This week we dig into why Scotch has sigh a high mind-share in western culture and why it's considered higher quality than other whiskeys. How this coordinated act of advertising shaped the way we perceive things even today. Sources for today's episode can be found in the following locations

• https://vinepair.com/articles/scotch-whisky-history-prohibition/
• https://vinepair.com/articles/violators-prohibition-serve-full-sentence-post-repeal/
• https://en.wikipedia.org/wiki/Atlantic_City_Conference
• https://www.bbc.com/news/uk-scotland-20946411
• https://www.prukbeat.com/articles/how-blended-scotch-whisky-conquered-the-world
• https://gearmoose.com/scotch-vs-irish-whiskey/
• https://www.thescotchadvocate.com/history.html