• Diversifying ads to look native on newer social media platforms
• How Facebook advertising has shifted over the past few years (and what that means for brands)
• The experience of an ad vs conversion rate alone
• Why dropshipping is more of a struggle in 2020
• Using different campaigns for different parts of the funnel is a powerful tool for both acquisition and retention
• How to use retargeting for upsells and cross-sells (and deciding which products to push in these ads)
• Signals that let you know if your ads are working
• Retargeting is expensive on Facebook, but CPMs on newer platforms like Snapchat can be much lower
• How Savannah harnesses UGC to establish trust
• Bringing your most evangelical customers to the forefront in your advertising