Last week, Aaron Burch was just a sad dude with a mask. Now, he's a sad dude with a mask and a message: "My Mom Died. That's Why I'm Like This."

Aaron's beautiful Mom, Cheryl, passed away of Covid-19. He searched out Covid Loss Support Groups, saw a post with a link to the GMA store, and 'as soon as he saw it, he knew he wanted to have written across his face why he was doing what he was doing and why it's so important to mask up'... (his words, not mine)

Aaron's story has been shared on several news segments, including CNN

Other segments can be found here and here (and to be honest, there could be more segments after this is aired)

Truly, the person to best tell Aaron's story is Aaron, so please take the time to listen and truly be with his loss and his grief. He and his mom both deserve it and this virus robbed them of so much.

PS. I always promised you the raw and the real so here you have our hour-ish talk, complete with technical difficulties so bear with us, and take witness to the beginning of our new friendship. Wishing we could have met by any other circumstance but this.

AND GODDAMMIT, WEAR A MASK!

IT'S NOT ABOUT YOU, IT'S FOR EVERYONE'S LOVED ONES.

Like Aaron says, "I WON'T LOSE YOU".

#iwontloseyou

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