I really like the picture on our paintless repair website. But what does it say to customers? Does it convey the message which will get them to call and give us money? How would you even know? This episode tells you exactly how to know which picture, headline or element is the best for maximizing your web results. We’ll show you some ways to do it free and tell you the things we are testing very soon. * Where to split test for free * How to set it up * Why its important * Tips on images for your PDR site

Derek has some reviews on tools as well: * Edgy Tools Knockdown * Plastic Hammer from Druztools * Dentgear Buddy Tool 18"

SHOWNOTES Links mentioned in this episode: crazy egg google analytics "Everybody Lies" by Seth Stephens-Davidowitz Appsumo.com imageoptim app kraken.io