• Building a passion project into something much bigger
• It’s not about creating a new habit- it’s reshaping existing rituals
• “Everything, to have a successful communication, is about context”
• Books referenced: Start With Why by Simon Sinek and Obviously Awesome by April Dunford
• “Consider your product as a feature of the experience”
• DTC pizza- could it be a thing?
• Benefit vs value for your customer
• How UGC creates context and tells the story of your product
• Selling isn’t just about price and convenience anymore- it’s about deeper values
• The difference between a subscription and a membership
• Investing time to create impact (doing the hard things that no one’s doing)
• Here’s the booklet Kristen mentions