Conversations With Bacon

In recent years, there has been an explosion in digital marketing. Bold claims of making thousands of dollars a day have been perpetuated by self-proclaimed marketing gurus. It all seems a bit much to my cynical British eye.

This is why I was thrilled to have Mike Dillard come on Conversations With Bacon. Mike has spent years in the trenches running a number of businesses, and when I went on his podcast a little while back, he was a refreshing change from the usual marketing gurus.

In this show we dig into a broad swathe of topics including:

The importance of data and how to track it to get better results
The role of copy and how to be a better copywriter
Email marketing: is it still relevant in a world with too much email?
Tai Lopez, his approach, and if it works
The role of logic and emotion in purchasing products and services
Brand marketing, familiarity, and trust

If you are interesting in marketing, or work in marketing today, you should definitely check out this conversation.

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