In this MarTech Interview, we speak to Fernando Angulo of SEMrush. Fernando is actively involved in the search marketing world and a regular speaker at Digital Marketing and Ecommerce conferences and events. In this episode, Fernando discusses findings on mobile versus desktop behavioral trends. Some questions that we discuss with Fernando: * Can you give us a background on SEMrush? * Tell us a little bit about your background and your current role. * Can you explain what your research found on the discrepancy between mobile traffic and ad spend across different industries? * What does this variance mean for marketers? * How can marketers analyze their own traffic? How should they manage their percentage of traffic and ads? * What else can traffic analytics tell us? Special Guest: Fernando Angulo.