I've talked to people about how we try to develop brands and ad campaigns that hit people in the heart and then the mind. Relevance of your brand is really what I'm talking about.

But my word, I really hate to use more perceived jargon. But it is getting to where 1) it's not avoidable and 2) without using it, anything said is left ambiguous and therefore exacerbates the problem I want to fix.

That is proper meaning and use of terms for services.

Let’s start with this follow up to the most valuable brands of 2021-22:

Apple - $355.08 Billion

Amazon - $350.27

Google - $263.43

Microsoft -$184.25

Walmart - $111.92

On to the Top 5 Brands that are relevant of 2022:

1. Apple 

2. Peloton

3. Spotify

1. Bose

2. Android

https://www.prophet.com/relevantbrands-2022/