Text Message - In this blog, podcast, and video Brad Smith shares his tips about why the majority of people will answer their text message rather than answering a phone call.

Q&A of the day: "Why do people answer their text message but not their phone?"

1. Phone calls are a bigger time commitment.
2. It is not always appropriate to take a call.
3. Phone calls require the uninterrupted use of my hand.
4. Phone calls require my full attention.
5. Phone calls can be intimidating.
6. Phone calls are annoying. 

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