Charlotte Lee and Olivia Bishop didn't set out to build a swimwear brand—they were simply frustrated customers.

After struggling to find stylish, high-quality swimwear without paying expensive shipping and import duties, one simple question changed everything:

"Why don't we just do it?"

In this episode of Screw It Just DO It, they share how they built Toco Swim with no fashion background, while working full-time as accountants, and why taking action before feeling ready made all the difference.

In this episode, we discuss:

• Starting before you're ready.
• Building a business alongside full-time jobs.
• Learning an industry from scratch.
• Growing through customer feedback.
• Choosing sustainable growth over outside investment.

If you've ever had an idea but questioned whether you were experienced enough, this conversation is for you.

🎟️ Join us at the Festival of Entrepreneurs, November 3-4 at NEC Birmingham👉 www.festivalofentrepreneurs.co.uk