In this episode, we’ll hear from insight professionals at top brands on the biggest challenges facing user experience, customer experience and market researchers.
Happy Market Research is closing the year with a four-part podcast series, highlighting industry challenges, trends and much more.
This year we hit 80,000 downloads, interviewed 250 guests, heads of insights at Microsoft, P&G, and Samsung, we also had guests from leading agencies like Nielsen and TNS as well as several startup founders.
Referenced Guests:
Aji Ghose, Head of Research and Data Science at Sky
Twitter: www.twitter.com/ai_modeller Website: www.sky.com
Anne Brown, CEO of Gazelle Global Research Services
LinkedIn: www.linkedin.com/in/anne-brown Website: www.gazelleglobal.com
David Garcia Pawley, director of European countries for CMI at Samsung
LinkedIn: https://www.linkedin.com/in/davidgarciapawley/?originalSubdomain=uk Website: https://www.samsung.com/us
Estrella Lopez-Brea, the Global Head of Consumer Connections at Cereal Partners Worldwide
LinkedIn: https://www.linkedin.com/in/estrella-lopez-brea-60930311 Website: https://www.nestle-cereals.com/global/en
Marian Anderson, Director of Insights at Microsoft
LinkedIn: https://www.linkedin.com/in/mariangyarmathy Website: https://www.microsoft.com/en-us
Michael Yaksich, Director of Customer Strategy at Cruise
LinkedIn: https://www.linkedin.com/in/michael-yaksich-8277a912 Website: https://getcruise.com
Mitchell Atchison, a insights professional at a pharmaceutical firm
LinkedIn: https://www.linkedin.com/in/mitchell-atchison-0a43bb12
Rian van der Merwe, Product Manager at Wildbit
LinkedIn: www.linkedin.com/in/rianvdm Website: www.wildbit.com
Find Jamin Online:
Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil
Find Chueyee Online:
Email: chueyee@happymr.com LinkedIn: www.linkedin.com/in/chueyeeyang Twitter: www.twitter.com/chueyee15
Find Us Online:
Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com Monty Python and the Holy Grail: https://www.youtube.com/watch?v=zrzMhU_4m-g&t=14s
This Episode’s Sponsor: This episode is brought to you by G3 Translate. The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe. Not only do they speak hundreds of languages, but they are also fluent in market research, and we know that’s a unique language. For more information, please visit them at G3Translate.com.
[00:03] JAMIN: Thanks for tuning in! You’re listening to the Happy Market Research podcast, I'm Jamin Brazil, the show’s host. In this episode we’ll hear from insight professionals at top brands including Nestle, Microsoft, Sky, and Samsung, on the biggest challenges they face. If you are in sales and want to know what buyers are looking for or if you are an insights manager, this episode is for you. Again, I’m joined by our Producer, Chueyee Yang. Chueyee, how are you? [00:32] CHUEYEE: Hi Jamin, I’m ready to get things going. [00:37] JAMIN: Before we get started, I want to give a big thank you to our sponsor, G3 Translate. The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe. Not only do they speak hundreds of languages, but they are also fluent in market research. For more information, please visit them at G3Translate.com. [01:01] CHUEYEE: In our last episode, we analyzed the common factors across our guests that led them to happy careers in consumer insights. And we also gave you two key ways to drive organizational success. Honestly,