This episode of the NerdBrand podcast is about being careful about your network - who are you trying to talk to? This is where you discover your business network (referrals), not your clientele. 80% will be referrals, and 20%, well these %’s are made up. Point is, stop selling, asking, and start focusing on them, the audience, and other members. You’ll see things change for you.Chamber of Commerce Stereotypes:
- Do you like meeting insurance agents?
- New financial planners from companies you may not have heard of?
- New real estate agents?
- A guy who manages a pressure washer rental shop?
- Several video producers
- Other confused people wondering why they did this?
- 5 or 6 people in a group eating together that give you death stares if you try to introduce yourself?
Chamber are evolving to get out of these stereotypes.
- Chambers of commerce provide businesses with access to resources, discounts, and relationships that enable them to save money, market themselves and streamline their processes.
- Businesses internal to membership bring their own benefits to the total body. Meaning that leaving value up to the chamber alone is not realistic.