• Creating a cohesive set of experiences through the whole customer journey means nailing down your tech and focusing on intangibles
• Creating a “value add” at every touchpoint instead of independent experiences
• How Elliot is built to even the digital playing field
• Marketing to individuals vs marketing to organizations
• The connections between DTC and SaaS/consumer tech
• “You can’t optimize brand marketing. You have to feel it- and oh my god, I hate saying that.”
• Looking at selling as a process largely external to your site
• Drops are way more interesting than teasing a release
• To meaningfully use a channel, you need to both create and consume from it
• Connect with Marco on Twitter: @allthingsmarco