In this episode you’ll learn:

• What essential things will need to be incorporated into your marketing in order for it to be effective
• The difference between marketing to warm traffic versus cold traffic
• If your service is too inexpensive can that lead to the wrong client walking through your door?
• What should be involved in an introductory package
• Why you should be testing your Facebook ads (and how to do it the right way)!
• What elements you should have in the copy of your ad and your landing page
• Why its important to make new members feel comfortable
• There are many different types of buyers…