Jennifer R. Farmer is a public relations expert who specializes in crisis communications and leadership development. She helps grassroots leaders, celebrities and executives navigate crises, develop winning public personas/brands, and tell their stories more effectively. She has been featured in The New York Times, the Wall Street Journal, and the Washington Post.

Find her debut book here: 'Extraordinary PR, Ordinary Budget: A Strategy Guide'

Find her on Twitter at @pr_whisperer and more information at www.jenniferrfarmer.org and www.spotlightpr.org