Interview with Max Hoppy from Bind Agency talking entrepreneurship, startups, scale-ups, marketing, life working at Google and a whole heap more. So much value to be found in this conversation. Key takeaways include:

• The importance of raising seed capital early during the start-up phase

• Use growth hacking techniques which definitely will NOT scale to get a deeper understanding of your customer or market

• Your key growth goal should be to find 100 customers who will love and fight for your product, service or brand

• Inside insight into Google's famous training programmes, specifically the three R's 

• Build a world-class customer services mentally from day one

• The 'Bind' approach to ensuring consistent value in the client/agency relationship

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