In this episode you’ll learn:

• Identify what’s the right publicity for you and your business
• What can guest posts do for you if you are a thought leader
• How podcast interviews can be a more personal way to show your personality to potential clients
• Why print magazines are good for book promotion and lower priced ticket items
• What exactly is an influencer?
• When pitching, show people that you care about what they do and share who you are
• What are “credibility markers”?