The Billy Rickman Show: Success Sessions: Recent Episodes
Billy Rickman
Being in business over the past few years has become increasingly demanding. As a business owner its getting harder to know what to do, when to do it and how to do it.
The constant changes and updates in business can make you feel overwhelmed, so the question is ‘how do you stay ahead of the game, stay motivated and create a business that doesn’t just keep the doors open, but achieves serious profit?’
This podcast will answer that that question. Im Billy Rickman and this is Success Sessions.
Earlier this week, I did an episode on lockdowns and strategies you can use to navigate it.
It was downloaded so many times that I thought I’d do a follow up.
This time, I’m it’s more of a plea than anything else.
It’s something you need to know if you’re either in lockdown or concerned about the future.
Find out what it is in Episode 357: Stay on the Front Foot
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This week I implemented an initiative with my coaching group.
We would get up at 530 and we would all go through our online learning together.
There was no structure. No lessons. Nothing but a group of people working on their own coaching modules.
What came from this has been something remarkable.
People got unstuck.
People gained momentum.
Momentum is a powerful thing and when implemented, it can fast track your success.
Find out what’s been happening in Episode 356: Getting Unstuck
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Contact Margie Scharer
-> Facebook: https://www.facebook.com/myplacehairandbeauty
-> Instagram: https://www.instagram.com/myplacehairandbeauty/
Salon Owners need some good news stories, right now and this is surely one of them.
In 9 months, Margie went from earning $1,500 per week to $9,000 a week and from 0 staff to 5.
This was all done during one of the hardest, if not THE hardest economies in the history of business.
Find out what how she did it in Episode 355: Interview with Hair Salon Owner, Margie Scharer
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With so many businesses going in and out of lockdown, on Wednesday I held a special huddle with my coaching group.
We spoke about ways to maximise income, reduce expenses and navigate their way through covid, and in this episode I want to share these with you.
Find out what they are in Episode 354: Navigating Rolling Lockdowns
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If you’re looking to scale your business, then you’re going to need great team members.
To find and train these people though costs you money… a lot of money.
If you want a more effective way to train your team though, that gets better results, then you need to start doing this.
Find out what it is in Episode 353: Video Training
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If you want to improve sales, there’s one thing you need to first before you do anything else.
Before you leave scripts, before you learn tonality or emphasis.
You have to start with this.
Find out what it is in Episode 352: Sales Mindset
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I finished my first book of 52 today and I wanted to share with two very important lessons I took from it.
Find out what they are in Episode 351: Set Your Business Up To Sell
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There’s two distinct advantages that small business has over big business and if used correctly, it can see small business win in the battle of the two.
If you are in small business and you’re up against big business competition, then pay attention to this episode.
This is Episode 350: How to BEAT Big Business
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With Instagram and Facebook becoming harder to get traction in the market, everyone’s wondering what’s next?
Well, if you look at the data, TikTok is the place to start building your following.
Find out why in Episode 349: Get on TikTok
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Do you do regular performance appraisals with your team?
If not, you should.
Find out why in Episode 348: Performance Appraisals
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There’s three things you can do in your business right away to maximise your retail sales.
They don’t take skill or talent… it just takes for you to take action to make it happen
Find out what they are in Episode 347: 3 Ways to Maximise Retail Sales
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Want to know a way to massively grow your bookings without costing you a cent in marketing?
One of my clients did and when I proved it to her, she’s never looked back.
Find out how in Episode 346: Door to Door Marketing
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My first book of my 52 books in 52 Weeks has already got my brain going.
From it, I asked myself an important question, which I think you should ask yourself.
Find out what it is in Episode 345: Would You Do It Over?
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Call me crazy, but in addition to my 365 days of podcasting in a row, I’ve started a new journey today to feed my brain and inspire even more.
I’m reading 52 books in 52 weeks.
To join the group, go to: https://www.facebook.com/groups/billysbookclub
Find out why I’m doing this in Episode 344: 52 Books in 52 Weeks
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There’s a show I’ve been watching the past few days where billionaires go undercover to turn $100 into $1million.
It’s a fascinating show, but there’s two things each of the billionaires do that is the key to their success.
Find out what they are in Episode 343: Undercover Billionaire
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Today I had to make a tough decision for the business.
Even though I didn’t want to, it was necessary for the future of my clients and my team.
In business often times, we have to make tough decisions and in this episode I tell you what happened and why it’s important to stand up as a leader when necessary.
This is Episode 342: Tough Decisions
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I get asked a lot whether I’d open a salon again.
The short answer is no, but if I did, there would be 4 things that I would definitely do from the start to make sure it was a success.
Find out what they are in Episode 341: 4 Musts When Opening a Salon
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In the last episode we spoke about referrals.
In today’s episode, I’m doubling down by giving you a more sophisticated and far more powerful way to setup referrals.
In the episode I reference a link. So here it is for those that want to check it out -> https://tinyurl.com/6weekaffiliate
Find out more in Episode 340: Creating an Affiliate Program
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There are three things you need to create a rock solid referral program, guaranteed to fill your books for months!
It needs to be simple, it needs less people involved and you need to maintain control.
Let me explain in Episode 339: How To Create An INSANE Referral Program
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If you’re serious about growing your salon memberships, there is a role that you should consider.
It comes from the gym industry and it could just be your secret weapon!
Find out what it is in Episode 338: The Membership Consultant
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Blogging…. Is it an important part of business and should you have one?
The answer is… well it depends.
There are things you must adhere to if you’re going to start a blog and I discuss them in todays podcast.
This is Episode 337: How to Start a Blog
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Should you have an online store?
That’s the question a lot of people are asking these days and my answer is not probably one you would expect from me.
There are many advantages to having an online store, but unless you do it right, it can be problematic.
Let me explain more in Episode 336: Should I Have An Online Store?
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Here’s how you take one piece of content and turn it into many.
Find out how in Episode 335: Creating Lots of Content
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What do you do when someone comes in and says they’re using products that aren’t the best for them?
Most people in the industry do this all wrong.
There is a right way.
Find out how in Episode 334: When They’re Using Bad Products
Are you a victim?
Do you see yourself as a victim in any area of your life?
If you do, or perhaps even maybe you do, then you need to listen to this podcast.
This is Episode 333: Stop Being a Victim
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There’s a lesson I learnt from a speak over ten years ago that still remains with me today.
It’s one sentence that has so much truth, it can change the way you do everything.
Find out what it is in Episode 332: The One Sentence
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There’s an article written by Les Brown that I have at the front of our sales manual.
As I was training my new sales people today, I went through it with them and it reminded me how powerful it is.
In today’s episode, I wanted to share this with you.
This is Episode 331: Live Up To Your Greatness
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There are three things that concern me greatly if they exist within a business.
Have one and it’s a problem.
Have all 3 and it can be an urgent crisis.
Find out what they are is Episode 330: The Three Red Flags
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Warren Buffet tells an amazing short story that highlights the relationship between a positive mindset, a healthy body and success.
Today I’m going to use this to share with you a reflection of my own journey with this and how important it is for you to master these things if you want to succeed.
This is Episode 329: You Only Get One
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In today’s episode, I’m gonna give you my list of the 6 top qualities you need in order to be successful as an entrepreneur.
This is Episode 328: Six Things You Must Have To Succeed
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Tonight I had a group interview and one of the candidates shared an amazing story of tenacity.
I’m today’s podcast, I wanted to share this story to motivate and remind you of what it takes to succeed.
This is Episode 327: What it REALLY takes to succeed!
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This is part 2 of a 2 part podcast.
I had a client call me and ask me for a specific strategy on how to make her financial goal in 6 months.
This podcast will give you the answer.
This is Episode 326: How To Achieve a Financial Goal (Part 2)
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This is part 1 of a 2 part podcast.
I had a client call me and ask me for a specific strategy on how to make her financial goal in 6 months.
This podcast will give you the answer.
This is Episode 325: How To Achieve a Financial Goal (Part 1)
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This document is probably the best thing I’ve ever written… and I don’t say that lightly.
It’s a 10 star retention strategy and it’s specifically designed to keep your clients full and to plug every hole your business has in its leaky bucket.
Find out more in Episode 324: 10 Star Retention Strategy
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Time management, or more specifically monitoring time, is something that is often overlooked in business.
If you knew the cost to your business though, you’d never overlook it again.
Understanding where your hours go and where your team are spending there’s, is very important… especially if yoj have big goals.
Let me explain in Episode 323: Managing Time
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Nobody cares whether you fail and nobody cares whether you succeed.
That’s not a negative thing to say, it’s empowering and positive.
It allows you to break free from the thoughts that hold you back.
Fear of failure, fear of judgement, fear of not being enough.
Let me explain in Episode 322: Nobody Cares
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Whether you think you can, or think you can’t… you’re right.
This is a famous quote by Henry Ford and some hundred years on, it’s just as relevant now as it was back then.
But what does it really mean and how important is it to understand?
Find out in Episode 321: It’s Time to Break Free
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There’s 3 things that all business owners should have taken away from the lockdowns and how they need to manage their business in the future.
With so much uncertainty still ahead, this is a must listen to episode.
Find out more in Episode 320: Protecting Your Business
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This is a very important episode for everybody to hear who’s interested in thriving over the next 12 months on social media.
The landscape has changed... the rules have changed, but if you know how to play the new game, then you will leave your competition for dead.
Find out more in Episode 319: The New Social Landscape
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I’m doing a giveaway as a way of saying thanks to all of my awesome listeners.
I’m so grateful to each and every one of you, and so I want to say thank you.
Tune in as I let you know what I’ve been up to and the prize you can win at the end.
This is Episode 318: You Can Win
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The way to improve in any area is to put yourself in hard positions, so that the hard becomes easy and the easier becomes... well a piece of cake.
Let me explain in Episode 317: Hard Situations
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There’s a controversial topic I want to talk about but only because I’m so passionate about businesses succeeding.
It’s a big problem in the industry and something I feel a lot of people need to hear.
Find out what it is in Episode 316: Stop Learning About Hair and Skin
We’ve just re-introduced a commission structure into the business that a week in, we’re already seeing a huge spike in s productivity and performance.
If I owned salons again, I would introduce this into mine.
It’s simple, effective and the team will love it.
Find out what it is in Episode 315: Daily Commissions
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There’s a phenomenon in sports known as a purple patch.
It’s when a player will have a short run of success.
The same thing happens in business, but what causes it?
Let me explain in Episode 314: Purple Patch
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How much do you justify your negative habits?
If you’re like everybody else, then probably a lot.
Justification gives you short term relief, but causes long term pain.
Let me explain in Episode 313: How Much Do You Justify?
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Would you give away $40,000 of gift vouchers?
Does this sound ludicrous to you?
Perhaps if it does, there’s some things you need to look at it in your business.
Find out what they are in Episode 312: Giving Away $40,000 of Gift Vouchers
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There are 5 stages to every single sale, regardless of what you’re selling, but there is one stage that is the most important if you want to make sales.
Do you know what it is?
Find out in Episode 311: The 5 Stages of Any Sale
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When making sales there’s two parts of the brain you need to get the ok from.
The emotional part and the logical part.
Do you know which one is most important and why?
Find out more in Episode 310: Talking Emotion
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This one trick is used by sales people all over the world.
It avoids using a yes or no question and it gives two answers that both result in a sale.
It’s called the alternate choice and you can use it in your own business to increase sales.
Find out more in Episode 309: The Alternate Choice
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There’s one thing that a leader must have that is a complete non-negitiable.
It's something that is common in every single successful entrepreneur.
It may seem insignificant, but it is critical to the sucess of your business and your team.
Find out more what it is in Episode 308: Unwaivering Optimisim
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The other night, something happened that caused me to reflect.
Initially it was about my want for public recognition, but this turned into something more deep and it allowed me to get clarity in a really simple form of why I do what I do.
It was a great lesson for me to grow through and so I wanted to share this story with you in hope it might help you too.
Find out more in Episode 307: Two Options For The Future
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Mistakes are commonplace in life.
We make mistakes all the time.
But in business, is this good?
Can it be good?
What about not making mistakes... good or bad?
It’s an interesting question and my answer might surprise you.
Find out more in Episode 306: The Science of Making Mistakes
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If your business is struggling, how do you know when enough is enough or at the very least when to ask for help?
Owners around the world continue to pour money into a business in hope that it will change, but the chances are, it won’t... unless you do something about it.
Find out more in Episode 305: Is It Time For a Change?
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When I was at sales training today, something struck me about one of the takeaways that was very consistent amongst the class.
I’ve never noticed it before, but upon reflection it has shown up quite a lot.
It seems like a missing ingredient for a lot of people, but if you master this, then the sky is the limit.
Find out what it is in Episode 304: Get Confident
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There’s something you may have too much of in your business that’s creating an environment that doesn’t push you to succeed.
It seems counterintuitive, but the less you have of this, the more likely it is you will succeed.
Find out what it is in Episode 303: Your Safety Net
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There are four types of marketing offers that you should be considering when creating a marketing campaign.
Find out what’s they are in Episode 302: The FOUR Types of Marketing Offers
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There are some HUGE changes happening with Facebook ads right now.
iOS 14 has just been rolled out and the updates in privacy and security policies are causing massive problems for marketers and business owners all over the world.
This is an episode you must to listen to.
Find out what’s happening in Episode 301: Massive Changes to Facebook Ads
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Holy cow! Episode 300!!
What is the message for this huge milestone??
I’ll give you a clue, it’s about fighting battles and winning wars.
Find out what it is in Episode 300: You Are A Fighter
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There’s a simple question that can be asked and often times this question is the difference between success and failure.
Find out what it is in Episode 299: Help!
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Work culture is a crucial component of success.
Negative culture = low productivity, low output and low results.
Positive work culture = high productivity, high output and high results.
But who’s job is it to set that?
It’s yours.
Find out more in Episode 298: What’s Your Culture?
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This Pandemic is not going away.
Businesses are finding it harder to make money and harder to find staff.
With the challenges now facing us in the new economy, there’s one thing that all business owners must learn how to do and that’s to innovate.
Find out more in Episode 297: Innovate or Die
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One of the biggest and most important lessons I’ve ever learnt in business is this.
It’s something that goes directly against my natural personality type, but if you want to stay in business for a long time, it’s something you must do.
Find out more in Episode 296: Cash in Bank
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There’s a strategy that the airline and hotel industry use which fills their off peak times whilst maximising their peak times.
It’s called Yield Management and you can use this in your business to get a similar result.
Find out more in Episode 295: What is Yield Management?
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A lot of businesses are struggling to find quality team members right now.
In Australia, there is a huge labour shortage and its massively effecting the success of a lot of businesses.
If you feel like this, then make sure you listen in.
This is in Episode 294: Outsourcing
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In business and in life, the easy option when somethings not going right, is to look to blame.
It’s much easier to say it’s something else or someone else that’s caused the problem.
In my business though, I ask my team one question that shifts them away form blame abs into accountability.
Find out what it is in Episode 293: Things You Can Control
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If you’re feeling stuck or you’re not getting the results you want in any area of your life, then you need to apply these three rules.
Follow these and you will see a breakthrough.
You will finally see success in that area.
Find out more in Episode 292: Three Keys to Breakthrough
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As we grow in business, we come across challenges that we never knew existed.
It’s a part of business and something we need to except.
It reminds me that business is not an outcome or a destination, but business is a journey, something to enjoy.
Find out more in Episode 291: Business is a Journey
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As you grow, the temptation is to spend all your time doing things that are important to your growth.
Sometimes though, one of the most important things you can do as a business owner, is to get back in the trenches, getting up close and personal with the every day operations.
Find out more in Episode 290: Up Close and Personal
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If you feel like you’re being reactive every month, trying something new to fix or grow your business, then you might have this problem.
Find out what it is in Episode 289: Are You Reactive?
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Are you starting to see a slowdown in your Facebook and Instagram engagement?
Are your Facebook Ads becoming more expensive with less results?
If so, you’re not alone.
So what’s the next big thing? Where to from here?
This is Episode 288: The Next Big Thing
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There’s only two reasons why someone won’t buy from you and if you understand this, then you will start to sell a whole lot more.
Find out what they are in Episode 287: The Two Reasons
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When it comes to promotions, it is critical that you get it right.
Get it right and the business can soar to heights never thought possible.
Get it wrong and the consequences can have devastating effects.
Find out more in Episode 286: The Importance of Selecting Great Leaders
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Problems come in all shapes and sizes and to solve them, it takes varying degrees of action.
What I’ve found though, is most problems can be solved, not by taking unnecessary massive action, but by subtle tweaks to the process.
This is Episode 285: Subtleties of Business
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There’s two types of people in life... those who quit and those who never give in.
This doesn’t just go for big things, it’s also the small things in life.
What do you do when things get hard or don’t go your way?
Do you quit or do you press on?
Find out how in Episode 284: Two Types of People
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Most businesses understand the value in training, but not if you’re training the wrong areas.
If your training consists of services, treatments and product knowledge, then you are leaving a lot on the table right now.
You need to look at your training and find a better balance.
Find out how in Episode 283: How To Train Right
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Most people don’t get what they want because they don’t know what they want!
In order to get something, you have first know what it is you’re after, so you can put the steps in place to get there.
Clarity on a goal is important, but it doesn’t come easy to a lot of people.
Listen in as discuss why.
This is Episode 282: Knowing the Goal
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We have a central spreadsheet that’s used to collect data on all our campaigns.
It has around 52 metrics that we track and we use this is to compare and measure results.
This week we added a new measurement and it’s amazing the insight it’s given us.
It goes to show once again that data is king.
This is Episode 281: Data Overload
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What a wonderful world.
One of the greatest dings ever written.
But what does it have to do with business success?
Well, it has a lot to do with your perspective or the world and if your perspective is skewed abs you only see negative, then more than likely yoj aren’t seeing the many opportunities that present themselves every single day.
To see more you have to change your perspective.
This is Episode 280: What’s Your Perspective?
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There’s a benefit to having an A-class player in your business, that goes way beyond their individual performance.
A-Class players not only deliver their own results, but also raise the standard of others and help deliver success across multiple business elements.
If you’re stuck and want to grow, this might just be the episode you need to hear.
This is Episode 279: Why You Need an A-Class Player
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After my recent episode called lonely in business, some people had some questions about my priorities in life.
Do I just work?
Do I do anything else?
Do I sacrifice everything in life, including time with my children?
The answer is that nothing could be further from the truth and so in this episode, I wanted to clear the air.
This is Episode 278: Happiness is the Goal
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The success cycle is proven to guarantee you success in any area of your life.
Business, relationships, sales, fitness.
There’s only 4 steps to it and if you follow each step, the results will follow.
Find out what they are in Episode 277: The Success Cycle
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The power of story telling.
When writing ads, most people fall into the trap of simply writing what they get. This works fine for a low cost offer, but when you’re selling something of real value, these tend to fall flat.
Whenever you’re selling a high ticket item, there’s one way to attract quality leads that out performs all others.
Story telling.
In today’s episode, I’m going to take you through the ad structure I use to create high performing ads that turns leads into sales.
This is Episode 276: High Ticket Ads
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Today is ANZAC Day.
A day where we pay our respects to those brave men and women who have served, and continue to serve and protect, our nation.
After serving in the military for 8 years, one of the the best things I was taught was discipline.
Being disciplined helps you succeed in every area or your life and in today’s episode, I give my take on why.
This is Episode 275: Being Disciplined
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In 2019 I hosted an event called SALONGROWTHCON for 850 people on the Gold Coast.
24 hours beforehand, something happened that nearly cancelled the whole event and in today’s episode, I’m going to tell you the story and the lesson that’s in it for you.
This is Episode 274: Cancel the Event
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If you’re quiet right now, here’s three quick ways that you can help you fill your books and fast!
Find out how in Episode 273: Fill Your Books Fast
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They’re probably one of the most important things you can do.
In this episode, I talk about what I do with my Team and what I used to do in my salons to get my Team firing.
This is Episode 272: Morning Meetings
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Where do you stand when it comes to people copying you?
Or more broadly speaking, how much do you tolerate with things that effect your business, your livelihood... the people who trust you to protect them?
Do you have firm limits or do you roll over?
Find out my thoughts on this in Episode 271: Where Do You Draw The Line?
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This is about as raw as it gets for me.
I’ve been feeling very lonely in business lately and tonight I just felt like I needed to get it out.
If you’ve ever felt lonely as a business owner or you’re going through that right now, then make sure you listen in.
It might just help.
This is Episode 270: Lonely in Business
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What do you do when haters and trolls come knocking?
Do you retreat or do you dig in?
As you grow, this will inevitably happen... but I implore you to never surrender.
If anything, you should double down.
If you’re scared or negative comments or fearful of opinions, listen in to this podcast.
This is Episode 269: Negative Comments
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In 1961, President JFK set the people of the US a goal... to land man on the moon before then end of the decade.
In a famous speech, he said ‘We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard.
This quote has always served as an inspiration to me and it should to you to.
Want to know why?
Tune in to Episode 268: Do It Because It Is Hard
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Everybody has one thing in their business they know they need to change but they’re to emotionally attached to it.
Something that has been with them for too long.
A logo, a website, staff, uniforms, a name, a promotion, a service, a product.
There’s always something and you must let go in order to survive
Tune in to Episode 267: How To Avoid Death by Emotional Attachment
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What’s more important working harder or working smarter?
For me theres definitely only once answer.
Find out what it is in Episode 266: Smarter or Harder
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When Tony left the mines as a welder, I'm sure he never imagined he'd be the owner of two hair salons in Hobart.
Life works in funny ways though, and fast forward a few years, that's exactly what happened.
Over the past 5 years, Tony has now created two amazing businesses, however recently one single event happened which has caused him rethink everything and become a man on a mission.
In this podcast, I interview Tony and find out exactly what happened that triggered this massive change and the lessons you can learn from this.
This is Episode 265: Changing Gears: Interview with Tony Clasener
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Today I interview Vikki Bono, an award winning hair salon owner who has been in the industry for over 40 years.
Her story is one of courage, self belief and determination.
Get inspired by this amazing woman and see what it takes to not just survive in this industry, but to continuously grow and succeed over so many years.
This is Episode 265: The Right Stuff: An Interview with Vikki Bono
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We’ve all been there.
We hire someone and they’re just not the right fit.
Either something they said, something they did or perhaps they just aren’t producing the results you thought they would.
One of the hardest things you have to do as a business owner is let someone go, but sometimes for the greater good, you just have to do it.
Let me explain in Episode 264: How to Effectively Dismiss Unproductive Staff
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One of the least talked about marketing strategies is something that is so cheap, so efficient, but often times so misused.
This is SMS marketing.
The once powerful and dominating strategy for small business marketing has taken a back seat over the last few years, but it is just as powerful and just as dominant now as it once was.
I talk about how to correctly use SMS marketing in Episode 263: How To CORRECTLY Market Using SMS
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There’s a simple reason why most people find it hard to delegate.
They don’t think the person will do as good of a job as them or better.
I mean, if you knew they would then, you would delegate right?
This is a very simple answer, but I go a lot deeper in this podcast and tell you how you can finally break through with delegation.
This is Episode 262: The REAL Reason You Won’t Delegate
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Remember a time when you wee motivated? When someone told you couldn’t or you got double crossed or you had to make money.
it might have been a minute or a day but why were you so motivated?
How were you able to be so determined and so focused?
In a world of distractions, it’s becoming one of the most important qualities that an entrepreneur can have - how to stay on track and not become distracted.
In this episode I give you 7 strategies to remove distractions right away.
This is Episode 261: 7 Ways To Remove Distractions
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This week I set my Team a monstrous target.
And you know what happened? They beat it!
Sometimes you have to set the unachievable to push your Team to a new level of what is achievable.
Targets and Teamwork are critical to any Team’s success, particularly if you’re looking to grow to a level that most people can’t even dream of.
Listen to what happened this week in Episode 260: Monstrous Targets!
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This morning I got asked by my coaching clients how do I get my team pumped abs excited for the day?
So here’s my answer.
This is Episode 259: How To Motivate Your Team!
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If there is an area in your business that is not doing as well as you hoped it would, then there is a reason for that.
And the good news is that it can be fixed pretty easily if you just do this one thing.
It’s not hard, it just takes discipline.
If you master this though, you can get results in just about anything you want.
Find out this thing is in Episode 258: Stay Focused!
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Today I had 16 new employees start.
I’ve never had that many people all start in one day before and there were some huge lessons in it for me.
Even though you might not be hiring that many people right now, the lessons still apply for any size business.
Find out what they are in Episode 257: Hiring in Bulk
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There is a role that you probably don’t have in your business, but it makes sense to have them.
In fact, it doesn’t just make sense, it seems like a no-brainer and a must have if you’re serious about success.
Find out what it is in Episode 256: A World of Possibilities
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I’m hearing a lot lately how businesses are fully booked weeks in advance.
What do you do though, if you want to continue your growth? How do you create more space?
There’s a simple economic principal that will fix this immediately.
Find out what it is in Episode 255: Supply and Demand
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There are 5 character traits that I see consistently in successful people.
And I’ll give you a clue... the list doesn’t include talent.
Find out what they are in Episode 254: The Most Important Character Traits for Success
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Most salons, spas and clinics order their stock all wrong.
The end result is a retail area that’s full to the brim, but with products that can’t or won’t sell.
You end up with rows and rows of dead money sitting their collecting dust.
There is a way though to turn that dead money into clear profit and it doesn’t take long.
Find out how in Episode 253: The 80/20 Rule
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In one day on Tuesday just gone, we hired 23 people.
23 people in 24 hours.
I don’t know if I’m smart or if I’m plain dumb, but regardless, the way in which we did it, is a lesson you can take into your business.
This is Episode 252: 10 Steps to Perfect Recruitment
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The most important skill a salesperson can have is the ability to overcome objections.
‘I can’t afford it’ ‘I have to speak to my partner’ ‘let me think about it’.
Imagine if you could overcome these every time.
You can with this simple 5 step process.
Find out in Episode 251: Five Steps to Overcome Any Objection
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To celebrate Episode 250, I give you a sneak peak behind the curtains of my coaching program.
In this episode, I read out one of the units in the program which explains specifically how much its costing you by not having a clear and effective retention strategy in place.
This is a must listen.
Tune into Episode 250: [INSIDER] The Cost of Not Retaining Clients
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Ever wondered why you buy a car or a new dress and then all of a sudden you see them everywhere?
That’s your RAS... or your Reticular Activator System. It pays attention and notices things that are important to you.
When you get a new car, all of a sudden it’s important to you and so your RAS starts to notice them.
This happens with all sorts of things in life including things to do with a new job, a new product, a new hobby or a type of person you start to associate with.
You start to see things associated to them everywhere.
Why is this so important in life and in business?
Find out in Episode 249: Why You Must Control Your Thoughts
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Did you know that if you make $30,000 and have a rebooking rate of 70%, then you are losing approx. $108,000 in lost clients per year.
Earn more than that or have retention less than 70% and that number is even worse.
Retention is that thing that we hear about but nobody focuses on.
Today we’re going to make it the focus.
This is Episode 248: Saving $100,000 a Year from Lost Clients
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There are five simple things that anybody can do to achieve better results and to create a business and a life that is thriving.
Execute these five things regularly and you will see consistent and rapid growth.
This is Episode 247: My Top 5 List for Success. Don’t forget to like, comment and share... and if you love it, hit the subscribe button too
There is one word that can stop sales and bookings dead in their tracks.
It only has two letters.
But it’s so powerful.
Want to know what it is?
Find out in Episode 246: Avoid This One Word
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Another episode on salon memberships. Why?
Because they are about the most important thing than any salon can have.
More than a full book, more than high sales, more than great staff...
... a salon membership should be priority for any salon owner.
And if you’re thinking how you get all these members, then tune into this episode.
Find out in Episode 245: Membership VIP Nights
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Career mapping.
Sounds a bit boring, but it’s an incredibly powerful tool to have when trying to attract and retain great staff!
If you’re unsure what it is or hot to use it, listen in to this episode.
This is Episode 244: How To Do Career Mapping
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Apart from the strategy and technical aspects of business, there are two fundamental principles that you as an individual, must improve if you are to grow your business.
Do one of these and you can double your business.
Do both of them and you can see growth like you haven’t seen before!
This is Episode 243: The Two Principles of Growth
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I got a question sent to me this morning from a listener wanting to know if they should expand or sit on what they’ve got.
They got offered a great opportunity, so what should they do?
This podcast is my answer.
This is Episode 242: Should I Buy Another Salon?
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Years ago, I read about a Department Store that was able to not just survive a huge national competitor coming to town, but actually increase their profits!
The lessons from how they did it is very important for any business owner and if you follow the advice in this podcast, you can see a huge increase in your retail sales and the average amount you receive per sale.
Find out wha they did in Episode 241: How To Increase Your Retail and Average Sale Amount
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What’s the difference between boosting a Facebook post for your business and create an Ads campaign in Facebook Ads Manager?
It’s a question I get asked a lot, so in today’s episode I thought I’d outline the broad diff enrages between the two and when you should be using one over the other.
This is Episode 240: Boosted Posts vs. Facebook Ads
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There’s two small things you aren’t doing that’s costing your business hundreds of thousands of dollars each year.
To fix them, it doesn’t take skill or sophistication.
You just need to realise you’re not doing them.
Find out what they are in Episode 239: Why You’re Missing Out on Hundreds of Thousands of Dollars
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Coaches and businesses in general, want to always talk about their highlight reels. Their best customers, their best results, their best reviews. But what about the lowlights? What about the clients you avoid talking about? Well, I'm going to talk about 3 coaching clients we've lost this year... and the reasons it happened. Don’t forget to like, comment and share... and if you love it, hit the subscribe button too
There's a topic that in life that fascinates me.
I talk about it in various ways all the time.
It's moments in time. Moments that happen that completely shape the future of a person, their family or their business.
Often times, those moments that have the most effect are moments where you are forced to make a decision whether to do it or not.
Those moments of decision making have huge impacts on where you will end up in life.
Tune in to find out more in Episode 237: Never Underestimate a Single Moment in Time
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In the 1950’s a British runner changed everything about what was previously thought possible by humans.
And from this breakthrough, Athletics changed forever.
What happened, also serves as a massive lesson for many things in life, including business.
Find out more in Episode 236: If One Person Can, Anyone Can
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We are nothing more than the standards we set for ourselves and expect of others.
That’s it.
That’s what we are.
Let me explain in Episode 235: What Are Your Standards?
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Social media is still a hot topic for a lot of owners and mainly because it’s all still so confusing.
If you’re wondering why your content doesn’t get reach and engagement any more, it’s not because the platform is broken.
The reason? Because your content is broken.
Find out more in Episode 234: Is Your Social Media Broken?
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There was a moment at ThinkTank 2021 that I got a lot of feedback on.
It was a short 4 minute presentation, where I let salon owners know the hard truth about sales and how their attitude towards sales could be putting their future at risk. It's uncomfortable for most, but if you are a business owner, you need to hear this. Episode 233: The Hard Truth About Salon Sales
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How did this salon owner turn two $39 microdermabrasion clients into more than $2,500?
It is possible.
It happens all the time.
You just have to be prepared and setup to succeed.
Find out more in Episode 232: Creating Massive Profit!
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Every. Salon. Owner. Needs. To. Know. This!
In this episode I talk about three graphs I created for ThinkTank and what I saw, flawed me.
It's why most businesses stop growing.
If you've plateaued or you're losing ground, then you must listen to this.
This is Episode 231: Why You're Not Growing
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One thing any business needs in order to succeed is an amazing team.
This past 3 days has shown me that I have that and I wanted to share the value this brings to me.
More importantly what it would mean to you if you had a great team
It will literally make it break your business .
This is Episode 230: Your Team
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All I can say is WOW.
Day 2 of my Coaching Conference done and this evenings session blew me away.
We got our salon owners on the phones booking people in and we managed to achieve over $55,000 in projected sales in just 45 minutes.
Find out more in Episode 230: $55,000 in Bookings in 45 Minutes!
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Today I sat in a room all day long with 40 salon owners.
What lessons did I learn?
Here’s my 6 biggest takeaways in Episode 229: My 6 Biggest Lessons from Day 1 of ThinkTank 2021
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If you have these four superheroes in business, you are almost certain to succeed.
-
Marketing
-
Sales
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Coaching
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Memberships
But in context, what does each one mean and why are they so important?
Find out in Episode 228: The Fantastic Four
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The trouble with business is that it's hard. Really hard.
So to get out of doing the work, people latch onto all sorts of distractions.
Whether it's waiting for a sign from the universe or just hearing what you want to hear, we'll do anything to get out of doing what is actually required.
This episode discusses this and teaches a lesson in what it takes to actually succeed.
Tune into Episode 227: Waiting For A Sign
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Want to know why marketers get a better result than you?
Experience and testing.
The experience is obvious. They've seen things before and know what to do or not do. But testing is often not spoken about as much and it's one of the major differences between amateurs and professionals.
If you want to get more marketing success, tune into Episode 226: The Importance of Testing
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There’s two things every business needs in order to protect itself from financial crisis and to ensure they never miss a lucrative opportunity.
Find out what they are in Episode 225: What’s Your Fallback Item?
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I’ll think about it.
We hear this a lot from our clients, but I also hear this a lot from business owners.
What does it mean?
Well, what it really means is I’m scared to make a decision. I’m scared to fail.
This is a problem in business and something that if it effects you, you need to stamp out immediately.
This is Episode 224: I’ll Think About It
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CRITICAL: You MUST listen to this if...
- You are struggling in business
- You are not growing
- You are struggling to pay the bills
- You are scared of losing your business
- You are in a hole
... or you're just stressed financially.
I need you to understand that something you may have been told is not true.
Tune in to Episode 223: [MUST LISTEN] Discounting is NOT Bad!
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What would happen to you if you lost 20% of your team due to illness?
What if it was 50% and it was for a week?
Are you prepared for that? What would it do to your cashflow, clients and other team members?
This is a reality that needs to be discussed.
This is Episode 222: A Sick Team
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There’s a really fascinating business model I was thinking about today and It only takes 3 things to succeed:
- Knowing your numbers really well
- Having a high quality product
- Maintaining consistent marketing
Find out more in Episode 221: A Simple and Profitable Model
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11 years ago when I started in business, it wouldn’t take much to catch me off guard.
If something didn’t go by way or a deal fell through or I had to stop something; I could stay stuck in that moment for months.
Over the years, I’ve conditioned my mind to push through those moments and now I very rarely stay stuck in thoughts or setbacks at all.
I talk about this in Episode 220: Don’t Stay Stuck
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Is it the end or just the beginning?
That’s a question we have to ask ourselves a lot in business and in life.
Unexpected changes. Things that you thought would last forever, suddenly come to an end.
But is it the end?
Or are you just being redirected to something bigger, better and more fulfilling?
Take a listen in Episode 219: Is it the End?
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Time is not an excuse, a reason or an objection.
We prioritise the things that are important to us.
If it’s important, we find time.
If it’s not... we don’t.
This is an important thing to learn and know, particularly in business and in sales.
Find out more in Episode 218: Time is NOT an Excuse
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Have you been here before?...
You think you’ve found a great new employee, but a few weeks in, you’re seeing cracks and you’re regretting your decision.
If so, there’s a way in which you can stop this from happening.
Find out in Episode 217: Weeding Out the Wrong Employees
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If you want to know how to convert more of your high value services, this is how.
It's a super easy effective way to get your clients to buy and all it takes is to show your clients the vision they have for themselves in the future.
Want to learn more?
This is Episode 216: How To Future Pace
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In this Episode, I interview Angela Sanchez from Beauty Business Co. about how to build a vibrant and engaging business community.
This is Episode 215: Top 3 Tips to Build a Business Community!
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In business, there’s always a million things to be done.
The thing is, out of all the items on our many long lists, there’s normally one or two things that if given enough time and focus, will give us the greatest impact.
This is Episode 214: Moving the Needle
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One of the major differences between successful people be unsuccessful people, is that successful people are constantly aiming to put themselves outside their comfort zone.
Unsuccessful people are doing everything they can to stay in their comfort zone.
Let me explain in Episode 213: Get Comfortable Being Uncomfortable
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The level of impatience in business owners these days is crazy.
Everybody wants success now.
Not realising what it takes to get there and how long it takes.
If you’re less than 3 years into your business, then you must listen to Episode 212: Be Patient
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Often times when you see someone who’s the best at what they do, it’s not because of natural talent.
Talent plays a part, but it’s the work you don’t see when nobody is watching that makes them a star.
If you want to be great, you have to do the work.
Practice makes perfect and that goes for you and your Team.
Let me explain in Episode 211: How To Become a Superstar
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Selling, marketing, people management...
What’s the most important skill a business owner can have?
The answer.... the ability to handle stress.
In business, you’re going to come across some dark and lonely periods where the weight of the world sits square on your shoulders.
Can you handle it?
Let me break it down in Episode 210: The Importance of Coping with Stress
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Last night I was at my sons Taekwondo lesson and something happened to the class.
Effort, energy and output all doubled and it was all down to one single change.
Find out what it is as in Episode 209: How Leadership Effects Output
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If there’s one single change to your sales and marketing process that you can change tomorrow, that will have the greatest impact... it is this.
Add a money back guarantee on your services.
There are a tonne of benefits and it will massively increase your sales, clients and profit.
Tune into Episode 208: Money Back Guarantee
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Asking questions that give you a number answer can give you valuable insights and information.
For example: On a scale of 1 - 10 how important is this to you?
The answer to that question will tell you a lot about how they’re feeling and will give you a better understanding of their needs as person than if you just asked them to describe how important something was.
There’s also another trick to give you a better understanding but you’re going to have to listen to find out what that is.
Tunes into Episode 207: Number Questions
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Is rent killing you?
Do you even know if it is?
For most businesses, causes the most pain and is responsible for many slow and painful deaths.
If you’re going to be profitable in business, then you need to know your numbers and that starts with knowing one of your biggest expenses... rent.
Find out if you’re paying too much in Episode 206: Is Rent Killing You?
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Over the past 14 months I’ve had the same experience when hiring new staff.
Even though at the time I though it was a pain, it’s taught me a valuable lesson about recruitment and especially when hiring new roles that haven’t existed before.
If you’re thinking about hiring, make sure you listen to Episode 205: Hiring New Roles
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Here’s three words that will turn anyone into a sales superstar.
It’s easy to remember, easy to train and easy to say.
Find out what they are in Episode 204: Three Simple Yet Powerful Words in Sales
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7 years ago, I got my first business coach and one of the first things I had to do was to create a bucket list.
I never really realised the power of having it until recently and tonight I had a moment where I finally understood why every entrepreneur needs one.
Tune in to Episode 203: Your Bucket List
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This tiny little trick that’s so easy to implement, could increase your sales conversion by over 30%!
Want to know what it is?
Tune in to Episode 202: Micro-Closing
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A while back, I did a podcast episode called is Email Dead? I spoke about the rise of other platforms and that Email was dying out. I'll admit when I am wrong and even though email is not the most powerful form of marketing around anymore, it is the most reliable and the most consistent. If you are seeing changes in your marketing right now and you're getting concerned about what's to come, then tune in to this episode. This is Episode 201: Email Marketing is NOT Dead Don’t forget to like, comment and share... and if you love it, hit the subscribe button too
It's episode 200 and I thought I'd concentrate on something that I see so often and holds so many people back...
It's not the fear of failure or the fear of success.
It's more common than that.
It's the fear of looking stupid.
This effects 99% of entrepreneurs, so more than likely you're gonna need to hear this.
Episode 200: Fear of Looking Stupid
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A question I get asked a lot is ‘what is coaching?’
People feel like they might need it or want it, aren’t really sure what it is and what to expect.
In this episode I break it down for you and provide an broad level view of what coaching actually is and whether it would be right for you.
This is Episode 199: What is Coaching?
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One of the biggest risks you can ever take in business is standing still.
Whenever you’re standing still, you’re actually going backwards because your competition are gaining on you.
I cannot emphasise this point enough and to really drive it home, I recorded this podcast.
Find 10 minutes and take note. It might just save your business.
This is Episode 198: Standing Still
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What went wrong?
We don’t often spend enough time reflecting on this and how we can make it better next time.
In my company we recently introduced what went wrong reports to help us better understand how we can improve and I think that all businesses should make it standard practice to do the same.
Find out more about this in Episode 197: What Went Wrong
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As I sat in our new office space today, there was a quote on the wall that really made me think and reflect on my business journey.
It’s a message that I think sums up one of the major reasons we are in this position to grow and move in the first place, and a message I think you need to hear for your journey in business.
This is Episode 196: The Quote on the Wall
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Want to know an easy and effective way to fill your business?
Tap into those who care about you the most.
The problem is, most people won’t and there’s a reason for that.
Find out what it is and how you can overcome these limitations in Episode 195: Your Powerbase
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It's taken me a few years, but I now have a Value Ladder in my business that allows me to transition all of our Clients into out top tier program.
In other words, we can navigate our Clients to where we want them to be and where they will get the most value in a simple and smooth sales process.
Every business should have a value ladder and if you don't, then tune into this episode to find out how.
This is Episode 194: The Value Ladder (Revisited)
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It’s been 82 days since I started my 365 days and today I just ticked over a big milestone.
So in celebrating today’s milestone, I wanted to look back on the first 82 days and let you on on the lessons I’ve learned so far.
This is Episode 193: Lessons from 82 Days in a Row
When I train a new sales person, I always start the saying that your ability to sell will only account for 20% of your success.
Your ability to win or lose will come from your ability to handle objections.
It’s the most important thing in sales.
If you want to get good at sales then stay tuned for Episode 192: Handling Objections
This week, I sold over $120,000 in Limitless sales without really trying.
What makes it so easy is the belief I have in my product.
If you don’t find sales easy, perhaps you don’t believe in what you’re selling as much as you should.
Let me deep dive on this today in Episode 191: You Don’t Have A Sales Problem
Tonight I did an exercise that took me 1 and a half hours and could net me millions. It’s so simple and if you did it, you’d get a similar result. I was shocked when I found out how much I was leaving on the table. Find out what I did in Episode 190: Your Old List Don’t forget to like, comment and share... and if you love it, hit the subscribe button too
After a simply awful day, I needed to do this podcast to remind myself of what makes me unbreakable as an entrepreneur.
It’s my Grit.
Let me explain in Episode 189: Grit
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In Episode 142, I introduced you to the broken salon model.
It’s the reason why 95% of salons do not make any money and why most are forced to close their doors after only a few short years.
There are solutions though and in this episode I take you through 4 of these that you can introduce straight away to start making money and have a thriving business.
This is Episode 188: 4 Solutions To The Broken Salon Model
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What drives a business owner to continuously add more and more services and products to their business?
More money? More Clients? More profit?
Often times it’s the wrong thing to do and in this episode I explain why.
This is Episode 187: Stop Adding Services
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I recently came across a question about whether or not you should have online bookings.
i thought it should be answered on a podcast because it's a question I get asked a lot.
The answer is a simple one, and not getting it right could cost you BIG!
Tune into Episode 186: Should You Have Online Bookings?
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If the thought of a price increase in your Salon or a new competitor opening up down the road terrifies you, 😨 then you need to listen in!
In this Salon Hack audio file, I take you through the 6 Salon Hooks that you need to be aware of, to keep your Clients 100% loyal to your business, so you never have to worry about them leaving for somewhere else again!
This is Episode 185: Client Hooks
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An elephant in the circus is conditioned from a young age that a single wooden stake in the ground is enough to keep it in place.
As it gets older, it never realises that it can pull that stake from the ground because it still believes it is limited by who and what it is.
This is like us as humans.
We are conditioned by other peoples opinions to believe in what is possible and what isn’t.
It’s time to break free of these limiting beliefs.
You must listen to Episode 184: It’s Time To Fly
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A few weeks ago we had the horrible task of terminating an employees employment with us.
No employer ever likes to do this...
... especially if the person is someone you really like.
The truth is though, that this will happen to every employer at one point or another, so it’s important you do it right.
There is a right way and a wrong way to do it.. and you need to do it right.
This is Episode 183: Terminating Staff
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Today I took a step back and did an analysis of my business over the past 12 months.
The purpose of doing this was to see if we were growing in the right areas and if there were any red flags that we needed to address.
Turns out... there was.
Find out what it is in Episode 182: Sampling Data
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When I used to run salons and clinics, there was a super effective tool I used to use that would increase productivity, efficiency, the client experience and accountability.
It takes two seconds to do, but has huge up-side for the business.
Find out what it is in Episode 181: Client Slips
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Businesses don’t become busy by chance.
Business owners make it their mission to make it busy.
Every role, every department, every customer; everything is worked to make sure that the business is constantly busy and has work for months.
The truth is, if you’re not busy right now, that’s because you’re not doing what is needed to make it busy!
If this sounds like you then you need to listen to this episode.
Episode 180: If You Don’t Have a Lot Goin’ On, Then You Ain’t Got a Lot Goin’ On!
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There’s a super fascinating documentary on Netflix right now about data collection and how it is shaping the way we view the world.
Data is the most valuable resource on Earth, overtaking oil in 2017.
So with that in mind, what are you doing to gain the value from it and how are you using this data to shape your own business?
This is Episode 179: Why You MUST Collect Data
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Creating structure in your business makes it more efficient and productive.
One way you can keep the structure, is by having scheduled meetings that you attend each day or week or month and they are non-negotiable.
In this episode I talk about scheduled meetings, including why you should have them and which ones you should be having.
This Episode 178: The Importance of Scheduled Meetings
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I got asked a question in Clubhouse the other day that I think is really relevant to a lot of salons.
‘What advice would you give to businesses who want to succeed post covid?’
I answer this question here in Episode 177: Post Pandemic Success
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Cancellations and no-shows. They are killing your business.
The simple solution is to take payment over the phone when they book...
... but is it possible every time?
Find out in Episode 176: Cancellations and No Shows are Killing You
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You must listen to this episode.
I had a problem with my business that I couldn’t scale it quickly and easily enough to consistently hit targets.
There was one barrier that was limiting our growth, but today I identified the solution and put the wheels in motion to put it in place.
The strategy is incredibly powerful and if you use it in your business, you too can grow much faster, much easier but in a controlled way.
This is a must listen.
This is Episode 174: High Ticket Breakdown
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It’s human nature to do the things that we love and that we’re good at.
It makes us feel good and feel accomplished.
But what are we sacrificing by doing that?
Find out in Episode 174: Strengthen Your Weaknesses
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The last few days I’ve been getting pretty fired up about a particular topic.
It’s something I’m incredibly passionate about and something that I think is very important, but something that is controversial and could cost me some followers.
That being said though, I think in business, it’s important to have a voice and showcase your beliefs and values.
I’m going to explain why in Episode 173: Finding Your Voice
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Want free marketing forever?
Listen to this episode.
This is Episode 172: FREE Marketing Forever
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These 3 questions are the most powerful questions I’ve heard in business.
But do you have the courage to ask them of the people who mean the most to you?
Find out what they are in Episode 171: The Three BIG Questions
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If I was starting in business again, these are the 5 things I would want to be told.
It’s my top 5 most important things one should do when starting a business.
Even if you’re already in business... this is just as important. Take notes and pay attention.
This is Episode 170: 5 Things You Must Know When Starting in Business
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There’s one mistake that business owners everywhere make that keeps them broke.
Not pricing their services correctly.
It’s something I’m so passionate about because I see it time and time again where if you get it wrong, it can spell disaster. Get it right and the business can thrive.
Knowing how to price your services is critical to any business success and in this episode I talk you through what you should be doing to price your services correctly.
This is Episode 169: Pricing Correctly
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If you want to have a successful 6 Week Challenge, you need to get a massive amount of leads and you need to convert them.
To do this, there are 5 key things you need to make sure you have as part of your sales and marketing funnels.
Find out what they are in Episode 168: 5 Keys To A Successful 6 Week Challenge
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I didn’t have the best day today, but I did learn a valuable lesson about my thoughts whenever things don’t go to plan.
Sometimes the universe just gives you what you need, when you need it.
Maybe you need to hear this today.
This is Episode 167: The Real Reason You Don’t Have The Business You Want... Yet.
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Lately, I've noticed that I'm getting referred to online as 'the guy who does the 6 Week Challenge'.
There's still a lot of questions though around what it is and why would someone do it for their business.
Whether you do it with me or you create your own version, there are MASSIVE benefits in choosing a 6 Week Challenge vs. a single service promotion or package.
Find out what they are in Episode 166: Why You Should Do a 6 Week Challenge
Don’t forget to REVIEW, like, comment and share... and if you love it, hit the subscribe button too!
Every time a US President gets elected, they create a 100 day plan which outlines all the actions they are going to complete in their first 100 days of office. At the start of this new year, I decided to do this for my own business and in this episode I explain why you should too. This is Episode 165: 100 Day Plan Don’t forget to like, comment and share... and if you love it, hit the subscribe button too
There’s a really simple marketing strategy that’s been used for decades and it works every time.
Once you get yours setup, it can also be left on all year round and provide a constant flow of clients into your business.
If you haven’t guessed it yet, in today’s episode we’re talking about lead magnets.
This is Episode 164: 6 Steps to a Successful Lead Magnet
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Email, Messenger, Facebook, Instagram, Slack, phone calls, walk-in questions...
Every single day we are constantly distracted from doing the things we need to do to achieve our goals and win in business.
It’s time to put an end to it.
This is Episode 163: Removing Distractions
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No matter what time of year it is, making a resolution to yourself to be better is an important ingredient for growth.
To achieve results though, you also need one other major ingredient.
Find out what it is in this episode and how you can use it to achieve more than you ever dreamed possible.
This is Episode 162: Are Resolutions Good or Bad? You decide.
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Why be the best? Well, why not?
That’s all I’ll say about this episode. You just need to listen.
This is Episode 161: Becoming the Best
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These three lessons taught to John De Sena by a Mob Boss, are perhaps three of the most important lessons you can live by or teach in both life and in business.
Listen into this episode to find out what they are.
This is Episode 160: Lessons from the Mob
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There’s a story about 50lbs of clay that really made sense to me.
It’s the old question of quantity vs perfection.
Which one yields better results?
It turns out the answer is very obvious.
Tune in to find out what it is. This is Episode 159: 50 Pounds of Clay
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There’s one important metric that any successful entrepreneur will tell you, determines the success or failure of an idea or opportunity.
In today’s episode, we talk about this very important part of the strategy and why you need to do this in order to see success.
This is Episode 158: Speed
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One of the biggest mistakes people make in sales is that they focus on selling the service or the product instead of what really drives sales.
In this episode, I’m going to reframe your thinking around sales and show you how to drastically increase your sales conversions overnight.
This is Episode 157: Sell the Sizzle not the Sausage
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What is a funnel?
You may have heard this word thrown around a few times, but maybe you’re not quite sure what it is or what it means.
If you’re curious about funnels and the value they have in a business, tune into the this brief introduction.
This is Episode 156: Introduction to Funnels
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Christmas Eve can be an opportunity for reflection and in today’s episode I’m going to encourage you to reflect on something that may have strangled you and your business this year.
This one thing can be the difference between reaching your goals and not.
Find out what it is in Episode 155: Stay Positive!
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Going into a high rent business be a death wish. But if use the location right and execute on this hardcore strategy...
Then you will see massive success!
Find out more in Episode 154: My HARDCORE Strategy for Massive Profit
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A couple of days ago I was witness to an amazing customer service story that I wanted to share with you.
By the end of this episode, you should be reflecting on your own standards and whether or not they match those from the story.
If they don’t... they should.
Find out more in Episode 153: An Epic Tail of Customer Service
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Is a salon membership program worth it? YES! Bu you have to do it right.
To get it working for you and your business, there are 8 things you must avoid.
To find out what they are, listen in.
This is Episode 152: 8 Things To Avoid with Salon Memberships.
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This is the number 1 strategy I’ve taught to thousands of salon and spa owners all over the world to get them booked up for months in advance.
If you’re struggling to rebook or to fill your books, then this is a must listen to episode.
This is Episode 151: Filling Your Book!
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Problems are never as big as what we think they are and I’m my time in business, I’ve developed a 9 step process that helps me to solve any problem that comes my way.
Find out what it is in Episode 150: My 9 Step Secret Problem Solving Hack
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This year has been a doozy.
I think everyone can agree on that.
In this episode I’m going to be taking you through my 4 biggest lessons in the hope you don’t have to learn them the hard way like I did.
This is Episode 149: My 4 MAJOR lessons from 2020
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Are you measuring the success of your marketing the wrong way?
Chances are, if you’re like most small business owners, you are.
Marketing shouldn’t be measured by the short term gain, it should be measured by measuring a thing called LTV.
Not sure what that is or how to measure it?
Find out in Episode 148: How To Measure a Successful Marketing Campaign
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It's the simplest of things to put in place, but one of the most powerful tools you can have in your business when it comes to achieving targets and goals. It's used in sports and it's used to keep focused on what's needed. It's a scoreboard and in today's podcast I'm going to breakdown why you must have one in your business. Tune into Episode 147: The Scoreboard Don’t forget to like, comment and share... and if you love it, hit the subscribe button too
Most people don’t realise that being great at sales isn’t talent. It isn’t natural ability. Sure, those things help, but sales is an art form, a skill and something to be mastered; much like any other action.
There are tips and tricks to sales that everybody needs to know and none more important than understanding the psychology of sales.
Tune into Episode 146: Sales Psychology 101
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One of the BIGGEST and most catastrophic mistakes a business can make is scaling and expanding too quickly.
I made that mistake and it almost cost me everything. I see so many business do this way too early and it almost always ends up in a disaster.
If you're thinking about opening multiple locations, I urge you to listen to this first. It might just save you everything!
Tune into Episode 145: Thinking of Having Multiple Locations? Think Again!
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“I have noticed that my reach has dropped dramatically! We now post daily and before it would reach up to 400 now it’s only 50. Has this got to do with content or time of posting or new FB algorithm?”
This was the question. What was my answer?
Tune into Episode 144: Is Facebook is Dying for Small Business?
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In this episode of The Billy Rickman Show, I take you through the 6 Salon Hooks that you need to be aware of to keep your Clients 100% loyal to your business.
Master these hooks and you'll never have to worry about them leaving for somewhere else again! If the thought of a price increase in your Salon or a new competitor opening up down the road terrifies you, this episode is for you.
Tune into Episode 143: How To Keep Your Clients From Leaving
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95% of salons will go broke. That's a fact.
But why?
What can you do to prevent it?
In this episode, I'm going to introduce you to the broken salon model in hope that you will start to see the reasons perhaps why, your business isn't as successful as you once hoped it would be.
Tune into Episode 142: Introducing the Broken Model
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If you feel like your wasting money on marketing or you've got all sorts of the wrong clientele in your business, then it might be time to review your Client Avatar. Your Avatar should be your go to when making every decision in your business and if you don't have one or not sure how to use it, then you need to tune into this episode to find out more. This is Episode 141: Making the Most of Your Client Avatar Don’t forget to like, comment and share... and if you love it, hit the subscribe button too
marketing #clients #avatar #salon #salonmarketing #hair #beauty #skin
You need to know this - There are 3 types of people you can employ in your business:
-
A-Class
-
B-Class
-
C-Class
So what are the characteristics of each one and what is the importance of each one?
To find out, tune into Episode 140: A Class, B Class and C Class Players
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“Know numbers, know business.
No numbers, no business.”
A phrase to live and die by in business.
Not sure what I mean?
Tune into Episode 139: Know Numbers
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Are you guilty of this?
You turn on the marketing tap, get clients in, then turn it off again. Turn it on again, get clients in and then turn it off again.
You’re in this constant cycle and then wonder why you’re business is so up and down.
If this sounds like you, then you need to listen to this episode of the podcast.
This is Episode 138: Constant Marketing
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If you have ever caught yourself saying this, or that they don't work for your area, or they don't work for your Clients, you simply MUST listen to this podcast episode! Facebook Ads work for every business, in every industry, in every location for every client. You just need to first know how. There is a secret and it's why Facebook Marketers make millions of dollars each year creating them. I give you a little insight into what the secret is in this episode. This is Episode 137: Facebook Ads Don't Work For My Business Don’t forget to like, comment and share... and if you love it, hit the subscribe button too
Warning: This episode is not for people who want to have an average business.
One of the benefits of working with a coach like me, is that you get the perspective of my experiences.
You get an insight into how you compare with the thousands of other salon owners I talk to and what they’re doing in their business to succeed.
Today, I let you in on my thoughts around your competition and give you an opportunity to assess your own work output.
This is Episode 136: Never Underestimate How Hard Your Competition is Working
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There’s a little lesson I learnt 12 years ago that has now come full circle in my life.
It’s something I needed this week to stay focused and on target, and it’s something that might help you too.
Find out what it is in Episode 135: A Tip To Stay Focused.
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Kindness, caring and compassion.
Three qualities that all humans should aspire to have. Often times these three are left at the door when it comes to business, but what if these were the things missing from your sales process and it was costing you big.
Tune in as I tell an anecdote from today that got me thinking of this and the power of harnessing these qualities.
This is Episode 134: Kindness, Caring and Compassion.
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There is a secret weapon that modern day business people are using that is perhaps one of the most important marketing strategy you can have. It's not Facebook or Flyers or Snapchat or Referrals.... it's Personal Branding. I could go on about it, but the podcast explains it best. Enjoy and take notes! This is episode 133: Why You Should EXPOSE Yourself Don’t forget to like, comment and share... and if you love it, hit the subscribe button too
There’s a super power I have that I’ve only just realised.
You may have yours and you don’t even know it.
If you don’t have it, then you need to find it.
Find out what ‘it’ is in Episode 132: Instantly Inspired
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After making almost 10,000 outbound calls to clients of salons during COVID, after making 2,808 sales and selling almost $1.5million in over the phone salon programs; there’s a lot that we can tell you about the state of mind of a client right now.
There’s two big take aways that we’ve learned about business owners and 4 things you need to know about salon clients.
Find out what they are in Episode 131: Things to Know About Your Clients After COVID
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This is part 2 of my interview with Phorest.FM hosts Killian Vigna and Zoé Bélisle-Springer, as I talk about how to go from working on the floor to working on the business, and the new age of salon ownership. Be ready for more tough love as we talk about what it means to have the mindset of a Salonpreneur.
This is part 1 of my interview with Phorest.FM hosts Killian Vigna and Zoé Bélisle-Springer, as I talk about my experiences as a Salon owner, how I got into the industry, and the future of salon ownership. Be ready for a bit of tough love as we talk about what it means to have the mindset of a Salonpreneur.
Burn it all down!
Ever had that thought?
I did on Monday, but 5 days later I’ve done a complete 180 and now I’m feeling more confident in what we’re doing than ever before!
If this has ever happened to you or you think it might in the future, make sure you listen to this!
This is Episode 128: Burn It All Down!
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A question I get asked all the time is ‘what software and apps do you use in your business to make life easier and work more productive?’
Well in this short episode, I let you in behind the curtain.
Find out the apps we use on a daily basis in my business to help us grow and do the work of 100 people, with just a small team.
This is Episode 127: Making Life Easier
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In order for your business to maximise it’s sales, you must remove every barrier that is in the way.
The less barriers there are, the easier it is for someone to do business with you.
Why then do a lot of businesses insist on putting barriers up?
Find out how and why In Episode 126: Removing Sales Barriers
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There’s a policy I have that counters the way most people think.
It’s that I encourage people to fail.
Failure leads to more innovation and better problem solving. Failure can be the thing that leads you to success.
Tune in to today’s podcast as I explain more.
This is Episode 125: Encourage People to Fail
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When you truly understand everything in business is your fault, then everything seems clearer.
It’s easier said than done though.
We want to project and blame because it makes us feel good, but having a sense of total responsibility is actually very powerful.
Tune in as I discuss this in more detail.
This is Episode 124: Everything is Your Fault
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If I had a dollar for every time I heard 'I've tried to work with other businesses before, but it didn't work'... I'd be a very rich man.
The truth is not that 'it' didn't work, you just didn't execute it correctly.
There is a way to approach other businesses and a way to not approach them if you want a positive response.
Tune in as I let you in on the key ingredient to a successful JV. This is Episode 123: The SECRET To Joint Ventures
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I’m only 13 days into my 365 days of podcasting and already I’ve received 44,000 reasons to keep going.
In today’s podcast, I’m going to let you know what’s happened and how it relates to you and your own success in your
This is Episode 122: A $44,000 Lesson
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Looking to improve your sales?
There’s two things you can work on today that will drastically improve your sales and will give success a kickstart.
Find out what they are in Episode 121: Why People Won’t Buy From You
Don’t forget to like, comment and share... and if you love it, hit the subscribe button too.
Lately, I've been having more and more problems with Facebook Ads in my business, and I'm not the only one. The warning signs are becoming bigger and brighter that issues like this will continue to arise, so today I'm going to break down how this could affect you in your business, and the way you go about social media marketing in the future.
Over the last few years, I've heard a term that gets thrown around a lot by people. They say it's something we should all strive for, something we should all want in our lives, and that the goal of life is to achieve it.
I disagree. Not only do I not want it in my life, I don't even think it exists. What is it? Find out in episode 119: Does This Even Exist?
Don't forget to like, comment, and share my podcast... oh, and if you love it, hit the subscribe button too!
Is talent a predictor of success? No.
What about hard work? Maybe.
What’s the one belief though and the one mindset that you must have that WILL predict success?
Find out in Episode 118: Never Give Up!
Don’t forget to like, comment and share... and if you love it, hit the subscribe button too.
You are the average of the 5 people you spend time with.
So what does that make you?
This is Episode 117: Circle of Influence
Don’t forget to like, comment and share... and if you love it, hit the subscribe button too.
New Opportunities. They’re everywhere.
But what if the opportunities you seek, are really the things that kills your business.
What I’ve learned over time in business, is that it’s much better to be great at one thing than ok at many.
Tune in to find out more.
This is Episode 116: That One Thing
Don’t forget to like, comment and share... and if you love it, hit the subscribe button too.
Have you ever had a moment in your business where you didn’t go all in because you didn’t quite feel like you were ready?
What if taking the plunge though, and jumping before you were ready allowed you to get feedback quicker, which helped you to perfect it quicker and become more successful quicker?
If you’re worried about not being ready and you’re worried about potentially upsetting a few people, then listen to today’s podcast. It might just change your opinion.
This is Episode 115: Intense Feedback
Don’t forget to like, comment and share... and if you love it, hit the subscribe button too.
There's nothing quite like being a business owner. The demands are endless and all encompassing. It's like having a shadow follow you around all day reminding you of things you need to do.
Non-Business Owners will never understand how it feels until they do it themselves and that's why sometimes they don't understand when you let them down. The truth is though, that being in business means you will inevitably let a lot of people down, a lot of the time... ... but that's ok. Tune in to find out why. This is Episode 114: Letting People Down Don’t forget to like, comment and share... and if you love it, hit the subscribe button too.
It’s hard to find good staff. I hear this all the time. But what if you had a secret weapon? What if there was a way to never have this challenge again.
There is a way.
And even though it may take a little bit of time and a little bit of work to implement, once you start to run your business like this, struggling to find staff will be a thing of the past.
This is Episode 113: Staff like Nike. Just Do It.
Don’t forget to like, comment and share... and if you love it, hit the subscribe button too.
Do you have any traffic jams in your business? Do you feel like your business is slowed down by congestion and bottlenecks?
A few months ago, I faced this problem in my business and last night I had enough. I identified it, took action and freed up the blockage.
Every business has them, but the question is, do you know yours… and what are you doing about it?
Stay tuned for Episode 112: Traffic Jam
Don’t forget to like, comment and share... and if you love it, hit the subscribe button too.
This goes against what 99% of people online are telling you, but hear me out.
Social media may be having a negative effect on the success and growth of your business, and by doing less, you may just succeed more.
Curious to find out more?
Tune into episode 111: Social Distraction.
Don’t forget to like, comment and share... and if you love it, hit the subscribe button too.
🚨 WARNING: THIS MAY SEND ME BROKE 🚨
I talk a lot about accountability to my clients.
Today, I’m about to embark on a 365-day journey of accountability.
I’m going to put my money where my mouth is and practice what I preach.
For the next 365 days, I am going to record and upload an episode of my podcast every... single… day.
If I’m sick, if I’m on holiday, if I haven’t had any sleep or under the pump with my business; no matter what is happening, I will commit to recording a podcast every single day for a year, no matter what.
How does this tie in with accountability? Well, I’m hoping you will hold me accountable. If I don’t do what I say I’m going to do, I’m going to pay you in cash.
If you’re reading this on Facebook page, I want you to comment and share this post.
Comment your name, your business, a topic you want me to talk about, anything you like… just comment.
To every person who comments and shares this, if I fail to upload a podcast a single day in the next 365 days, I will send you $10 in the mail.
No excuses, no exceptions, if I miss just 1 single day you’ll get $10.
Now, that may not sound like a lot if this only gets a few comments… but what if it gets 100? Or 1,000? Or even more?
If you are watching this video right now that means that I’ve either started this journey and I may be hundreds of podcasts in…
… or it might be Day 1.
It doesn’t matter where I’m at, comment below and if I miss a day, you’ll get paid.
My podcasts are normally around 10-15 minutes.
I keep them short and sharp to give you as much value as I can, and each is on a different topic to help you grow in your career and as a business owner now or in the future.
I really want you to come on this journey of accountability with me, maybe you even make a similar commitment in your life to do something every day or week.
I have helped hundreds of businesses grow their profits and achieve financial freedom, and I’m going to be sharing this information in my podcast.
Remember, you must COMMENT and SHARE this post to be eligible for the $10!
You can find my podcast on Spotify, Apple, Google, anywhere you enjoy listening. Just search the Billy Rickman Show.
Thanking you in advance. Wish me luck!
I remember being asked once, 'is it more important to be better in business or different?'
The answer undoubtedly is... to be different. Why? Being better at something doesn't make you stand out. It doesn't create a point of conversation. It doesn't give Clients a reason to choose your business over another. Being better after all, is subjective, and what's better for one person, may not be for another. Being different though, gives you a real competitive advantage because you can offer someone something that they cannot get anywhere else. Tune into Episode 109 of the podcast as I talk about your points of difference and how it's important to create them for your business!
Have you ever had moments in your life where things felt great?
Where you were succeeding in all areas?
You were growing and getting real results?
This could be down to a few things, but I’m gonna bet that at this time, you were doing a certain few things consistently in order to get those results.
You would have been exercising or drinking a lot of water, getting up earlier, networking, eating healthier, reading more, listening to more podcasts, journaling, meditating...
... maybe a combination of a few things.
You would have been doing things differently and then once you got that hot streak or that goal, you stopped.
Why?
What did you stop doing and how has it effected you?
Tune into this episode as I discover my own realisations and what I’m now doing to get myself back on track!
One of the things I'm most passionate about in life is energy! Having positive and high energy is essential to success in any area of life.
Without energy, it's like swimming against the current with no arms.
The misconception around energy though is that it's only reserved for energetic people. This is not true. Anyone can have high energy, you just have to be conscious about the things you do and the habits you have.
Tune into Episode 107 of the podcast as I take energy to task and motivate you to have more energy in your life!
What are you grateful for? I mean truly grateful?
The things that make you jump out of bed every morning and be on fire with excitement and joy. Everybody can feel like this, but it all starts with one magic word... gratitude.
Gratitude helps you to see the world differently and can be your superpower when it comes to leadership. Being grateful makes you feel differently, it makes you love differently, it makes you act differently and it makes others act differently with you.
Tune into this episode as I talk about gratitude and how Ive used it in my own life to inspire myself and others.
This is Episode 106 of the Billy Rickman Show Podcast.
There's a saying that says 'Working hard for something we don't care about is called stress. Working hard for something we love is called passion.'
I find this statement to be so true, and I've been tested with this a lot over the past few months. I've had to question my own journey and try to understand am I stressed or am I passionate?
Ultimately, the answer for me is that Im passionate, and because I love what I do, it's what drives me to get up early and stay up late. I know my passion and it helps me every day, especially when things are hard.
If you want to know whether you're passionate or stressed...Stay tuned... this is Episode number 105 of the Billy Rickman Show Podcast! 🎧
A brand new format for the podcast as today I started a new show on my YouTube channel, called #BillyAnswers.
It's a chance for you to call in, ask the questions you want answered about business, to help you succeed and create huge success. Today I had Kristian Tognini on the show who helped me to answer questions about motivating staff, KPI's and setting targets.
Tune into Episode 1 of #BillyAnswers.
Get Tickets for SALONGROWTHCON: https://salongrowthcon.com
Some other ways to tune in...
YouTube:
https://youtu.be/PN6ldK3C6es
Subscribe to The Billy Rickman Show!
loom.ly/H_kxqOE
Billy Rickman
Host of The Billy Rickman Show
Billy on Facebook: loom.ly/h4Cs3pE
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Last Friday, I got invited to be interviewed by Beyond Bronze Founder, Marissa Warren. What started as a normal interview, actually moved into some pretty amazing conversation about entrepreneurship, innovation, staying ahead of the game and pushing through... even when you don't want to.
I wanted to grab the audio from this interview, as I think there are some really great insights that we spoke about and ones that I think will help you on your own journey.
Enjoy!
Get Tickets for SALONGROWTHCON: https://salongrowthcon.com
Some other ways to tune in...
YouTube:
https://youtu.be/PN6ldK3C6es
Subscribe to The Billy Rickman Show!
loom.ly/H_kxqOE
Billy Rickman
Host of The Billy Rickman Show
Billy on Facebook: loom.ly/h4Cs3pE
Billy on Instagram: loom.ly/SWvPFKA
Billy on Snapchat: loom.ly/Vb1i3YU
SALON MOTIVATION 2019 🔥
The most motivational and inspirational video created for salon owners!
7 of the most inspirational quotes just for you, from the speakers at SALONGROWTHCON 2019!
Speaker Credits:
Billy Rickman
Asti Maree
Kristian Tognini
Amanda Gore
Sandy Chong
Elle Wilson
Brigitte Benge
Get Tickets for SALONGROWTHCON: https://salongrowthcon.com
Some other ways to tune in...
YouTube:
https://youtu.be/PN6ldK3C6es
Subscribe to The Billy Rickman Show!
loom.ly/H_kxqOE
Billy Rickman
Host of The Billy Rickman Show
Billy on Facebook: loom.ly/h4Cs3pE
Billy on Instagram: loom.ly/SWvPFKA
Billy on Snapchat: loom.ly/Vb1i3YU
From $0 to almost $70Million AUD in just over two years!
That's what Alex Hormozi and his Partner Leila, have have achieved with their his Gym Launch business!
In an industry that's renowned for long hours, hard grind and high failure rates, Alex has managed to buck the trend and has revolutionised the way Gym Owners look at acquiring, nurturing, selling, fulfilling and ascending clients to the next level of the business.
You don't need to be in the fitness industry for this episode. The insights and ideas that Alex speaks about applies to all small businesses and creates a map for you to follow.
If you are serious about business, how to MASSIVELY grow, and how to make serious money... then stay tuned for episode 102 of The Billy Rickman Show!
Learn more about Alex Hormozi: https://alexspodcast.com
Download Alex's Free Book: https://alexsbook.com
Get Tickets for SALONGROWTHCON: https://salongrowthcon.com
Some other ways to tune in...
YouTube:
https://youtu.be/PN6ldK3C6es
Subscribe to The Billy Rickman Show!
loom.ly/H_kxqOE
Billy Rickman
Host of The Billy Rickman Show
Billy on Facebook: loom.ly/h4Cs3pE
Billy on Instagram: loom.ly/SWvPFKA
Billy on Snapchat: loom.ly/Vb1i3YU
When it comes to true entrepreneurship, there are few that do it better than this man.
His company has made the Inc. 500 Fastest Growing Companies three times over, he published the amazing book called ‘The Entrepreneurial Personality Type’, his Podcast ‘Momentum’ packs more value than almost any other single podcast online and his passion for strategic planning, communications, creating a movement and building the right team around you…
….well, let’s just say its explosive!
This guy is an entrepreneurial rock star, and I was lucky enough to have him on the show for Episode number 100!
Tune in, this is Episode 100 of The Billy Rickman Show!
Learn more about Alex Charfen: https://www.charfen.com/
Download Alex's Free Book: https://freemomentumbook.com
Get Tickets for SALONGROWTHCON: https://salongrowthcon.com
Some other ways to tune in...
YouTube:
https://youtu.be/ghW5AgwddBU
Subscribe to The Billy Rickman Show!
loom.ly/H_kxqOE
Billy Rickman
Host of The Billy Rickman Show
Billy on Facebook: loom.ly/h4Cs3pE
Billy on Instagram: loom.ly/SWvPFKA
Billy on Snapchat: loom.ly/Vb1i3YU
She’s the first ever person to appear twice on the show, but Chrissy Alger is a favourite of ours, and she knows her stuff!
Chrissy is hugely passionate about new school marketing and about more modern principles of business, and for those reasons (and many more), I love any chance I get to catch up with this amazing entrepreneur.
Don’t miss this episode as I go 1 on 1 with Chrissy Alger (again) on The Billy Rickman Show!
-
Learn more about Chrissy Alger: https://www.facebook.com/Chrissy-Billy-Rickman-Coaching-2102728973106339/
Get Tickets for SALONGROWTHCON: https://salongrowthcon.com
Some other ways to tune in:
YouTube:
https://youtu.be/1uYi9squYXU
Subscribe to The Billy Rickman Show!
loom.ly/H_kxqOE
Billy Rickman
Host of The Billy Rickman Show
Billy on Facebook: loom.ly/h4Cs3pE
Billy on Instagram: loom.ly/SWvPFKA
Billy on Snapchat: loom.ly/Vb1i3YU
Caitlyn Menzel first came into my world as part of a program we were both in together.
The first post of hers I saw in the group, was that she had made $50,000 in 24 hours selling an online product! 😱
I was astounded and wanted to know her ways! Over the past few years, Caitlyn and I have become friends and colleagues in the highly competitive world of Salon Coaching...
... And whilst I love coaching in the marketing and sales side of business, Caitlyn is hugely passionate about work-life balance, getting off the tools and getting your Team right! 🙌
Tune into Episode 98 of the Billy Rickman Show, as I sit down to have a one on one with Caitlyn about all her favourite business and salon topics!
Learn more about Caitlyn Menzel: https://loom.ly/rDV5Zfs
Get Tickets for SALONGROWTHCON: https://salongrowthcon.com
Some other ways to tune in:
YouTube: https://loom.ly/9DN1mQM
Subscribe to The Billy Rickman Show! loom.ly/H_kxqOE
Billy Rickman: Host of The Billy Rickman Show
Billy on Facebook: loom.ly/h4Cs3pE
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Billy on Snapchat: loom.ly/Vb1i3YU
It's not often I get to speak to somebody with the credentials, experience and connections that Sandy has.
With a career spanning decades, Sandy really has seen and done it all. Her knowledge of the industry is unsurpassed and this is the reason why she is now trusted as the CEO of the Australian Hairdressing Council.
Sandy is a hard hitting, straight forward and honest professional with huge integrity and she is on a mission to make the industry a safer, better and more profitable place for everybody!
Tune into Episode 97 of the Billy Rickman Show!
Learn more about The Australian Hairdressing Council: www.ahc.org
Get Tickets for SALONGROWTHCON: salongrowthcon.com
Some other ways to tune in:
Podcast: loom.ly/RnFUwT0 (Apple) | loom.ly/b86Ojxo (Android)
Subscribe to The Billy Rickman Show!
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Billy Rickman
Host of The Billy Rickman Show
Billy on Facebook: loom.ly/h4Cs3pE
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Billy on Snapchat: loom.ly/Vb1i3YU
I'm not sure how I came across Asti Maree, but as soon as we started chatting, we just hit it off! 🕺💃 She has so many amazing insights into things that are completely foreign to me - namely female sexuality - but also shares many of the same philosophies as I do around manifestation, spirituality and how they all link together to create success in your life and business! 💆💆♂️ This is the first time that I got the opportunity to have Asti on my channel, but wont be the last. In this video, we have a candid chat about all our differences and our similarities... and even Asti's now famous glitter rain boots! ✨ This is Episode 96 of the Billy Rickman Show! Learn more about Asti Maree: https://astimaree.com Get Tickets for SALONGROWTHCON: https://salongrowthcon.com Some other ways to tune in: Podcast: https://loom.ly/RnFUwT0 (Apple) https://loom.ly/b86Ojxo (Android) Subscribe to The Billy Rickman Show! https://loom.ly/H_kxqOE
Billy Rickman Host of The Billy Rickman Show
Billy on Facebook: https://loom.ly/h4Cs3pE Billy on Instagram: https://loom.ly/SWvPFKA Billy on Snapchat: https://loom.ly/Vb1i3YU
Kristian Tognini comes with a LOT of character! 🤪
I’ve known him since high school, but his family’s hair business has been well known in the industry for over 30 years! 😱
He’s known as KT (or Kristian when he’s in trouble with mum) or the ‘friendly dude’ as most describe him…
… but, don’t let that fool you.
Underneath the happy go lucky persona, lies a deep drive that questions the industry and world around him.
Always striving for better results, more efficiencies and a bloody good time along the way, he’s an Innovator, Educator, Master Man-Manager, Condoner of fluff and owner of the “Secrets to Success”.
I got to spend time with Kristian, catching up, and learning all about his success over the past few decades!
Tune in, this is Episode 95 of the Billy Rickman Show! 👊🏻
Get Tickets for SALONGROWTHCON: https://loom.ly/S1ga6c4
Subscribe to The Billy Rickman Show on YouTube! https://loom.ly/H_kxqOE
Billy Rickman Host of The Billy Rickman Show
Billy on Facebook: https://loom.ly/h4Cs3pE
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Elle Wilson and Toby Wilson from TrueBrow , are known throughout the beauty industry, internationally, as ‘the Power Couple’ for their innovations and continuous striving to reform…
… Not only businesses, but the people that run them! 🏃♀️🏃
These two entrepreneurial spirits not only have over 45 years experience in business, but also a very powerful success rate for the beauty industry professional.
Their foundational principles in every decision they make are ‘Love, Integrity, Authenticity and Respect’...
... To create of a world in the future that we all want to live in! 🌏 Tune in, this is Episode 94 of the Billy Rickman Show! 👊🏻#iamher#jesuiselle
Watch it here -> https://youtu.be/h6-sZsB80w8
Get Tickets for SALONGROWTHCON: https://loom.ly/S1ga6c4
Subscribe to The Billy Rickman Show! https://loom.ly/H_kxqOE
Billy on Facebook: https://loom.ly/h4Cs3pE Billy on Instagram: https://loom.ly/SWvPFKA Billy on Snapchat: https://loom.ly/Vb1i3YU
To get started right now with the information from this episode, go to -> https://bit.ly/2DAZmCM
[MAJOR NEWS ANNOUNCEMENT]
Last Friday, we had huge announcement on a Facebook Live with regards to the upcoming SALONGROWTHCON event.
In June this year, 1,500 Salon Owners are heading to the Gold Coast to see 23 of the most successful and inspirational speakers to talk about how you can grow and succeed as a Salon Owner…
… And we wanted to reward the people who are helping us to make this possible, and create the biggest change to the Salon Industry in decades.
As this is the first year of the event, people are still unsure, and so we wanted to find a way to get the word out there, to encourage people to attend and to reward those people who do so, with cash, tickets and free accomodation!
Tune into Episode 93 of The Billy Rickman Show, as we I explain what all of this means, and give you the chance to make sure you’re a part of it!
This may make you very nervous if you are currently getting awesome results with Instagram…
… but, Instagram is slowing down with organic reach. What does this mean? Well, organic reach is the posts people see when you don’t pay for it (they’re not paid ads).
When Facebook first started, you were told as a business owner to get a page and get your clients to like it… because it was free marketing! Then Facebook stopped showing your posts to people unless it was paid for or really engaging with tonnes of likes, comments and shares. Business owners noticed this slow down and so recently have jumped on to Instagram because it’s free marketing…
Are you thinking by now that you’ve heard this before? Well if you haven’t quite caught on yet… how about if I told you that Facebook owns Instagram. Now are you starting to get it?
The reality is that the free marketing is always fleeting, especially when it comes to online companies… so you must learn to diversify!
Want to know more?
Tune into Episode 92 of the Billy Rickman Show! 👊🏻 Get Tickets for SALONGROWTHCON: bit.ly/2NeCyNN
Some other ways to tune in:
YouTube: youtu.be/WHR1Vh-2lhk
Subscribe to The Billy Rickman Show! bit.ly/2GQVm4q
Billy Rickman Host of The Billy Rickman Show
Billy on Facebook: facebook.com/billyrickmanofficial Billy on Instagram: instagram.com/therealb_rickman Billy on Snapchat: www.snapchat.com/add/billy.rickman
STOP! If you are a salon (or business) owner, and you have constantly got that nagging thought of...
'I need to stop servicing Clients and work ON my business!'
... Then you MUST tune into this episode! Brigitte Benge is one of the originals, the pioneers of Salon Coaching, and over the many years, Brigitte has inspire more people, changed more lives and made more people successful, than I could dare to imagine!
Brigitte is one of our Keynote Speakers at SALONGROWTHCON, where she's going to share 20 years of wisdom, but for now, I got 30 minutes with this amazing woman to find out more about her secrets to success!
Tune in. This is Episode 91 of the Billy Rickman Show! 👊🏻
Get Tickets for SALONGROWTHCON: https://bit.ly/2NeCyNN
Some other ways to tune in:
YouTube: https://youtu.be/WHR1Vh-2lhk
Subscribe to The Billy Rickman Show! https://bit.ly/2GQVm4q
Billy Rickman Host of The Billy Rickman Show
Billy on Facebook: http://facebook.com/billyrickmanofficial Billy on Instagram: https://instagram.com/therealb_rickman Billy on Snapchat: https://www.snapchat.com/add/billy.rickman
WARNING: This episode may just freak you out!!
For the past 18 months, Ive been banging on about the power of Bots! (NO, this isn’t another Bot episode 😋)
Whenever someone tells me they don’t work, or they’re just a fad, or they don’t like them…. my response is ‘what… you don’t like money?’ 🤑
But seriously, this is the truth. Bots make my clients more money, get more bookings and build more profitable businesses, than any other single marketing tool…. BY FAR!
And now, things just got even more serious! Artificial Intelligence is now starting to creep into the marketing world in a BIG way, and you can now create a Bot, that not only replies to your messages and promotes your business, but it can LEARN to be exactly like you, talk like you, think like you, and effectively be you! 😲
What does this mean for your business? Well, it means that you will no longer have to spend all night replying to messages. Or miss a booking because you took too long to reply. Or not give the information to the client that they want, when they want it.
A bot is one thing, but now training it so that it learns to talk and respond exactly like you…. well that is next level! 😎
Tune in to Episode 90, as I get talk about how artificial intelligence, may soon play a MAJOR part in your business success! 👊🏻
Yesterday, we met Jessica Luise Bollington... 🙋🏻
✅ Business Anxiety
✅ Lost Belief
✅ Lowered Self Esteem
Then, just as the story was seeming like a bit of a low, Jess started to tell us about some pretty massive changes that she was just about to implement, both personally and professionally.
In today's episode, it's part two of Jess's journey, as she leaves the past behind and moves into a much more positive and successful future! 💃🏻
If you want to believe it's possible to change and smash your goals, then tune into Part 2 of The Jessica Luise Bollington story! 🎙
Have you ever struggled with...
- No Self Belief
- Anxiety
- Low Self Esteem
- Weight Issues
- Constant Roadblocks
- Understanding What You Need To Actually Do In Business...
Well, this is Jess. 😬
Actually, I should say, this WAS Jess. 💁🏻
12 months ago, Jess started my Coaching program, turning over $27,000 a month (EVERY month).
She struggled massively with all of these things I just listed, until a few things she took action on, DRASTICALLY changed her whole life! 😲
12 months later, and Jess now has her sights squarely on turning over $100,000 a month, and you know what...
... I think she's going to get there! 🙌🏻
This is a two part story not to be missed.
Tune in... This is Episode 87 of The Billy Rickman Show Podcast! 🎙
Yesterday I had two unique events happen that both revolved around the subject of judgement...
- I offered free help yesterday to a business owner who was about to have to close her shop...
... and when I did, I got a few people private message me with negative comments, telling me that I only want to help because I want her money! 🤨
This is actually NOT true at all, and I genuinely just wanted to help.
Billy 5 years ago, would have got upset about these comments, and would have wasted my day worrying about it. 😓
These days though, I don't care about other people's negative perceptions and Ive learned to brush it off. It has been the most freeing thing EVER! 🕺🏻
- I had a Coaching Call with a Client who is not scared of failure... she is scared of succeeding!! WHY?...
Because she cares of the JUDGEMENT and what other people will think! 😬🧐
Heres the thing - constantly caring about other people's opinions is paralysing you and stopping you from living your very best life!
I talk about this in Episode 86 and why you need to stop this habit... RIGHT FREAKING NOW!! 👊🏻
In the past 4 months, I've told four of my coaching clients to sell their business. 😱 Why? Well... because it's time! ⌛ I mean, is there a thing as holding on to your business for 'too long?' Is there a point, or points in time, when you should say goodbye and move on? The answer is YES! ✅ Too many people hold onto their businesses because they either don't want to feel like a 'failure' or they feel obligated to stay because of other people. These are probably two of the worst reasons you should stay in your business, and if this sounds like you, it's time to GET OUT! 👋🏻 The easiest way to know if it's time for you, is by looking at your passion. If you don't bounce out of bed excited about your day, or go to sleep excited for the next day... ... if you don't work through the day, in LOVE with what you do, then GET OUT! 🚀 You're not a failure, you're not a quitter... you're smart enough to know you can succeed in other areas, doing other things. You only get one life, one change and one time to do what you love. So find it, embrace it and love it! 💘 Tune in to Episode 85, as I talk about this topic and how to know if it's time to sell! 🎧
This may be a controversial topic for some, but it's something Ive been thinking about lately.... What is better as an Entrepreneur, being single with no partner and no kids? 👶🏻
... Or being in a committed relationship with kids demanding your time? 😴
Sounds like a no-brainer right?! The more time you have the easier it would be to succeed.
Well this may be true, but lately Ive been thinking that maybe it's not as black and white as that. Maybe there's advantages to having relationship and children responsibilities that single people don't have. 🤔
If you're like me and have thought about this, or you begrudge people for having a different life to you, then tune into this Episode, where I discuss the pros and cons of each, and see where the advantage lies. 💡
Tune into Episode 84 of The Billy Rickman Show Podcast! 🎧
IF YOU WANT TO KNOW MORE ABOUT THE SUPPLEMENTS BILLY TALKS ABOUT IN THIS EPISODE, HEAD TO T3HWP2.experienceketo.com**
During the last 3 months of 2018, I started to feel tired, I constantly lacked focus, I had no energy and my normal motivation was missing in action!
I had so much work on, and my thought was...
... "I need to work my way out... by doing more work!"
I started to make bad decisions, treat my body the wrong way, and didn't take any time to think about what I was doing to myself!
Over the Christmas break, I listened to a Podcast episode that reminded me about who I was in the first 6 months of the year.
How my mind was exploding with motivation and inspiration... and how my energy levels were always insanely high!
It made me take massive action immediately, and now 4 weeks on, I feel better than ever before... and ready to take on the world!
If you want to know how I did it, tune in to Episode 83!
TO TAKE ACTION AND BOOK YOUR FREE COACHING POWER SESSION, CLICK THIS LINK NOW! -> https://calendly.com/billy-rickman-coaches/30-min-strategy-power-session****
Two weeks ago, I sent a message to nearly 2,000 people offering them a FREE 30 Minute Coaching POWER SESSION! 💪🏻
Around 1,200 of them clicked to learn more, but so few actually then clicked to go further and book! 😲
Of course there are reasons for this like...
"They're probably just going to try and sell me" OR "I've done this before somewhere else and got nothing!"
... but mostly, I believe the main reason is because people are too scared to maybe look like a failure. Or maybe they feel as though they might look silly. Or maybe they don't think they're big enough or worthy enough for coaching!
This mindset and these LIMITING beliefs about yourself and your worth, are often the biggest contributor to lack of action, and it is KILLING your ability to succeed! ☠
Tune into this Episode, as I go to a LEVEL 10 on this, and why you MUST break this cycle of inaction if you are going to succeed! 🏆
Over the holiday period, I was catching up with a lot of friends and family, and since Im always at work, people were asking me... 'What the heck have you been up to?!' We spoke about my family, sports, and I mentioned to a few of them that 2019 was going to be a MASSIVE year for my business! Excitedly I told them about SalonGrowth Con and how the goal was to have 1,500 people attend the event on the Gold Coast at the Convention centre, and to make it the biggest event ever staged in the industry!! Want to know what most people said?... ...'But what if you fail?!' You would be blown away by how many people said that to me, and genuinely, that was there first thought! Can you believe it... there first thought was to think about FAILURE!! It got me thinking though, and it made me realise how many other people, especially in business, have their default thought as fear of failure! I explained this story in more detail today on a Facebook Live... and what my simple reply was to each of them that totally changes the conversation!
"PRE-REGISTER FOR SALONGROWTH CON 2019. CLICK HERE NOW!"
Just before Christmas, I launched my Coaching page, and since then I've been inundated with Applicants who want Coaching! 👨🏻🏫
In the the past few days, I started working my way through the Applications, and I've been making tonnes of phone calls to people all over the world! 🌏
Speaking to all these people, has lead me to a major conclusion...
... Business Owners are FAR more likely to set 'realistic' and achievable goals, than they are to set BIG goals.... that are maybe a bit of a stretch! ↔
What most people don't realise though, is that setting realistic and achievable goals as a strategy has a MAJOR PROBLEM associated to it! 😬
The thing is, is that it's human nature to only put in just the right amount of effort required to achieve the goals you set, and therefore...
Setting Small Goals = Small Productivity and Output! 👶🏻
Setting BIG Goals, though = BIG Productivity and Output! 💪🏻
In my first podcast back for 2019, I talk about goal setting and the reasons why you should be setting your goals so BIG and so UNREALISTIC that it forces you to take MASSIVE action!
The past 10 years has seen some massive changes in the way businesses operate day-to-day. 👩💻
One of the biggest driving forces behind these changes, has been with technology, and specifically through software and apps. 🖥
Cloudbased software particularly, has forced many positive changes to business.
We can now check an up to date P&L on the train. We can make bookings in our beds at midnight. We can put through transactions without any cash or card. 💳
All of these things have come about in the past few years alone, which begs the question...
... What does the next few years have in store for us, and what will that mean for your business. 🤔
Tune in to Episode 79 of the Billy Rickman Show Podcast, when I discuss this with Ryan Baker, the Co-founder and CEO of Timely.
At best, copywriting is confusing for some people. At worst, it's something that causes the blood to rush from their face at the mere thought of it! ☠
So what is it? Well, the strict definition is open for debate, but roughly speaking, it's the words you use in your ads, your emails, your letters etc. that hopefully cause people to take action and do business with you. 💳
The problem is, that most aren't very confident when it comes to this skill, and so they either stick to the basics and don't get results, outsource it to someone else... or just don't do it at all. 😖
There is a skill in doing this, and there is a way to get it right, but you first you have to ask the right question. ❓❓❓
Tune in to Episode 78 as I give you a solid copywriting hack that's going to help you to massively increase your conversion! 👊
In the world of marketing and business, there are polarised views on whether to invest marketing money into branding. 👍 vs. 👎
It's hard to do, and almost impossible to measure, but get it right, and you could end up like..... well, Apple! 🍎
Branding is always a hot topic in business, so in this Episode, I get to chat with someone who knows a lot in this area, and hopefully shed some light on the do's, don'ts and reasons why, a business should invest in branding! 💰💰💰
Stay tuned, as I get to talk with the AMAZING Ashlee Laura in Episode 77 of the Billy Rickman Show podcast. 🎵
Lately I had an interaction on Facebook with one of my best friends from school's Mum. It got me reminiscing about my High School days and about one time when I could have been the hero of the school... well temporarily anyways. 🏅
I had the chance and I blew it, and now 20 years on, I still look back on that moment with regret. 😒
In this episode, I talk about this moment in my life and relate it to how you may be failing to take the winning shot every day in your business! 🥅
Stay tuned... this is Episode number 76 of the Billy Rickman Show Podcast! 🎧
IF YOU WANT TO SEE HOW THE PASSWORD FOR YOUR FACEBOOK GROUP WORKS... GO TO #SALONBOSS and REQUEST TO JOIN THE GROUP 🔥🔥🔥
Yesterday, I did a Facebook Live in my private Inner Circle group, where I was discussing the results from my Coaching Feedback forms.
During the Live, one of my Coaching Clients asked what would I do right now if I wanted to crush it in business?
After about 30 seconds, I got into my rhythm and laid down my best advice to this question. What was it? 🤔
Tune in to Episode 75 of the Billy Rickman Show Podcast to find out! 🙌
SEND ME A DM IF YOU WANT TO BE PART OF THE EXPERIMENT IN THIS EPISODE
Most people in business are waiting for a MAGIC strategy to transform their business. 🎩🐇
What if there was a way you could massively increase your sales though, and it didnt cost you any money... or require you to know complex marketing strategies? 😃
Last week, I ran an experiment with 14 business owners, and almost all of them reported record sales, by simply introducing this one strategy!
What was it? Tune into Episode 74 as I talk you through exactly what you need to do to get the same results as these business owners! 👊🏻
Will robots take over the beauty industry? Will we soon see Clients getting their eyebrow waxing done by a machine? 🤖
Will topical creams become a thing of the past and all our concerns be fixed by a simple tablet? 💊
In this candid interview I did with the Founder of Roccoco Botanicals - Jacine Greenwood - we talk all things future, plus marketing, growth strategies and what you need to survive in today's business climate. 👊
Tune in... this is Episode 71 of the Billy Rickman Show Podcast! 🎙️
It's one of the most powerful words in the English language - Regret.
Do you have them? If so, what do you regret? The thing is, that most of us don't regret the things we do, we regret the things we didn't do. 😖
This week, I had an incredibly sad event happen, when my Pop passed away. It got me thinking a lot about how I will feel when Im older. What will I regret, and how do I make sure that I limit this...
I talk regret in this Episode of the Billy Rickman Show Podcast. Stay tuned! 🎙️
Most people find it hard just being in business... Well, try doing it with 4 kids under 7!! 😨
With a background in the cosmetic industry spanning 19 years, Vanessa has seen and done it all, whilst facing some massive challenges and trying to keep her sanity on the way! 😵
Vanessa’s ongoing challenge to maintain family and work balance is very relatable for many business owners, so I wanted to find out how she does it and how she keeps on going! 👊
They say the best form of defence is attack, and I definitely believe that in most cases! 🤺
There have been a lot of changes lately in my own professional life, and it's caused me to rethink where I currently am, and whether or not Im on the attack or playing all out defence... in other words, am I playing to win, or playing not to lose? 🤔
Theres a big difference between these two, and results will always fall to those who are playing to WIN. In this Episode of the Podcast I talk about this and explain why its not only important for me right now, but why it's important for you in your business too! 👊
Tune in.... this is Episode 67 of the Billy Rickman Show Podcast! 🎙️
One of the questions I always ask business owners is, what are they famous for? 🤔
If you're in the restaurant business, then you want to be famous for your Steak or your Prawns.... your Bolognese. 🍝
Average restaurants are usually the ones who are just good at a lot of things, rather than being really really great at one or two things...
And being average at a lot things (or being a generalist), is why they struggle to find a platform or develop a serious vehicle for growth! 🏎️
When you are in business, you've got to find what you're great at... market the heck out of it, become famous for it and then cross clients over into the other areas of your business, once they're in!
I talk about finding your own vehicle for growth and discovering what you're famous for, in Episode 63 of the Billy Rickman Show Podcast! 🎙️
I get asked all the time "What platforms should I be using online to market my business, when I don't have a lot of time?" 🤷♀️
Introducing.... my social pentagon! 🙌
Want to know what the heck Im talking about? Tune in to Episode 62 of the Billy Rickman Show Podcast! 🎙️
How do you get a Sloth to move? Well, the answer is... with something pretty freakin' enticing! 😆
This week, I started my book challenge (which you can join if you like at https://www.facebook.com/groups/billysbookclub) to read 52 books in 52 weeks.
The first book Im reading is by Dan Kennedy on direct response marketing, and specifically in one section, about how to move a sloth to take action on your marketing offer or promotion. 📄
It really stood out to me because, quite frankly, most offers suck - don't worry, I mean myself included! 😨
It really got me thinking though, about my own offers and how compelling they are... or need to be, in order to get someone to take action.
I thought about it so much that I decided to do a Podcast episode on it. Tune into Episode 61 as I go deep on this topic and talk about about creating offers that are too irresistible to say no to! 🔥
Over the past few weeks, Ive been hosting a few of my Sales Training Events for some awesome Entrepreneurs! 🤩
The problem though (which is consistent pretty much across every single business I get in my training), is that people are trying to sell based on logical decision making! 👎
After studying intensely some of the world's best sales people, I can promise you that this is the WORST thing you can do when trying to sell anything. Everything you have ever bought has been bought, not on logic...
... But based on emotion, yet so few people sell like this! 🤨
In this Episode, I talk about this in detail AND attempt to change your mindset on what it takes to sell ANYTHING! 🔥🔥🔥
Tune in. This is Episode 60 of the Billy Rickman Show Podcast! 🎙️
If you ask people what the difference is between success and failure, you'll hear a lot of 'intelligence, skill, more technologically savvy'..... maybe even that 'they're younger (or older!)'. 👵
The truth is that none of these come close to one thing.... hard work and being relentless! 💪
In this episode, I talk about my experiences working with many Entrepreneurs.... and this one thing that makes all the difference.
This is Episode 59 of the Billy Rickman Show Podcast. 🎙️
Wow! What an experience, this year's Bali Coaching Retreat was! 🌅
We had plenty of tears and tantrums, but above all else, we had some amazing times and memories for a lifetime! 🤗
The most important thing I found, was that during these 6 days, everybody was pushed way outside their comfort zone, and from that, everybody massively grew in confidence, and gained new skillsets to take back into their business! 🔥
In this special episode of the Billy RIckman Show Podcast, I look back on the week in Bali that was, and talk about the lessons I learned from this amazing experience. 🙌🏻
This is Episode number 58! 🎙️
Only one more day left of the Bali Coaching Retreat, and it's been an incredible week! 🌅
Ive learnt so many lessons personally, about others.... and as a group we've had some incredible breakthroughs! 💪🏻
In this Episode, you get to meet a few of the people who joined me on the retreat, listen to their takeaways and their best advice. 🙌🏻
Tune in to Episode 57 of the Billy Rickman Show Podcast! 🎙️
In Episode 18, I spoke about self doubt. It's now only 38 episodes later and Im talking about it again! 😬
Why? Well, after my experiences at Day 1 of the Coaching Retreat in Bali, I've now realised more than ever, just how much it impedes the success of so many business owners. 😵
More than a lack of finances, a lack of resources, a lack of experience...
...Self-doubt is the main contributor to people not taking action, and therefore not reaching their dreams and goals. 😥
I talk about this topic again in today's episode. Tune in... this is Episode 56. 🎙️
One of the questions I get asked a lot is ‘how frequently should I email or sms my clients?’ 🤔 The answer is... well, it depends on the content. There are some people who I would receive content from 10 times a day, but then there’s others, I would unsubscribe if it was more than two times a year! Content frequency depends on the value of the content and in this episode I talk deeper about this, to give you some perspectives for your own business. 🙌 This is Episode 55 of the Billy Rickman Show Podcast! 🎙
Get your Salon Growth Seminar Ticket NOW! 👉🏻https://salongrowthseminar.com
One of the major problems I see in business these days...small business anyways, is that they're trying to be everything to everyone!
The problem with trying to be everything to everyone, is that you end up being nothing to no one. 👎🏻
This is an important message that everybody needs to listen to and understand. It could be the reason why you struggle getting long term, loyal clients. 😨
Tune in. This is Episode 54 of the Billy Rickman Show Podcast! 🎙️
Ok, I have a confession to make. I didn't want to do it, but in order to serve you the best I can, I needed to bring it to an end. 😬
The thing is, I learnt a lot from it, and proved to myself, and hopefully to you too, that you can build an audience, get engagement and grow your business WITHOUT spending a cent. 🙌🏻
Find out my confession and breakdown my lessons, in Episode 53 of the Podcast! 🎙️
There are some people in life that you meet, who's energy is so contagious, you can't help but smile. 😁
This is Christine. Christine is the Founder and Director of Infinity Wellness, located in Sunbury, Victoria.
Christine has a unique business model, specialising in three separate areas - Yoga, Day Spa and Allied Health Medical Practitioners - mainly Psychology. 👩🏻⚕️
Since opening Infinity Wellness, Christine has seen all the highs and lows in business, and today she shares her inspiring story with me. 🙌🏻
In this open and honest interview, Christine explains where she has come from in business and how she has now overcome the challenges to be on course for success! 🥇
Tune in... this is Episode 52 of the Billy Rickman Show Podcast!🎙️
Instagram and Facebook are two totally different beasts. What works better? 🤔
Well, I used to think that Instagram wasn't effective for actually getting clients, but lately my mind is changing a bit...
I'm still not sure entirely on the exact strategy to use, but what I do know is that Insta stories are getting me some serious engagement right now! 🙌🏻
My mind has also changed a lot lately, about Influencers on Instagram and Facebook, and how to use them best for your business. It's a bit of a minefield to be honest, but I'm still open to the idea! 😎
Tune in as I discuss my latest opinions on both Instagram and Influencers in this Episode.
This is episode number 51 of The Billy Rickman Show Podcast! 🎙️
I can’t believe I made it to 50 Episodes! 🙌
Over the past few months of doing this, I’ve learnt a lot about myself, but also about you guys, that tune in...
The most important thing I’ve realised is that the podcasts that have got the best response, have been the messages of hope.
These messages resonate the most with people, because secretly, deep down, you know you’re great and you know you can achieve greatness!
Tune into Episode 50, as I reflect on this and to serve up more messages of hope for you!
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The difference between you making it or not, could be as little as $2,000 - $4,000! 😯
But where can you get that money if things are tight, business has slowed and you've got other things that are chewing up your cash? 😬
There's an easy and effective way to find the cash you need, that takes very little time and works in almost every single business! 🙌🏻
Curious to know what it is? Tune into Episode 49 of the Billy Rickman Show Podcast! 🎙️
🎬 SUBSCRIBE TO MY YOUTUBE: loom.ly/14QmI00 🎬
This is probably one of the most important messages I've shared so far, so listen in... 👂🏻
Over the past 9 days, Ive completed 56 Coaching Calls with Clients from a range of businesses, all with unique situations, challenges and goals. 🥅
When you speak with that many people, it gives you an insane perspective of why some businesses are working and others aren't. The answer is kind of obvious, but not many people are actually willing to do it... 😕
Why? Because of fear. 😬
If you're confused by now and want to know more, then tune in to Episode 48 of the Billy Rickman Show Podcast! 🎙️
🎬 SUBSCRIBE TO MY YOUTUBE CHANNEL 🎬
Can skills be trained to a kid by parents, or do some kids just naturally have an entrepreneurial spirit?... 🤔
... Or, do ALL kids have an entrepreneurial spirit, which is simply enhanced by entrepreneurial parents? 💑
The most important question though is, if all kids are entrepreneurial, what happens to us as we get older? What makes us lose that entrepreneurial spark and lead lives where we switch off to opportunity? 💵
Tune into Episode 47, where I tackle this and try to make sense of why this happens! 🙌🏻
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It's been 9 days now since, I started on my Ketogenics diet, and so far I've had some ups and downs. Mainly awesome results so far though! I even found something that I haven't seen in a few years! 😱😋
My YouTube challenge is proving, well... challenging! Im now up to 71 Subscribers, but still pushing and determined to get this number up! 📈
Tune into Episode 46, as I update you on both of these, and let you know what I have in store to continue seeing awesome results! 🙌🏻
SUBSCRIBE TO MY YOUTUBE: https://loom.ly/14QmI00
I'm giving up. That's right, I set myself an outrageous challenge yesterday to get 5,000 YouTube Subscribers in a month, and on day one, I only got 50! 😭
So that's why I've decided to give up and just try something else! 🙄
Of course Im kidding... but this is what most people do when things dont work out after the first try! 🤨
Tune into Episode 45, where I break this down and talk about how, instead of being defeated by lack of results, it should instead drive you to try harder! 💪🏻
Subscribe to my NEW YouTube Channel - https://loom.ly/z0s4NIY 🎬
A very special Episode, as I introduce you to someone very special in my life! I also update you on my Keto progress, PLUS begin a 30 day journey on YouTube that I'm inviting you all to be a part of! 👊
I go on about list building all the time and how important it is, so I want to do a real life experiment over the next 30 days to see if I can get 5,000 YouTube Subscribers in 30 days...
...without spending a single cent on Marketing! 😬
Tune in and find out how I am planning to do this and how you can learn from this experiment, to build your own audience! 👥🔥
What's better.... achieving a small target or falling slightly short of a big target? 🤔
In my experience, it's better to set your target at $50,000 per month and only achieve $35,000, than it is to set it at $10,000 and achieve it! 🤯
Small thinking like this and small target setting is seriously dangerous for your business and can massively impact the speed & efficiency at which you reach your goals.... and perhaps even the likelihood of achieving them! 😬
Think BIG! Set your goals out of reach and dont settle for ones that are simply 'realistic.' Having massive goals will force you to take massive action to achieve them! 💪
Check out my message on this, in Episode 43! 🎙️
Today I received the best possible news from one of my Clients! She finally understood where she's been going wrong with her business... 🎉
...She's been spending her time in the all the wrong areas! ❌
I go on about this subject all the time, but I do, only because it's so important! 💯
As a business owner, there are only two areas you should be spending your time to start with, and if you're not, then be prepared for an uphill battle. ⛰️
Find out what these two crucial things are, in this Episode of the Podcast! 🎙️
"Facebook Ads don't work."
"Bot's don't work."
"SMS marketing doesn't work."
I hear this all the time, but the truth is, they do work and each of them are incredibly effective at getting customers in the door. The problem isn't with the platform, it's with your offer. 🤨
If people don't want what your'e selling, then it's probably because your offer sucks. Hard to hear, but it's the truth, and you need to understand this. 😬
In this episode of the Podcast, I talk about this and how you can create more enticing offers, that are simply to good to refuse! 🔥🔥🔥
Recruitment... It's the hardest thing to get right in business. If you do get it right, then you win. If you get it wrong, it can turn out very badly! 🤒
In this economic climate, where Clients and Employees are somewhat spoilt for choice, it seems harder and harder to find quality Team Members that will stay with you and continue to support you in building your business. Some business owners actually find it easy to find these people, but unfortunately, most find it hard. 😭
In this Podcast, I interview Sheryl Gardiner from National Salon and Spa Recruitment, where we tackle ways to navigate the recruitment minefield, and discuss how you can become one of those business owners, who not only find great Team Members, but keep them too! 🙌
It's been 6 days since my last podcast, but I'm happy to say, that that's because we had a baby!! 👶 We had a beautiful baby boy named Oscar, so now Im the proud Dad of two handsome boys! 🍻
With the arrival of my new son though, and some extra workload, I've been mindful of managing my energy during this time, and making sure I'm still at peak performance to serve my Coaching Clients, Franchisees and Family! It's important as Entrepreneurs that we're always looking to outperform our competition in every area - including our energy and mindset. 💪
There's a way I've been researching for a while now, that drastically increases energy levels, improves mental clarity and also helps lose weight, so today I begun my 30 day journey into seeing how this works! ⛽
Find out more in Episode 39!
Twelve years ago, I got the bug. The business bug. I had books arriving at the house daily, cd-sets (yes, CD's 👴) on in the car at every moment, booking myself in at frequent seminars... and I just couldn't get enough.
At the time, I thought everyone could be an entrepreneur. In fact, I would preach to all my friends about how awesome it was and how they were wasting their lives being an employee. 👩💼👨💼
Recently though, my thoughts have changed on this, and I actually don't think everybody is cut out for it. 😯
To make it as entrepreneur, you have to have two important qualities, and a lot of the time, people don't have them...
- Ability to handle prolonged stress and pressure
- Be a consistent action taker
In this episode I talk about this and weigh up how important these two characteristics are for success! 🙌
So many times when Im speaking with Business Owners, they can't tell me what their point of difference is. 🤷♀️
A lot of the time, I get told it's their 'customer service' or their 'products', but customer service is an expectation - not a point of difference; and products are a commodity that can be copied in a second. 😬😬
Genuine points of difference are harder to determine, but if you can find yours, then you will have a massive advantage in the market. 🥇🏆
In business, you can either be one of 3 things: The cheapest, the best, or different. You will ALWAYS lose the price game, being the best is a lot of consistent hard work...but being different, well, it's the easiest way that you can stand out. 👩🎤👨🎤
One of the things Ive noticed lately talking to my Coaching Clients, is the lack of acknowledgement of their own successes to date. 😖
People with smaller wins are always comparing themselves to those who are having huge victories, and those who are seeing massive success, are scared to appreciate it, in case they get judged. 🤦♂️🤦♀️
One thing I know for sure, is that in entrepreneurship, you can only ever win when you focus solely on your own race. 🏁
Stop worrying about what others are doing. As long as you are succeeding in your own right, with your own goals and having your own wins, then that's all that matters.
Im always sharing my own story and my own journey, but in this episode, I wanted to allow one of my Inner Circle Clients, the opportunity to share theirs.
Tara came to me in February this year, and in the past 3 months, she has quadrupled her monthly return, hired 3 more staff and is now just about to launch Cosmetic Injectables and a Membership program in her salon. 🔥🔥🔥
Tara has all the ingredients for success as a business owner, including serious determination, persistence and a never give up attitude. 👊
Tara is crushing her business right now, so I wanted to bring her on the show and talk with her about her business journey! 🙌
If you only had 5 minutes a day to do one thing that would grow your business, what would it be? 🤔
If you come up with an answer, and you're not doing that thing, every single day, then there's no wonder why you're not getting closer to your goals, as quickly as you would like. 👎
In this episode of the Podcast, I talk about the 5 minutes a day thought process...
...and how a shift to this strategy and mindset can serve you greatly in accelerating your success! 🚀
10 years ago, I had a massive threat to my business, and how I reacted, was either going to make or break me.... 😣
Over the course of a few months, I went through every emotion possible! Eventually I ended up realising that, if I was going to keep my dreams alive, I had to become the threat, instead of being threatened! 💪
I kicked into gear and started to take massive action, which eventually saw some incredible results! 🔥
In this episode, I talk about this series of events and ask you to question your own business... Are you the threat or are you the threatened?
Too many people in business are looking for immediate results and immediate successes. Unfortunately, business isn’t like that, and it takes time to build success. It takes time to learn the skills and the develop the tools you need to succeed, but patience seems to allude a lot of business owners. If you understand success, then you understand that you need patience.
I get asked this question a lot, do referral programs work? The answer is yes, but only if you do them right and you take control of the referral process. In this episode, I talk through the correct way to do a referral program, so you can get a steady stream of clients coming in, week after week, from referrals.
In my time training and mentoring, along with owning many businesses, there is one thing that sells more than anything else...confidence. What I’m noticing lately though, is that confidence seems to be in short supply. I see it more and more, that people are so quick to judge themselves and be critical of their actions or appearance, but seldom do they reflect on their awesome talent and qualities. With confidence on the decline, it’s no wonder that people are finding it harder to convert sales and establish meaningful relationships.
One of my Inner Circle clients has had massive success so far this year and it’s from many things, but one in particular. Tara doesn’t dwell on things or question every detail or change the details of the strategy. She takes good advice, she implements it straight away and then she sees success from it. Too many times I see business owners miss opportunities because t lieu delay too long or they change the strategy. If you want to be successful, then find good advice, action it and then succeed.
They say that curiosity killed the cat...but it built the Entrepreneur. Real entrepreneurs get curious about all sorts of things and this is what helps them grow. Instead of waiting around for someone to give you answers, you need to get curious enough to find the answers yourself. Find out how things work and why they work. This curiosity will keep your senses sharp and speed up your growth. It will also increase your advantage over your competition.
There’s 3 types of business owner; the victim, the spectator and the player. It’s been a journey for me to finally become a full time player in the game, but it’s a matter of conditioning that mindset. There are a lot of victims and spectators in business, but if you want to be successful in business, you need to transition to full time player...or as I like to call them, Gladiators!
So many people are scared to produce content in case nobody listens. ‘What if nobody responds or comments or shares? Well, what if they are listening, but you just don’t know it? What if your dream clients are listening and reading to everything you produce, but you just don’t know it yet? In this episode I talk about this phenomenon and how it’s important to speak, even when you think nobody is listening...
4 weeks ago, Katie was a home Salon owner that had barely any bookings. The bookings she did have, were the wrong type of bookings she wanted and needed. Fast forward 4 weeks and Katie has a totally different business thanks to her ability to make swift decisions and commit to them. Last night Katie pulled off the perfect execution of an announcement and showed just how far she has come.
I see so many people with these subscribers sitting in there messenger subscriber list, but not doing anything with them. Yesterday, one of my Inner Circle clients had this realization and decided to take a chance marketing to her own list. The results were predictably awesome and now she has had this epiphany they will help to massively grow her business!
I always get asked questions by people about what I think about this or that, and especially about new ideas people have in their business. I’m always happy to help, but the people who You should be asking, are your audience. Check out my thoughts on this in Episode 22!
It’s no secret that the Hair and Beauty Industry has the one of the highest business failure rates. What’s the reason for this? Lack of education in the right areas. Too many owners keep being a technician and don’t transition to being a business owner. In this episode I talk about this and send you a message that you need to hear.
Everyone is talking about it, and everyone has their opinion. One thing for sure though, is that it's happening and things are about to change. In this special Podcast, I took the audio from my Facebook Live video to talk about the massive changes that Facebook are making and how it's going to impact your business. Most importantly though, I talk about what you can do about it now to thrive when other's are struggling to survive.
I’ve said it a few times that email is dead, and people have been quick to respond. In Episode 19, I go into detail about what I mean by this and give you guys an insight into what you should be doing instead.
It can be something that you can use to better yourself, or it can be something that can paralyze you. Self doubt is one of the biggest killers of dreams in entrepreneurship, so today I talk about this and how you can use it as a force for good.
Welcome to Eposode 17 and today, I give you a behind the scenes look into what I’m doing with my Coaching Clients this month to set them up for a MASSIVE 2018!
If you’re scratching your head, wondering why your sales aren’t where they need to, or should be, then this is one of the major reasons why. Explore this with me in Episode 16.
The thing with small business owners, is that most people don’t realize until it’s too late, that their business is 90% marketing! So why is it then, that small business owners spend so little time learning to master this and why do they focus their energy on things that don’t matter? This is the topic in today’s podcast episode!
This was such a hard episode for me to publish, as it brought up some pretty raw emotions and a reminder of an incredibly sad story for me personally. Out of all of this though, I was reminded of the power of persistence. Check out what I mean in Episode 13.
If your business is doing a tonne of low value services and not capitalizing on treatments where the profit is, then you need to listen to this. In this episode I talk about why eyebrow waxing is nothing more than a marketing strategy and how you can use this to start seeing immediate profit!
Are you thinking of planning an event for your business? Tune into Episode 11 of the Podcast where I tell you why events are not dead and how you can still make serious profit from hosting one.
We made it to double digits and even though this is a small milestone, today we tackle one of the biggest challenges... staffing!
Are you the type of person that freaks out when you lose a subscriber or page follower? Check out why you need to ignore this feeling in Episode 9!
Sometimes with all the challenges, long hours and stresses involved with running your own business, it’s easy to forget the reasons why we do what we do. You’re not alone in that thinking, but over the past two weeks, I had a reminder why! Tune into Episode 8 to find out what that was!
If you are one of those people that focuses on sales as a measurement of business growth, then tune into this episode of the Billy Rickman Podcast...
I don’t know why, but people are scared silly about increasing their prices. Today we work through this anxiety and figure out why this is actually the best thing you can do!
If you’re feeling like you’re the only one who dreams big and that you’re surrounded by people who don’t ‘get it’, then tune into Episode 5.
If you struggle to hold yourself accountable to the things you promise yourself you’re going to do, then try this incentivisation technique...with a twist.
If you’ve lost your mojo or you’re in a rut, then this is for you. Everybody has down days and everybody has times where things aren’t going so great, but how quickly you bounce back can all be dependent on this one thing.
In episode 2, we’re going to discuss the poverty mindset and why you need to break free from this if you ever want to succeed!