🌟 KPIs: Key Performance Indicators That Drive Growth 🚀

As entrepreneurs, we know that what gets measured, gets improved.
📈 It’s crucial to understand your KPIs in e-commerce! Let’s break down 4 essential ones for operations.

1️⃣ COGS (Cost of Goods Sold) as a % of revenue 📊

2️⃣ OPEX (Operating Expenses) as a % of revenue 💰

3️⃣ Cash Conversion Cycle ⏳ (How quickly cash flows back into your business)

4️⃣ Profit Margins 💵 (A healthy profit margin is a must!)

🔥BONUS: The Holy Grail: CPR (Customer Profit Ratio). This combines:

• Profit Margin ✅
• Customer Lifetime Value ⏳
• Customer Acquisition Cost 💸

💡 Pro Tip: Focus on cash flow and cost control, and always aim to increase your profit margins!

Curious about the marketing KPIs? Stay tuned for my next post! 😉