Users are often a very powerful source of innovation - providing we listen to them!

Lyrics below:

If you need some inspiration 
When you’re wanting innovation 
Ask the crowd, they’ll shout out loud 
“U – U – Use our ideas!”  

When it comes to diffusion 
There’s a really neat solution 
Bring the users along, you can’t go wrong 
Just U-U-Use their ideas!  

In a world of co-creation, customer emancipation 
There is this new big thing , Customizing 
Let’s innovate…!  

Democratizing innovation 
Is the latest big sensation
 Let the users lead, they know their needs 
Just U U Use their ideas  

 No R&D or marketing Let your users do their own thing     
Build a community and they’ll soon be 
Your eyes and ears!

 Henry Ford, gave us no choice 
But now we’ve found our own voice 
On a Facebook site we can get it right 
We know what’s best – so just invest 
Listen to us – don’t make a fuss 
And U U Use our ideas….!