For many Marketers it's an age-old question - do I specialise or generalise? 

In this episode, Emma is joined by Kelly Gurr, a 20-year marketing leader with experience working in many different industries with B2C, B2B and B2B2C audiences from two different continents. 

As an M shaped marketer, she shares her journey from achieving deep experience across branding, marcomms, events and product marketing to overcoming imposter syndrome as a manager.

Kelly shares how she has overcome the challenges faced as a generalist, her advice on transferable skills and attitudes, and her trust in continued learning, great culture and self-belief.  

Kelly also talks us through how her diverse experience has helped her to create innovative strategies and really shapes how she builds and leads diverse teams.