email blast to your patient list and received a bunch of responses you then have to reply to?This is EXACTLY what you want to happen when you send out an email. The whole goal of email — if you’re using it correctly — is to drive patient visits, reactivations, and referrals.In last week’s episode, Chad talked about how to use email to drive consistent patient visits. You can access that episode here: https://podcasts.apple.com/us/podcast/the-single-best-way-to-capture-more-visits-from-past/id1152586505?i=1000590418612In today’s episode, he talks about handling email campaign responses. Armed with this information, you’ll be able to use email to help your practice turn new patients or interested responders into loyal, returning paying patients. The main types of email campaigns Chad discusses in this episode are:1. New Patient Sequence2. Workshop RegistrantsBut this episode is packed full of helpful information on responding to email campaigns no matter what type of email you're sending. Interested in joining the conversation LIVE? Register for the upcoming monthly Q&A episode, where you get your questions answered live by Chad and other practice owners. Sign up here: https://bit.ly/3vdnB5u
I get asked a lot about what the most effective marketing strategy is, or where to start if you're just getting started with marketing.My answer is always to start with your past patient list. Using email (correctly) to engage your patient list is the single most effective and affordable way to drive consistent patient visits. Whether you rarely email your patient list or you're an emailing master, this episode will offer helpful tips for improving your email marketing strategy to capture more visits from past patients. This episode is a recorded webinar. To watch the version of the recording that includes the webinar slides, visit: https://bit.ly/3htmDPl
In this recorded training with practice owners, Chad trains a live audience on his methodology for annual practice planning. He shares how his team conducts financial planning for their 7 clinic locations. Practice owners on the call weigh in and ask questions, including:What categories of expenses do you factor into your financial plan?What costs do you cut first when margins get slim? How do you determine your growth goals? What percentage of revenue do you budget for marketing?Which marketing channels perform best for outpatient PT?This episode is packed full of useful material for your 2023 planning process. To take advantage of Breakthrough's exclusive offer for podcast listeners, visit getbreakthrough.com/podcastoffer
Brad Saunders, Practice Manager at Carolina Physical Therapy and Sports Medicine, shares why his practice decided to roll out Remote Therapeutic Monitoring (RTM) and how it's going. He talks through lessons learned and steps to take if you choose to roll out RTM in your practice.Want to join the next conversation LIVE? Attend the next Grow Your Practice Live on Tuesday, December 6 at 1pm Eastern. Come prepared to ask your most pressing questions about your practice and share your insights with others. Sign up here: getbreakthrough.com/join-live
Chad talks about the big movement Breakthrough is leading, along with physical therapists across the country, to fix the broken healthcare system.
What is the Physical Therapists' Pledge? Why are hundreds of PTs signing it? What's the desired outcome?
Chad answers all these questions in the podcast.
To learn more and take the Physical Therapists' Pledge, visit PatientDemand.com.
Interested in joining the next podcast LIVE and participating in the conversation? Your next opportunity is coming up on Tuesday, December 6th. Register now at getbreakthrough.com/join-live
Carl Mattiola, the OTHER CoFounder of Breakthrough, takes over the podcast to talk about the opportunity with TikTok.
This episode is a recorded session from Breakthrough's recent Virtual Summit.
Carl answers questions like:
“Are patients on TikTok?”
“Is TikTok overhyped?”
“What is the fastest growing demographic on TikTok?
“What kind of content is working on the platform?”
To view the recording with slides, visit https://info.getbreakthrough.com/virtual-summit-replay and scroll to the ‘TikTok’ session.
In this live session, we tackled the question of how to avoid a decline in visits during your slow season.
I share how I worked with my team to eliminate our slow season entirely and turn it into our busiest time.
We also discussed questions from the Breakthrough Inside Circle group on topics such as hiring and personnel, benefits verification, and more.
Want more tips on how to grow despite the holidays, inflation, and declining reimbursements...?
To schedule a free consultation and learn how you can boost Patient Demand in your community, visit getbreakthrough.com/podcastoffer
Chad recently conducted in-depth research on the state of healthcare in the U.S. In this episode, he shares his findings and discusses what it means for conservative care.
To view the recorded version with slides, visit https://info.getbreakthrough.com/virtual-summit-replay.
Want to join the next conversation LIVE? Attend the next Grow Your Practice Live, where you can ask Chad anything. Sign up here: getbreakthrough.com/join-live
The 5 Stages of Awareness, defined by Eugene Schwartz, help owners generate consistent demand for their services.
Most PTs today only capture demand from people who already know them. While this group makes up the lowest-hanging fruit, it excludes many potential patients: Those who could benefit from PT but don’t know it.
Practices looking to generate consistent patient visits can achieve greater success by marketing across all five stages of awareness.
Chad recently came back from Breakthrough Live, an event where dozens of practice owners get together to work through and solve the biggest challenges in the practice.
Chad shares his 5 biggest takeaways from the event, including how practice owners are approaching growth in the current economic climate, the opportunity with TikTok, and strategies to support hiring.
The next Breakthrough Live event takes place in February. If you’re interested in attending, sign up here to join the waitlist: https://info.getbreakthrough.com/waitlist.
This is for you if you are a practice owner who wants to grow your practice and if you're looking for help, ideas, and strategies from a community of like-minded practice owners.
Chad Madden takes the Grow Your Practice Podcast Live in this episode with live callers, including PT and chiropractic practice owners from across the country.
They discuss how a marketing calendar can help drive consistent results from marketing efforts and marketing strategies that work.
Chad works with a practice owner to build out a marketing calendar for the upcoming quarter and answers questions from the callers.
Resources referenced in the call are linked below.
Marketing Calendar Template (click file --> make a copy to edit): https://docs.google.com/spreadsheets/d/19xrIfV0vypzx-_hVUWiOBo8oceJ1VvP4ferbn-pnIJU/edit?usp=sharing
Single Question Email Template: https://docsend.com/view/9aez372kpchrc3g8
Every Door Direct Mail: https://www.usps.com/business/every-door-direct-mail.htm
6 Email Marketing Ideas: https://drive.google.com/file/d/1ozwrMeeYAsuZpxqSMxW6pv3-yLdd71fS/view?usp=sharing
Get a Demo of Breakthrough: getbreakthrough.com/podcastoffer
The next Live event takes place Tuesday, Nov 1. Click here to add it to your calendar: https://getbreakthrough.com/join-live
Kristi Hudson on Having Difficult Financial Conversations with Patients During Stressed Economic Times
Kristi Hudson, VP of Business Relations with ChiroHealth USA, shares 3 trends affecting private practice today and discusses how to have difficult financial conversations with patients in stressed economic times.
To learn more, visit chirohealthusa.com or contact Kristi at kristi@chirohealthusa.com.
Plus, check out these 3 financial tools for practice owners:
Free Medicare Playbook: https://www.chirohealthusa.com/students/medicare-playbook/
Overhead Calculator: https://www.chirohealthusa.com/overhead-calculation/
A simple report of Findings Form: https://www.chirohealthusa.com/wp-content/uploads/2016/04/ChiroHealthUSA_Financial_Report_of_Findings_Form.xlsx
Want to join the next conversation LIVE? Attend the next Grow Your Practice Live, where you can ask Chad anything. Learn more at: getbreakthrough.com/join-live
Chad talks with Deepak Sharma, Owner of Primus Physiotherapy. They discuss Deepak’s journey of launching and growing his practice, and spending 80 hours a week treating patients.
Today, Deepak is down to treating 16 hours per week. He has more free time to spend with his family and to focus on growing the business.
In this episode, he talks about how he made that transition, mistakes made, and lessons learned.
Want to join the next conversation LIVE? Sign up for Grow Your Practice Live, where you can ask Chad anything. Sign up here: https://getbreakthrough.com/join-live
In this episode, I talk about mentorship. I share a personal story about the time spent with my amazing mentor, Ernie Davis, and some of the lessons I've learned from him.
PT Practices were hit with major reimbursement cuts in 2022.
Unfortunately, more cuts are expected in 2023. For many practices, this could reduce margins and threaten profitability.
In this episode, BCMS President Mary Daulong summarizes what to expect from Medicare and reimbursements in 2023.
We also discuss how to mitigate your risk and grow revenue.
This episode is a must for any PT practice owner! We recommend listening to it before doing your financial planning for 2023.
Please note, that this episode is repurposed from a webinar recording. To see the webinar recording with slides, visit https://info.getbreakthrough.com/medicare-on-demand
To take advantage of the exclusive offer from Breakthrough for podcast listeners, visit getbreakthrough.com/podcastoffer
This week, we took the Grow Your Practice Podcast Live!
We invited listeners to join the conversation Live on Zoom to ask questions and share their expertise.
Chad discussed the biggest mistake practice owners make during economic uncertainty and shared 4 must-do marketing strategies to employ during uncertain times.
Listeners asked questions about 2023 Medicare cuts, conversion conversations, the future of PT, and more.
Get your notepad out now because you'll want to take notes throughout this episode!
Chad has a great conversation with Business Coach, Author and Doctor of Chiropractic, Dr. Stephen Franson.
Dr. Stephen shares information on how to achieve alignment, and why alignment is a better goal than balance.
He talks about how to build the right team and how to think about marketing.
He also shares 5 counterintuitive opportunities during economic uncertainty.
Want more content like this? Subscribe to Dr. Stephen's podcast, the Remarkable CEO Podcast: https://podcasts.apple.com/us/podcast/the-remarkable-ceo-for-chiropractors/id1469158741
And be sure to get your copy of the CEO Quarterly Marketing Report. It will help you set your marketing KPIs and evaluate marketing hires. You can download the report here: https://theremarkablepractice.com/marketingreport-chad/
Follow Dr. Stephen on Instagram at @DrStephenF and @TheRemarkable Practice and go join his free Facebook Group, The Remarkable Practice.
SPECIAL ANNOUNCEMENT FOR GROW YOUR PRACTICE PODCAST LISTENERS:
What if instead of listening to Chad, you could ask him questions directly and share your thoughts in return? That is exactly what you're invited to do in an upcoming LIVE episode of the podcast.
You're invited to join a call where you can turn on your camera to chat with Chad and get your most pressing business questions answered.
The first event takes place Thursday, September 1st at 1 pm Eastern. Register here: https://bit.ly/3K4JsCw
Chad shares a recording of a recent Patient Demand course that he taught to private practice owners.
In the course, Chad goes in-depth into the 3 pillars of private practice marketing: Attract, Convert, and Measure.
SPECIAL ANNOUNCEMENT: What if instead of listening to Chad, you could ask him questions directly and share your thoughts in return? That is exactly what you can do in an upcoming LIVE episode of the podcast. You're invited to join a call where you can turn on your camera to chat with Chad and get your most pressing business questions answered.
The first event takes place Thursday, September 1 at 1 pm Eastern. Register here: https://bit.ly/3K4JsCw
Chad talks with Dr. Dan Sullivan, a Neuroscience Strategist. In this podcast, Dan aims to prove to you that story is everything. He shares his philosophy on how to grow your business by telling your story.
His book, The Trust Formula is available on Amazon: https://www.amazon.com/dp/B0B441RTXL
Also, you can use The Impact Story Formula video + workshop to help refine your own story. Video: https://vimeo.com/695816757/1031a8eecd
Worksheet: https://d2saw6je89goi1.cloudfront.net/uploads/digital_asset/file/1021267/IMPACT_STORY_FORMULA.pdf
Most practice owners don't realize they have a conversion problem, but it is the #1 biggest missing link I've seen in the practices I've worked with. A conversion problem means that interested prospects are falling through the cracks and failing to turn into patients.
In this episode, I'll discuss the importance of conversion and how to audit and improve your conversion process.
Chad talks cash pay PT with Dr. Aaron LeBauer, Physical Therapist and author of the Cash PT Blueprint.
They talk about Aaron's background and talk about why he became a cash PT. They discuss sales and marketing strategies, email marketing and more tools to become successful as a cash PT.
Want more from Aaron? Check out these resources: His book: www.cashptblueprintbook.com His Marketing Strategies: www.35marketingstrategies.com Cash PT Checklist: www.cashptchecklist.com
One of the questions I get the most is how to build a digital marketing presence, without requiring a large time investment.
In this episode, I share strategies I've learned that work. Plus, hear about the mistakes I've made so you know what NOT to do.
Bonus....should you be on TikTok?! Tune in to find out.
For more free resources on digital marketing and practice growth, visit https://getbreakthrough.com/resources
Chad shares 4 ways to grow your practice and actually thrive despite inflation and a looming recession.
You'll get clear actions steps you can implement today to help promote the financial stability of your practice.
Chad shares the mistakes he made during the 2008-2009 recession and how he's changed his approach since then.
This episode is a recent webinar recording in which Chad speaks with Tyson Wigfall, Online Marketing Expert.
Chad and Tyson discuss how doubling down helps practices stay competitive during a challenging economy.
Recognizing that owners are time-starved and juggling treatment along with everything involved in running a practice, Tyson shares a few quick wins that can be implemented right away.
He gives listeners proven marketing emails that work, advertising best practices, and key metrics to track.
Dr. Kevin Christie, the Evidence-Informed Sports Chiropractor, on: Preventing practice overwhelm, modern chiropractic marketing & mastery, positive margins, and practice longevity.
This episode is a recorded webinar.
Earlier this year, Chad sold a portion of his practice. In this episode, he shares how he prepared for a sell, including the primary planning tool he used to align his team.
He shares his practice's growth story and the key strategies that helped grow his practice value.
You can access the full webinar recording with slides here: https://info.getbreakthrough.com/selling-in-5-years-replay-typage-wbn
In this episode, Chad speaks with Dr. Ed Osburn, The Chiropractic Philanthropist.
Dr. Ed helps practice owners grow their business through innovative online marketing strategies. He also works with owners who want to take a portion of their business online, through virtual lifestyle coaching, podcasting and other avenues.
In this episode, Dr. Ed and Chad talk about the latest trends in marketing your practice online and how you can have a more meaningful impact in your community.
Get in touch with Dr. Ed at the following links:
The Chiropractic Philanthropist: https://thechiropracticphilanthropist.com/
The Chiropractic Philanthropist Podcast: https://thechiropracticphilanthropist.com/podcasts/
Dr. Ed Osburn: https://www.dredosburn.com/
Men of Iron: https://menofiron.org/
In this episode, you’ll hear a recording of an Inside Circle call with special guest Danny Kerr.
Danny Kerr of Breakthrough Academy (no relation to the Breakthrough company I founded) is a leading business expert who helps business owners lead teams. He has an amazing story about how he transformed his life, but in this call he talks about situational leadership.
For most of that are clinicians, we aren’t trained in business and we have to go back and learn business and management skills. One of those critical skills is situational leadership.
Most of us as clinicians use I told you so management. The mental error we have as a manager lies in not utilizing situational leadership and meeting our staff members exactly where they are.
If we don’t understand the principles of situational leadership, we can quickly drive our practices off a cliff and get ourselves in trouble.
When I learned about this, we implemented it immediately in my practice and were able to accelerate the development of our key staff members into better managers over time.
This episode is a replay of a webinar recorded in March. Chad teams up with Marketing Director Tyson Wigfall to uncover opportunities to gain more consistent patient visits by up-leveling email marketing and two-way texting practices.
In this episode you'll learn:
-Common pitfalls practice owners make when it comes to these tools -How to get better results from email -Best practices for two-way texting -How you can integrate email and text to get more out of your campaigns
This episode is a recording of a webinar hosted by Chad and Daniel Mina of Breakthrough.
They discuss a common phenomenon that occurs in the world of private practice: When marketing doesn't work, practice owners are quick to blame the marketing channels themselves.
What some practice owners often overlook is whether their lead funnel is working is as it should. As a result, many would-be patients are following through the cracks, and money spent generating leads gets wasted.
In this episode, you'll learn: -What your staff needs to know before following up on a lead -How to coach your staff and create accountability -The one word you should never say in a follow-up call (And what you should say instead
If you're ready to take control of your practice growth, you may be a good fit for Breakthrough's all-in-one marketing system. We are offering our podcast listeners a $50 gift card when you attend a demo. Sign up at getbreakthrough.com/podcastoffer.
The CoFounders of Breakthrough, Chad Madden and Carl Mattiola get together to talk about how the most successful practice owners today are getting more patients with less effort.
In this recorded webinar, Carl and Chad cover:
-The all-too-familiar rollercoaster scenario of monthly highs and lows in patient volume...why this happens and what gets in the way of consistent patient volume
-3 of the biggest challenges in private practice and quick wins to combat them
-Why they're so excited about the future of Patient Demand and what's becoming possible in the world of private practice marketing
How would you like to attract more patients with less time and money? Visit getbreakthrough.com/podcastoffer to schedule a consultation with Breakthrough and get a $50 gift card when you attend.
Chad talks with Seattle-based practice owner, Ben Wobker.
Ben shares his experience prioritizing work-life balance in a growing practice.
He talks through his experience ending a major insurance contract and how it has impacted his practice. (He wishes he had done it years ago!)
They also chat about what's new in Google ads and what a new payment model for PTs could look like.
In this episode, Physical Therapist and Practice Owner Dr. Jennifer Ratner shares insights from her rapid practice growth.
Dr. Ratner opened up her practice in Fort Worth, Texas in November 2018. Since then, her practice has grown by leaps and bounds and today she has a total of 20 employees in 6,400 square feet.
You'll hear about all the twists and turns of Dr. Ratner's practice growth journey and learn what she would do differently as well as what are her keys to success.
Looking for more practice growth resources? Visit www.getbreakthrough.com/resources for handbooks, online trainings, cheat sheets and more.
In one of our best episodes yet, Dr. Jeff Langmaid (The Evidence Based Chiropractor)shares his philosophy on marketing, revenue growth and practice management.
We discuss the problem with discounts and vouchers. Dr. Jeff shares the key to his marketing success and we talk about how marketing is an opportunity to teach, educate, and connect. And how to get consistent with it.
Dr. Jeff also shares 3 primary ways practices can create monthly recurring revenue.
Want to hear more from Dr. Jeff Langmaid? Check out his blog and podcast:
Blog: https://blog.thesmartchiropractor.com
Podcast: https://podcasts.apple.com/us/podcast/the-evidence-based-chiropractor-chiropractic/id1061477376
Today's guest is Dr. Don Pelto, the first ever Podiatrist on the Grow Your Practice Podcast!
In addition to running his own podiatry practice, Dr. Don educates on practice management and marketing via his YouTube channel, podcast, and Practice Mastery course.
One of the key topics we talk about in this episode is the power of patient education. How creating educational content for patients attracts new patients and increases patient loyalty.
To hear more from Dr. Don, check out the links below:
Website - www.podiatrypracticemastery.com
YouTube -https://www.youtube.com/channel/UCUxwOcZdGBuqqFUazUbGyMQ
Podcast - Podiatry Practice Mastery - https://podcasts.apple.com/us/podcast/don-pelto-podiatry-practice-mastery/id1547906476
As you’re navigating this year’s steep Medicare cuts, hiring challenges, and inflation— it's good to know about the most effective technologies and systems that can be implemented quickly to grow revenue.
In this panel discussion, you’ll hear from other PT owners about their experience with two systems: Breakthrough's Patient Demand System and DJO's LightForce Therapy Lasers.
The key aim of both systems is increasing revenue for your practice, while helping you help more people.
Today's guests:
-Dr. Anthony L. Cere, PT, DPT, MSE, MTC, Owner, Kinetix Physical Therapy, P.A. -Brandi Labhart, Physical Therapy Manager, Advanced Rehabilitation, Inc. -Mark Callanen, Director, Clinical Education and Marketing, DJO Recovery Sciences
In this episode, you’ll hear from Robin Horace, Breakthrough's Media Director. Robin walks through how to choose your advertising platforms, how to structure a campaign and write ad copy, and the do’s and don’ts of online advertising.
Looking for more practice growth resources? Visit getbreakthrough.com/resources.
Chad explores the evolution of PT marketing, from a reliance on physician referrals to direct access.
He discusses the most common successes and pitfalls practice owners make, and shares a vision for the future of PT marketing.
In less than 5 years, Chad increased the value of his practice from $4M to more than $10M. In this episode, he shares what he learned on his journey, as well as the strategies and systems that led to massive practice growth.
If you're planning to exit in the next 5 - 20 years, you need to know how to grow the value of your practice.
In this episode, Chad shares the 15 determinants of practice value and gives the magic formula for calculating the value of your practice.
Interested in learning more about the strategies and systems Chad used? Visit getbreakthrough.com/podcastoffer for a demo of the Breakthrough platform.
Breakthrough's system employs the exact strategies Chad uses in his practice every day.
Special guest Lauren Masi, Owner of Lafayette Physical Therapy, opened a second clinic location this year.
In this episode, Lauren discusses her learnings from growing and expanding her practice. She shares her strategies around hiring and how to fill a new hire's schedule.
Plus, Lauren goes into detail about the specific marketing tactics that work best for her practice to generate consistent patient demand.
Interested in using some of the same patient demand strategies that have contributed to Lauren's success? Visit getbreakthrough.com/podcastoffer for a consultation with Breakthrough. As a podcast listener, you'll get a $50 Amazon gift card when you attend the consultation.
Chad Madden connects with BCMS President and CEO Mary Daulong, also known as the Queen of Compliance. Get details on the No Surprises Act and Medical Review Audits. Learn what you need to do to comply.
Want to learn more from BCMS? Head to bcmscomp.com.
For free practice growth resources, visit getbreakthrough.com/resources.
In this episode, Chad Madden talks about the evolution of marketing in private practice. He introduces the Marketing Flywheel, a proven framework for direct-to-consumer marketing success.
Hundreds of Breakthrough customers use the flywheel model to consistently get more patient visits. Learn more at getbreakthrough.com.
In this special episode, Chad Madden discusses the current hiring market with PT Hiring Expert Wendy Beaudet, VP of Talent Acquisition at InSearch Medical.
Highlights:
[05:41] The State of Hiring in 2022 [11:44] Common Hiring Mistakes That May Be Getting In Your Way [17:12] The 8-Step Personnel System Chad Uses, from the book Who by Geoff Street and Randy Street (https://whothebook.com/) [18:40] Sourcing to attract the right candidates for your open position [25:09] Screening out who should move on and asking the right questions [41:29] Building an interview process that helps you ensure values alignment
Visit getbreakthrough.com/resources for more private practice owner resources on hiring, marketing and financial planning.
Marla Ranieri, President of the Physical Therapy Division of Better Healthcare, on growing revenue though conversion tools, data and operational efficiencies.
Mike Fink, Department Chair at Lebanon Valley College, on the evolution of manual therapy, what future employers should look for in DPTs, and the academia versus private practice owner conundrum.
NY Private Practice Owner Kim Clark Sheds Light on How She and Husband and PT Partner, Jamie Clark, Built a Lifestyle Practice While Raising 4 Kids
Building a Monopoly with Neuropathy: Hosted by Carl Mattiola and Chad Madden. Learn more at GetBreakthrough.com/Podcast
John Logar on Healthcare Trends in the US; 3 Ways to Grow Top Line Revenue; Advertising on TikTok or Google?
How to Make 2022 Your Best Year Ever: Creating Your Practice Growth Plan. Learn More at GetBreakthrough.com/Podcast
2022 Medicare Cuts Q&A with Chad Madden & Mary Daulong of BCMS. Learn more at GetBreakthrough.com/Podcast.
Steve Mountain of MT Consulting discusses buyers and sellers perspectives in private practice acquisitions. Learn more about Steve by visiting mtbizbrokers.com and more about Breakthrough at GetBreakthrough.com/Podcast
Prompt EMR Co-founders Adam Baliatico and Michael Dwyer discuss how to build an efficient, streamlined practice, practice trends and Plan of Care compliance. Learn more about Prompt at http://promptemr.com/ and Breakthrough by visiting GetBreakthrough.com/podcast
Practice Owner Dan Neff, DPT, discusses Manual Therapy as Marketing; Neuropathy Treatments; Diagnostics and a Vision for Private Practice PT. Learn more at getbreakthrough.com/manual and getbreakthrough.com/podcast
In the Trenches Story #3: Shifting from Working in the Business to Working on the Business
Mark Callanen PT, DPT, OCS on Adding Cash Pay Services with LightForce Laser and Shockwave Therapy Programs. Learn more at http://lightforcemedical.com
Neufit Founder, Garrett Salpeter Covers Advances in Neurological Rehab, Enhancing Fitness, and Key Biometric Markers
Chandler Bolt, Founder of Self-Publishing School, on the Power of Publishing Your Book and Using it to Grow Your Business
Entrepreneur and Wealth Advisor to Successful Practice Owners, Karl Dettmann, on Current State of the Economy in the US and How to Rethink Wealth
Private Practice in Owner on PT in Dublin; Moving to Florida and Building Niche Treatments
How to get consistent results with less effort. A sneak peak from our July Virtual Summit. Register for our next training at GetBreakthrough.com/2022cuts
In this episode Chad sits down with private practice owners Jeff Barta, Luke Haynes and Ashtyn Haynes as they discuss how they got their team onboard when they decided to go direct to consumer. This is a session from our July 2021 Direct To Consumer Virtual Summit Event.
Using Eugene Schwartz’ 5 Levels of Customer Awareness when Marketing a Private Practice by Chad Madden, Co-Founder of Breakthrough
Practice Owner & author Steve Line shares How to Grow Your Practice with “The Feel Good Experience”
Newsletter Pro’s Shaun Buck Shares on How to Stop Losing Customers by Chad Madden, Co-Founder of Breakthrough
I’ve never done Direct-to-Consumer Marketing. Where do I start? by Chad Madden, Co-Founder of Breakthrough
Marketing to help others understand the benefits of PT with Neil Trickett from Practice Promotions
For more free practice growth resources go to: https://getbreakthrough.com/resources/
To learn more about Practice Promotions visit: https://practicepromotions.net/physical-therapy-marketing/
Q2 Update for Madden & Gilbert PT: Wins, Records, Challenges and Differentiators by Chad Madden, Co-Founder of Breakthrough
In this episode you’ll get to hear from the Queen of Compliance, Mary Dalong and Alicia Nevins Mahoney about how you can survive an audit!
Learn more about BCMS by visiting https://BCMSComp.com or emailing Alicia at nevinsa@bcmscomp.com
You can access the free resource mention during this episode at https://hubs.la/H0RqPDp0
Remember to save your spot for our upcoming Direct-To-Consumer Virtual Summit by visiting GetBreakthrough.com/July2021
Tune in to hear the tactic for opening up a new clinic without losing money. This is a replay from our April 2021 "Grow Your Practice Virtual Summit". Make sure you register for our next event at no cost by visiting info.getbreaktthrough.com/vs
How to Make The Leap to Direct-to-Consumer Marketing for Private Practice PTs by Chad Madden, Co-Founder of Breakthrough
Rick Gawenda on the Impact of Medicare Changes in 2021 by Chad Madden, Co-Founder of Breakthrough
How can I compete with POPTS, HOPTS and Larger Corporate competitors in my area? What can I do about declining physician referrals? Tune in to this episode to find out.
In this episode Chad addresses the root issue of the FAQ: "How much should I expect to grow coming out of the pandemic now that it's 2021?" Tune in to hear how Chad applies Jim Collins' Hedgehog Concept for continual growth despite external roadblocks.
Jennifer Ratner is the owner of Ratner PT in Fort Worth, TX. Listen in on this episode to learn how she achieved rapid growth in the last few years, despite being located in the middle of a Good Old Boy system.
Are you interested in selling or acquiring a practice? Tune in to this episode to learn the inside steps of what it takes to get the maximum value in a transaction. Learn more by visiting getbreakthrough.com or 8150advisors.com
Matt Slimmings is the owner of 8 practice locations in Louisiana. In this episode we talk about his perspective on what it means to be a leader and how that plays into strategic growth.
"I want to do this marketing initiative... but our profit is only $14 per visit. How can I possibly afford to do any marketing?" In this FAQ episode chad answers this question and dives into the marketing tactics you can start implementing today, even on a budget.
Simon Hargus is the owner of 1st Settlement PT and a 2nd generation practice owner. With 29 Locations and years of expertise, he joins Chad for this episode to share his unique amoeba-like approach to practice growth.
In this episode Chad addresses the 3 stages you must guide a potential-patient through in order to turn them into a customer. Tune in to this FAQ episode to learn what step you might be missing.
With all the changes and pivots that 2020 brought, what is your PT practice worth today? Tune in as Chad interviews Chris Reading, the president and CEO of USPH, on all things valuation in post-covid world. Learn more at BreakthroughPTMarketing.com
In this episode Chad sits down with Robert (Bob) Kowalick of RCS to discuss how you can start growing EBITA in your practice today.
Interview with Dave Del Vecchio, owner of Professional Physical Therapy. In this episode Chad interviews Dave about his experience opening De Novo clinics while diving into his experience in mergers and acquisition.
Learn More at Breakthroughptmarketing.com In this interview with Jessie Carter of High Point Therapy, Chad Madden sits down with her to discuss how her practice survived Covid and is now thriving. This Tennessee Practice Owner Shares Survival Strategies in Outpatient/Peds Clinic.
In this episode Chad interviews Paul Welk of Tucker Law. Tune in to hear how you should be determining your PT practice's valuation in a post-covid world.
This recording was the first session at our Managing A PT Practice Through Crisis Virtual Summit.
There have been a lot of changes in the market in the last few years... and even more in the last month. In order for us to win as independent private practice PTs we have to focus on our strengths. Here we’ll dive into what those are and how they can play to our advantages.
Visit LearnWithBreakthrough.com for more in-depth training on the best practices for managing and marketing your private practice.
What should I be doing right now - as a Private Practice Owner? Here RCS owner, Robert Kowalick, PT shares: 1.What should I do with my Accounts Receivables? What’s the most important question to ask my biller? 2. What’s the difference between e-visits and telehealth? How does this fit in to what we’ve built our practice around? 3. The Stimulus package and my staff? Should I be laying off? Furlough? How can I possibly make the right decision if so much is uncertain?
Interview with Mike Lewis re: How to Handle Covid-19 at Ground Zero.
Get more interviews, videos, and resources here: www.CovidPTGroup.com
(Mike's clinic is 3.5 miles from the Seattle nursing home where the first US cases of Covid-19 popped up).
Mike is a Practice Owner and is currently earning his PhD in Healthcare Leadership.
He is a husband and father as well (and touches on this).
Some of what Mike covers: - How WAPT Rehab is handling workshops. - Control the Controllable. - What your team needs from you the most right now. And what to do if you can't deliver. - Why he did not send out an email (as of yet) on the virus - but what he did do on his website with Neil. - What his team is doing right now with the patients who do drop off.
Q&A session covering the following questions: Aside from physicians, what are the best referral sources for physical therapists? Are there direct marketing tactics to improve word of mouth marketing? What's the best marketing channel or strategy if you have a limited budget? How much should a healthy practice be growing year-over-year? How do you juggle being a dad and a business owner?
Some wisdom from Chris Reading, CEO of USPh Inc. on how to position your clinic above the competition. Your instinct may be to play it safe when times are tight and the economy is bad, but here's a different perspective on why this is a good opportunity to lean forward.
About Breakthrough: Breakthrough is the leader in business growth for Physical Therapy private practices. Our clients have an average annual practice growth rate of 33%. Every month, our system drives over 10,000 direct access patients into our member practices.
Is it Better to Focus on Brand New Patients or On Increasing Revenue from Current Patients?
Before making an effort on attracting new patients, make sure you fix any "leaks" in your current funnel. Here's an action plan for figuring out exactly what area you need to focus on.
More direct access marketing training: http://learnwithbreakthrough.com
Underutilization of Direct Access is a problem for PT. This video looks at the gap we're facing as an industry when it comes to marketing direct to the consumer, and how to overcome it. Increased competition from HOPTs and POPTs is a problem for private practice, but it also presents an opportunity for forward-thinking owners who are willing to adopt an direct-to-consumer strategy.
About Breakthrough: Breakthrough is the leader in business growth for Physical Therapy private practices. Our clients have an average annual practice growth rate of 33%. Every month, our system drives over 10,000 direct access patients into our member practices.
LearnWithBreakthrough.com
Here are seven ways I've learned about and improved the marketing in my practice. While these are methods I recommend, it is important to note that learning about marketing (and most subjects) is an ongoing process.
More direct access marketing training: http://learnwithbreakthrough.com Example of a pro forma for PT: https://breakthroughptmarketing.com/investments-vs-expenses-pt-practice/
If you're an owner who's looking to open up a new location within the next year, here's a look at the process we've implemented at Madden PT. This helped us open up our third clinic about a year ago and get it to full capacity in that time.
This is night and day compared to the last time we did this and this video walks through the lessons I learned that have helped tremendously in making this process easier.
3 Key Things to Think About:
Location, location, location - cliche but important Pro Forma - making sure the numbers make sense How to hit the ground running when your new clinic opens
Check out more articles on the Breakthrough Blog: https://breakthroughptmarketing.com/blog
By now you've heard about the upcoming 8% cut in Medicare reimbursements to physical therapy. Now is the time to start planning about what you can do to keep your practice profitable without having to do more work and see more patients for less money.
Watch this video for more info on what you can do to be proactive in your efforts.
What practice owners can do when facing declining reimbursements and increasing costs.
You don't have to increase your patient volume to make up for low reimbursements. Here's what you should do instead to help get paid for the work you are already doing.
"Is it possible to grow after losing physician referrals?"
The Journal of General Internal Medicine reported a 54.5% decrease in physician referrals to PT from 2003 to 2014.
Here's what private practice owners can do to diversify and take control of their new patient flow.
When we seek mentorship from people we perceive as more successful, it's easy to fall into the trap of just wanting someone to tell us what to do.
This is understandable...but ultimately a mistake. Here's how to overcome this mindset so that you can grow and create a bigger impact.
Are you afraid of being too salesy?
For many PTs, “selling” is a bad word. It implies that you are putting pressure on someone else to do something that’s not in their best interest.
But is that what’s actually happening when you talk to potential patients and offer them a POC? I doubt it.
In fact, if you do your homework in the way I outline in this video, you’ll see how to make sales one of the easiest parts of the process.
It all comes down to focusing on the patient and what they need.
Here's a step by step exercise that advance owners use when they're thinking about adding a new member to their team or expanding into a new space.
These are decisions that you shouldn't make lightly, but it's also important to make sure you avoid the mistake of taking something that is an investment in your practice but looking at it like an expense.
This is a key shift in thinking that is vital if you want to grow.
View the video at: https://youtu.be/mgkuqBf_THM
As private practice PTs, we have the opportunity to go straight to the consumer...now what? In this video I break down what Direct Access Marketing is and how you can take advantage of it to help more people in pain get back to normal naturally.
Doing Direct Access the right way lets you create a mechanism in place to target the people who need you the most and convert them to a POC. This information is for any owner or PT who wants to build authority, celebrity, and expertise in their community.
At Breakthrough, we’ve surveyed hundreds of private practice owners to find out what mistakes they made in their marketing.
And there were a few mistakes that kept coming up again and again (and again):
Newsletters don’t work… Radio doesn’t work… Facebook doesn’t work… Print ads don’t work… Etc.
On the surface, these all may look like different issues.
But really, all these owners are making ONE big mistake. Here’s what it is and how you can make sure you avoid it in your marketing.
Being a good physical therapist and being a good marketer are two very different skills.
Yes, you can be both. But being one does not make you the other. And like with any skill, if you want to improve you need to find the right mentor to learn from. Here’s a process for making better decisions that I learned from Ray Dalio’s book, Principles. Not only will you learn the process, I’ll also show you how you can apply it to improving your marketing.
A competing PT practice just moved in down the street from Madden PT.
There was a point in time where this would bother me tremendously.
But surprisingly, I’m not worried about the competition.
This podcast will explain how I reached this point in my practice, and how you can, too.
Lately I’ve been working on training for owners who want to “exit with equity” i.e. those who increase the value of their practice so that they can earn more when they sell.
Now, if selling/retiring is a bit far off for you, you might be thinking that this type of training doesn’t apply to you right now.
But it does.
I sum up my thoughts in the video below, but this is for you if you’re an owner who wants to maximize the value of their practice NOW regardless of when (or if) you plan to sell.
Here’s what really happens to private practice owners on the way to a million dollar practice and beyond.
When it comes to talking about building systems into your business, it’s easy to get lost in the weeds.
What are systems? What systems do I need? How do I do it? Etc.
Rather than dealing with these questions and figuring out the answers (and dealing with certain self-limiting beliefs) a lot of entrepreneurs decided to avoid systems altogether.
This audio details my personal experience building systems at Madden PT vs what I’ve seen from other entrepreneurs.
It’s a little longer than normal, but this topic is incredibly important. And it’s worth the time to get this right early on.
There’s A LOT of marketing advice out there - and about half of it contradicts the other half.
With all the noise out there, it’s easy to get a little overwhelmed. When that happens, the best option is to work directly with mentor. Someone who’s a level you aspire to.
But how to you pick a good mentor? In this video I share the one question you absolutely must ask anyone you’re getting advice from. The question is a little surprising, but I’ll walk you through the thought process behind it.
Here’s what we did at Madden PT when the hospital systems started moving in nearby.
Faced with this level of competition, we had to ask ourselves some pretty tough questions about growing the practice WITHOUT physician referrals.
Check out the podcast to hear how we more than doubled the size of our practice even while losing 90% of our referral sources since 2008/2009.
Some PT owners are content being self-employed. Meaning, they get to be their own boss, but their income is tied directly to the number of hours they spend treating in the clinic. The next stage up from self-employed is being a business owner. That’s when you have systems in place that free up your time and allow you to stop working 50+ hours a week.
In this episode, I break down the most common mistake I see PTs making as they try to transition from self-employed to business owner. It involves neglecting the most valuable asset in their practice, and it’s likely that you’re making this same mistake.
Want to be scientific and diligent to create multiple channels for direct access patients to help your clinic grow and leave a larger impact in your community?
Key Takeaways We'll look into Peter Drucker's quantity, quality and viability from his book, The Practice of Management. Do these three barriers get in your way as a Private Practice owner Over reliance on mastering just one media channel (for example print advertising) Don't stop your advertising completely as you research new media outlets to market to your target audience Know your Market
Discernment is vital to understanding which media outlet is best for your practice Killer Marketing Secrets for Private Practice PTs: How to Thrive in the New Healthcare Economy - chapter 11 written by Carl Mattiola discusses how to better use single question email Ask your target market what media they use, for example "What have you purchased in the last 30 days for your back pain" How does your target market use their media preference (iPad/tablet, mobile phone, laptop or computer) Use the results of your research to better target your audience
Selecting A Market - How To Influence Your Payer Mix by Chad Madden, Co-Founder of Breakthrough
The right target market specific to your private practice. Not just anyone or everyone! Figure out how to avoid basic barriers in selecting the accurate audience.
Want to learn how to control your new patient flow? Become the PT expert in your area? Key takeaways:
High quality of care doesn't equal private practice success. Do you resent the university or school you went to? Resent yourself? Resent the marketing of your practice itself? We as PT's need to be more aware of how we are treating our marketing. Listen in for the next series on scientific marketing for your practice.
Selling your practice is the dream for many owners... As of September of this year, Cathy & Joe Scarpitto were finally able to realize this dream...
Key Takeaways:
They went from 300 patients/week to seeing 475 patient visits/week in less than one year. They dropped their workload from 70 hours/week to 40 hours/week. Better yet, they're in the process of building their dream vacation home. Now their quality of life is better, they're not wearing all the hats in their practice and they have the peace of mind knowing that they can put their kids through college. Want to know how Cathy & Joe did this through my Killer Marketing training?
http://breakthroughptmarketing.com/cathy-joe-grew-practice-50-one-year-happened-next-will-shock/
At the last boot camp in San Diego, there was a young man, a private practice owner from the Greater Chicago area, his name is Samir. He pulled me aside and told me a really good story. He said, “You know, you are not really reaching out (meaning me) to the new grad, people that are coming out of school with their DPT. They want to own their own practice. They want to pay off their student debts. They want to have some time and financial freedom but they don’t know how to do it.” So Samir started learning from me when he was a DPT student and he had a dream of owning his own practice. He said, “If it wouldn’t be for your program, Killer Marketing, I wouldn’t be where I'm at today. When I started with you, I was living with my Mom. Now I have a growing staff.” I believe he is opening another location. Things are going great. He is doing will. He said, “I didn’t know what I didn’t know at the time. But now my Mom actually works for me. I was able to move out. I'm paying off my student loans, my business loans and everything else. I'm in much better financial shape than if I wouldn’t have had your program.”
For more visit: http://breakthroughptmarketing.com/
What would you do...?
In 2010, Arlan suffered a terrible tragedy (one that I would never hope to happen to any owner)
His practice burned to the ground...
His years of effort were destroyed and turned into ashes…
He was distraught and on the brink of giving up and closing it all down.
I know most of you have high aspirations and lofty goals that you want to achieve in private practice.
And most of those goals are easily achievable with the right strategy in place.
But for just one second, imagine what you would do in Arlan’s situation….
Would you just give up and throw in the towel?
Or would you persevere through it all?
Luckily, Arlan chose the latter.
For more visit: http://breakthroughptmarketing.com/
Have you tried everything you can think of to get more Direct Access patients? Not sure where to go next?
Have you turned to stalking BPTM like our friend John once did?
In this video, John tells us about:
The changes private practice physical therapy has seen over the last 17 years How implementing workshops has completely changed the game for his practice How HOPTS and POPTS are becoming less and less of a threat with his consistently increasing stream of Direct Access patients
Each week, Breakthrough PT Marketing Podcast with Chad Madden brings you no-nonsense marketing strategies that deliver you patients and profits.
Author of "Killer Marketing Secrets for Private Practice PTs" and Owner of Madden Physical Therapy, Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 400 Practice Owners to do the same.
Each week, Breakthrough PT Marketing Podcast with Chad Madden brings you no-nonsense marketing strategies that deliver you patients and profits.
Author of "Killer Marketing Secrets for Private Practice PTs" and Owner of Madden Physical Therapy, Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 400 Practice Owners to do the same.
You may be looking at that title and screaming...why in the world would I be disappointed with a 3650% ROI when getting new patients?
WARNING: I discuss a lot of direct response marketing concepts in this post that you might not be familiar with if you are new to my blog. If you are new, I encourage you to read it to get a grasp of what is possible in your practice. If you are advanced, then enjoy :)
To be clear, I'm not disappointed anymore. However, I was initially when I was looking at it with the wrong mindset...
Today, we’re going to talk about the importance of having a “long term” perspective versus a “snapshot” perspective on your marketing campaigns.
By the end of this post you’ll learn:
The danger of having a snapshot perspective and why it may be costing you money How to convert unconverted leads into customers through automated follow up. And an idea on how to get free traffic down your sale and marketing funnel.
For more visit: http://breakthroughptmarketing.com/
"What Exactly Do You Do?"
As a Private Practice physical therapy owner this is a question I get a lot.
It's a question if you don't know how to answer, can stop you from getting new patients.
Today we're going to talk about a really cool strategy I've found to overcome this.
In this post, you'll learn how to make yourself stand out from other private practice PTs, how to motivate patients to complete their plan of care, and how to market yourself better so you get higher conversions.
"Why should I choose your physical therapy practice and services versus going down the street to your competitor?"
For those who know anything about Business Strategy, you'll know this as customers basically asking, "What's your USP?"
The usual answer Private Practice PTs come up with are the boring ones, the ones that all other owners say,
We have high quality care... You get to see the same Physical Therapist every time... We do one on one... You get manual therapy every time that you're in...
For more visit: http://breakthroughptmarketing.com/
Are you tired of your Therapists & Staff Not Following Your Systems?
Today we’re going to talk about how to get your staff to follow through on your systems.
Why? Because the key to having an effective business, the kind you can scale up, is by having SYSTEMS.
But your systems are worthless if your staff don’t follow through on them.
In this post you’ll learn how to make your staff become intrinsically motivated to use your systems, how to hold them accountable and how to start seeing results improve in your business.
A system does two things.
1.) It increases your EFFICIENCY
2.) It's REPEATABLE
The goal of a system is to do the same thing over and over which improves your business, whether it's you executing it or somebody else.
For more visit: http://breakthroughptmarketing.com/
Over here at BPTM we've developed something we like to call the "Killer Marketing System".
It's a system that's gone through several revisions, has been iterated over time and honed to near perfection. Today it is an effective system to help get Private Practice PT Owners more patients.
Wouldn't it be great if you knew you had a SYSTEM that was guaranteed to bring you in new patients...if you followed it to the letter?
During our Bootcamps, our owners usually walk in feeling overwhelmed. We throw a lot of information at them and it can seem like too much. But one of my favorite parts is when we get through the events, owners tell me "Now everything makes sense."
Here's the thing about the Killer Marketing System, you have to use ALL of it. You can't just pick and choose the shiniest object. You have to use all the different parts, in the right order, and with the right strategy, in order to get outstanding results.
So without further ado, let's go through the Killer Marketing System.
The Killer Marketing System
The overall template goes like this:
Step #1: Lead Magnet
Step #2: Tripwire
Step #3: Core Service
Step #4: Cash Pay on the back end
Step #5: Return Path
Step #6: Referrals
If you've studied marketing, you're probably nodding your head at some of these terms. However if you don't recognize them...don't worry. I'll show you how we use this template to develop the Killer Marketing System.
For more visit: http://breakthroughptmarketing.com/killer-marketing-system-make-practice-explode-new-patients/
This is the final part in a 3 part series on how you as a private practice owner can successfully scale and grow your business while still providing expert care.
Here we are, finally the 3rd part of this series.
In part 1 you found out about the number one limiting belief that's holding you back from working yourself out of your practice.
In part 2 you found out how the different levels of private practice PT owners handle growing and scaling their business.
We also talked about listing out your responsibilities and how to work yourself out of a job.
Remember: The goal is to work yourself out of a job. To create LESS work for yourself, not more, while increasing your income.
Today we're going to give some examples and stories to illustrate the power of handing off responsibilities in your business.
Turning over responsibilities can be powerful. It not only frees up your plate, but it can also allow you to discover untapped assets in your business.
Remember in part 2 how we talked about the difference between the Major Leaguer and the All Star private practice PT owner?
The All-Star goes out of their way to attract rock stars. Staff members who can not only do their jobs, but can recognize problem areas AND actively propose and implement solutions.
In other words they don't create more headaches for you, they drastically reduce them.
Once you start surrounding yourself with rock stars it'll take a huge load off your plate, and your business will explode.
I'll use an example to illustrate this.
How To Get A 100% Conversion Rate
On Tuesday we ran a promotion. We had 56 come in for a free screening and 45 converted to a full plan of care.
This is the highest number we've ever had.
In fact of the 11 that didn't schedule, 8 are waiting on physician scripts. So it's really 3 people who didn't convert.
It was a super successful conversion.
I was pretty impressed with our results. However this changed when I heard about Dan's story.
Dan is one of the PTs that works with us. As well as working with us he is also a devout follower of what we teach at BPTM.
Dan, during this promotion, saw 13 free screenings and converted all 13 into a full plan of care.
Just in case you didn't see that that's a 100% conversion rate.
I was blown away.
For more visit: http://breakthroughptmarketing.com/grow-practice-still-maintain-quality-care-part-3/
This is the 2nd of a 3 part series on how you as a private practice owner can successfully scale and grow your business while still providing expert care.
Last week we talked about the simple mindset that can be sabotaging your business. The mental script that’s stopping you from scaling up your business.
Today we’re going to go one step further. We’re going to show you how to start taking action to scale up your business. The problem is simple.
You want to scale up your business, but without any drop in quality.
The Four Levels of Private Practice PT
Minor Leaguer
This is the private practice PT owner that just got started. They are in charge of seeing all their patients. They don’t have a lot of money.
Major Leaguer
This is where most private practice owners that I’ve talked to tend to get stuck. They have maybe a dozen staff, yet are still integral to their business. Major Leaguers do well financially but don’t have a lot of time.
All-Star
The All-Star has solved the problem of little money AND little time. They have a good solid business, and lots of leisure time. They tend to have really good staff in place.
Hall of Famer
The Very Top. This is where all private practice PTs want to be. They are teaching others, they are into advocacy. They help out at local universities or help other private practice owners. They are in such a position they can give back.
For more visit: http://breakthroughptmarketing.com/how-to-grow-your-practice-and-still-maintain-the-same-quality-of-care-part-2/
This will be the first of a 3 part series on how you as a private practice owner can successfully scale and grow your business while still providing expert care.
As a private practice owner you might be facing a thorny problem. A problem that might get you into a lot of trouble.
It's something I had to work through, and I've heard from a lot of other private practice owners who are struggling with this as well.
The problem is this:
How Can I Scale My Business, or Grow My Business, But Yet Keep The Same Level of Expert Care?
Or in other words, how can I grow without having a decline in quality?
How Many Balls Can You Juggle?
Just think about how many different roles you have to take on as a private practice owner.
Let's look at a few:
Internal Marketing (marketing to your past patient base) External Marketing (marketing to people who've never heard worked with you before) HR & Personnel Finance & Billing Legal Policies & Procedures Logistics Goal Setting & Planning Management The list goes on. We're not even including the different sub roles of being a physical therapist itself.
For more: http://breakthroughptmarketing.com/
How Systematized Is Your Practice?
Are you still trading time for money or are you working to completely automate your practice?
It's the step that allows you to move to the next level.
It's the point where the success of your practice doesn't on you trading time for money, but where your business makes money without you.
If you've ever said "I want to work ON my business, not IN it" then this is the step we're talking about.
That line comes from E-Myth by Michael Gerber, and it's the next phase to focus on after you’re in control of getting new patients.
It's the phase where you start building systems to automate your practice.
For instance, 2 weeks ago we had a workshop with 35 registrants. Tomorrow, I'm hosting another workshop with a potential 57 registrants.
This all came about with minimal marketing effort on my part because I have systems in place and a team to help me automate.
And I'm going to show you exactly how you can do the same thing.Why We’ve Got To Stick Together... Visit www.breakthroughptmarketing.com
f you’re reading this, then the chances are that you’re a physical therapy private practice owner, and you have one burning problem….
You want more ways to market your practice.
You want more patients and you want them yesterday.
You want more referrals, more direct access patients, and more business from your past customers.
If that’s the case, then you’re in for a treat.
In this article and the video below you’re going to find out some of the best ideas I’ve found over the years in marketing my practice.
Ideas which grew Madden PT 600% in 30 months.
The 3 Target Areas There are three “target markets” that you can focus your efforts on to get more patients. These are…
Marketing To the General Public
Marketing to Past Patients
Marketing to Physicians
Today are going to talk about automation. It is a huge buzzword within private practice physical therapy right now and I think that there are some misunderstandings about it and exactly what it can do for us as private practice owners.
Quick question, how would you like it if you had 250 people email you and say, “I’m in pain right now.”
It would be pretty remarkable, right? That would be a lot of conversations to have.
Even if you converted 1 out of every 50, you would at least have 5 patients on your schedule right now just by responding to them and having a positive conversation about what is going on for them.
A lot of the times when we are thinking about automation, Facebook marketing, or email marketing, there is this misconception that the software or the program is going to do everything for us.
I'm here to tell you that that is dead wrong.
Automation simply starts the conversation. However, it is really up to us to put the work in to close those leads:
To have an engaging conversation with those potential patients Convert them over to our physical therapy services Convert them to our physical therapy products as well.
It will mainly be useful to you if you’re looking to sell your business in 2 to 5 years. It can also be something to think about if you’re just “toying” with the idea of selling your private practice. I got in touch with Paul Welk, an attorney over at Tucker and Arnesberg, on what private practice owners should start looking at if they want to exit.
He shared with me the following 15 selling points
- EBIDTA
First thing to look at is your EBIDTA. This stands for Earnings Before Interest, Taxes, Depreciation and Amortization.
It’s really a fancy way for accountants to describe your profitability. How much profit does your practice make a year?
There’s a lot of technical information out there on EBIDTA, and there’s no way to do the topic justice in this article.
- Multiple
The very next thing to think about is a multiple.The concept of a multiple is simple, you can think of it like this: Value of Business = EBIDTA (annual profit) x Multiple. This multiple varies across industries. However in private practice it’s determined by the size of your business.
A smaller practice with an EBIDTA of $100,000 a year, may have a multiple of 3.
- Willingness To Remain
If you as an owner just wants to sell and leave, then this reduces the value of your business. Especially if you’re doing a lot of patient care. This is because you have intrinsic value to the business.
So if you’re doing the bulk of patient care and you aren’t willing to remain, then you’re going to have difficulty justifying the value of your business.
- Number of Locations
- Desirability of Location
- Diversity of Referral Sources This is something we talk a lot about here at Breakthrough PT Marketing. If you rely upon one orthopedic surgeon for referrals, then it isn’t good for the value of your business.
If however physicians only make up a quarter of your referrals, and you have over 200 referral sources, then your business is of much more value to a buyer.
- Accounts Receivable and Aging This is really about billing. If you have a lot of money owed to you, and it’s old, let’s say it was due 120 days ago, then this will harm the value of your practice. If however you are paid promptly and any money due is less than 30 days, then this will improve the value of your business.
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Owner Reputation This is self explanatory. The higher your reputation, the more valuable your business.
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Staff If you have a high staff turnover, and you’re hiring a new PT every 2 months, then it’s going to harm your value.
Put yourself into the shoes of the buyer. Which would you rather have? A high turnover staff, or a stable staff who are good at their job, have integrity and are reliable?
- Non-Competes.
- Years in Business
- Profitability and Trending.
- Payer Mix.
- Growth Opportunity
- EMR Platform
For the full description visit: http://breakthroughptmarketing.com/15-ways-to-increase-the-value-of-your-practice-in-2-to-5-years/
Does PQRS seem like a major headache to you? Just more paperwork without any bump? Let’s look at it a different way.
Here I Go With Another Sales Funnel Example
Anytime that we are using direct-response marketing or content marketing and we are attracting people in… there is basically a 6 step process that we want to be thinking about our businesses.
Step #1 is Lead Magnet.
So this is…you have seen me do this where I’m offering a free video or a book or a free report something like that.
Very low value, low time commitment, low ask and they get it for free.
That just allows us to have an ongoing conversation with that person.
Step #2 is Trip Wire.
That is something with a little more commitment. Still something that is low-barrier and inexpensive…like a consultation or whatever.
It kind of ramps them up…it gives that person a soft landing into our Core Service, it changes our relationship with time from prospect into buyer.
Then #3 is Core Service.
That is the 97001, 110, 140 if we are billing insurance.
Or if we are playing the “cash pay only” deal, then it is whatever we charge per visit.
Then Step #4 is Cash Pay, which is back-end services that we have.
Step #5 is Return Path and Step #6 is Referrals
PQRS Magic: Turning a Pain Into an Opportunity.
Something magical happens now with PQRS and new Medicare regulations where we have to go through and track 9 different things.
What we have to do on that first Medicare visit is ask the patient to step on the scale.
We have the height chart and we look it up and 75% of the time we are saying, “Hey, your BMI is over 30. You need to handle this.”
At least for us in the beginning, we were thinking “Wow, this is a really awkward situation. We are Physical Therapists. We are not nutritionists. We don’t have in-house…our 8,000 square feet is packed with PT. We don’t have anybody else in-house, so we need to refer out. This is a real pain in the neck.”
Are you dictating to your staff? Or are you empowering them? The difference can make a huge difference in your work environment.
Two Types of Management, Two Radically Different Outcomes
Recently I was reading a book, Smarter, Better, Faster by Charles Duhigg. It is an awesome book if you haven’t read it.
In it, he talks about 5 different types of management. Two of them our the Authoritarian and the Trust/Empower style.
I heard somebody else in the physical therapy space talking about the importance of us to give scripts to our staff.
While I agree that it is good for us to be constantly testing what we say to patients and move in the right direction, I think it is a lot more important that we look at the type of management and we decipher that and decide on the type of management that we want to have for long term stability of our private practice.
Rather than just handing scripts to our staff. Personally, I don’t want employees that regurgitate everything I say to do. I don’t want robots. I want staff that thinks.
When we tell staff EXACTLY what to say, it does a couple of things that are really, really negative. Number one is it puts more stress, again, on the PT.
So unless you are going out and you are buying scripts (ridiculous by the way), and handing them to your staff. That doesn’t really make sense to me. Its an authoritarian and it doesn’t work for me.
Because again, it puts more stress on the PT and makes them more reliant on us.
If you are like most practice owners and are implementing systems or automating things, we want to get away from that where everything is reliant on us. Our answer to everything being reliant on us is for us to dictate what our staff is going to say.
Not good.
Why are you in PT? To help patients, provide for your family, maybe something different?
Hear How I Learned The Most Valuable Button Of My Career
So about 5 years ago, I went to a business event here in Harrisburg. There was a guy who was a syndicated newspaper columnist.
His name was Jeffrey Gitomer....He's had 7 different books on the New York Times bestseller list for business and sales including The Little Platinum Book of Cha-Ching, The Little Red Book of Sales.
Biggest takeaway?
He said we all can can have a voice. It is basically the gold rush of media and now we all have a chance.
We are at the dawn of the information age. Just because things are snowballing really, really fast and now we have Twitter, Facebook, LinkedIn and Snapchat... and a lot of different social media platforms.
The most important, the most valuable lesson that I got out of that event with Jeffrey Gitomer was this:
Hit record.
Once I started doing that and I committed to doing that, it changed my life.
Here is what I'm going to tell you:
I'm not a polished speaker. I'm partially balding and my hair is graying. My teeth are crooked because I didn’t wear my retainers when I was 14 years old. There are a lot of problems wrong with me but I’ll tell you this... there is nothing that I'm doing that you couldn’t do.
How effectively are you targeting patient list with promotions? Are you looking to attract more patients while decreasing your ad spend?
Let’s find or target the segment of our past patient lists that respond to our mailings and then focus our ad spend on them.
Now this is where the Recency principle comes into play:
The first and easiest way segment your past patients is based off of how long they’ve been on the list…or how recent of a customer they are
A simple exercise is to find out people that respond to your ad and then go back and plot on a timeline and see when those people were patients.
What you should find is that the actual respondents to your promotions are typically going to be newer patients. They are more recent on the timeline.
If somebody came to you for physical therapy, let’s say it was 10 years ago, they are less likely to respond than somebody who came to you 3 months ago.
That is the Recency Principle in action. You can use that.
So we can go back and find the cut off point on our timeline for the higher responding patients. For my example, we will eliminate maybe 2,000 names.
So now you are only mailing 3,000. But these are 3,000 that are the most likely to respond…they are more targeted.
Always remember a buyer is a buyer.
Problem: How To Attract Seniors But Not Medicare Solution: A simple, yet effective formula that you can use in your ad to not only attract who you want to attract, but also to repel who you want to repel.
Anyways, I got this question from Practice Owner Hina Sheth asking…
“We are a cash-based practice that does not take Medicare. From the pics and posts it seems like many of the workshops that are successful are attracting seniors. Any tips to attract patients that are not Medicare?”
That’s a really good question…all of us want more patients but we also want patients that can pay us (since some of us don’t accept Medicare)
Killer Marketing member Dave Wilderman responded to Hina and said…
“Same problem with me, Hina. I did not designate an age range in my first attempt at a newspaper insert. I got 27 responses, 25 of whom were Medicare. So my next ad I just put at the top ‘If you are between the ages of 35 and 64, this workshop will specifically benefit you.’ It goes in the Sunday paper on Easter so we will see what kind of response I get.”
DAVE NAILED IT.
Dave played off of what we talked about in last week’s blog, which was how can I attract seniors…
It is the same exact principles except the facts are changed a little bit here.
Facts Can Change. Principles Always Stay The Same.
The question: How do I attract seniors to my practice for physical therapy?
First off, I think this can be a really loaded question, but I am going to break it down for you using a very simple principle that you can use in marketing your private practice going forward.
Whether you want Direct Access, Out-of-Network or Cash Pay, whatever that may be relative to seniors, this is how you want to look at it…
The first thing that we are going to do is take a look at is something that I’ve blogged about in the past…
Dan Kennedy’s triangle of Market-Message-Media Match.
We need to define the market, then we need to craft the message to that market. Finally, we need to deliver that message using the correct media for that particular market.