+You know that ad campaign that has 5 billion views? No not the Super Bowl one, the TikTok one... oh.. I guess it was also on the Super Bowl too.  Little Ceasars has updated the TikTok brand playbook with some great tactics and we dig in.

• Choosing the right platform and ad unit is JUST AS IMPORTANT as the creative idea if you want to drive results.  We talk about what works where and how to get your media buyer more involved in the creative process.

• Cue Masterpiece Theatre music.  Rachyl, a media buyer by day, and super sleuth by night, has uncovering something very off about a fun little band on TikTok.  I guess you will just have to listen to find out.

+We came across a brilliant 100% native execution on Twitter that we have to talk about.  It uses a feature that we haven't seen before.

+DTC headlines.  What works and what doesn't, and why what you think might not work might actually work.  Ecomm people pay attention!

+The Rant Wheel gets.... awkward.

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