Next Level Practices: Recent Episodes
Influx Marketing
Brought to you by Influx Medical Marketing, Next Level Practices is the show where we discuss ideas, strategies, and tactics to help you take your medical practice to the next level. As one of the leading digital marketing agencies for plastic surgeons and private medical practices, we have up-to-date insight into the ever-changing world of digital marketing and online patient acquisition. On this show, you'll hear how we're evolving our approach to keep our clients ahead of the curve. You'll also hear valuable insights from industry leaders, medical entrepreneurs, and some of the top marketing minds in our industry. Welcome to Next Level Practices.
Max Baybak sits down with Josh Suchanek of Skytale Group for a conversation about one of the biggest challenges facing growing practices: marketing leadership. While many organizations have agencies, vendors, and internal coordinators helping execute marketing efforts, Josh explains why successful growth often depends on having someone responsible for aligning all of those moving pieces into a cohesive strategy.
Throughout the discussion, Josh shares insights from his work as a fractional CMO, helping aesthetic practices evaluate their marketing efforts, identify gaps, and build plans that actually support broader business goals. He explains why marketing problems aren't always caused by bad vendors, why changing agencies isn't always the answer, and how many practices can unlock better results simply by improving alignment and communication.
Max and Josh also dive into emerging marketing trends, including AI search, Reddit, online authority, and how providers can build visibility in a changing digital landscape. Along the way, they explore why thoughtful strategy still matters more than chasing the latest tactic and why the best marketing programs are often built around collaboration rather than constant reinvention.
If you've ever wondered whether your marketing is truly working—or if all the pieces are actually working together—this episode offers a refreshingly practical perspective on how practices can grow more intentionally.
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Live from The Aesthetic Meet 2026 in Boston, Erica Crawford welcomes Vahe Tirakyan of MD Logica for an unscripted conversation about the technologies changing the way practices market, communicate, and connect with patients. What starts as a discussion about ChatGPT quickly expands into a broader exploration of AI search, social media, online reputation, patient education, and the future of digital marketing.
Throughout the episode, Erica and Vahe share their perspectives on AI-generated content, emerging advertising opportunities, evolving search behavior, and the growing influence of platforms like YouTube, Reddit, and RealSelf. They discuss why traditional marketing fundamentals still matter and how practices can stay visible in an increasingly AI-driven world.
The conversation also tackles some of AI's biggest limitations, including inaccurate information, overreliance on automation, and the potential impact on critical thinking and patient expectations. With both humor and honesty, Erica and Vahe examine what healthcare providers should embrace, and what they should approach with caution.
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Live from The Aesthetic Meet 2026 in Boston, Max Baybak welcomes Dean Bakes, Co-Founder of Riviera, for a discussion about artificial intelligence, automation, and the future of practice operations. As healthcare businesses face increasing complexity, Dean shares his perspective on how AI can help practices move beyond traditional software tools and create more efficient systems for managing growth.
Dean explains why many practices are overwhelmed by disconnected systems and how the next generation of software may help eliminate manual processes while improving patient experiences and business performance.
Max and Dean also discuss lead management, communication workflows, revenue optimization, and the role AI will play in helping practices focus less on administration and more on patient care. Their discussion provides a practical framework for understanding both the promise and realities of AI adoption in healthcare.
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Live from The Aesthetic Meet 2026 in Boston, Max Baybak welcomes Ben Wolber, Founder and CEO of Illume, for a conversation about analytics, accountability, and operational excellence in aesthetic practices. As practices adopt more technology than ever before, Ben explains why visibility into business performance has become a critical competitive advantage.
The discussion explores how practices can connect information from EMRs, CRMs, payroll systems, accounting software, and other business tools to gain a clearer understanding of performance. Ben shares how role-based reporting, provider scorecards, benchmarking, and automated performance tracking can help teams stay aligned while creating more opportunities for coaching and growth.
Max and Ben also dive into common mistakes practices make when approaching analytics, including tracking too many metrics at once and failing to create actionable insights from available data. Their conversation highlights how successful organizations focus on the information that drives decisions rather than collecting data for its own sake.
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Live from The Aesthetic Meet 2026 in Boston, Max Baybak welcomes Izhak Musli for a conversation about retention, loyalty, and the future of patient engagement. As the founder of Get Kudos AI and a veteran of the healthcare technology space, Izhak has spent years helping practices understand their data, optimize operations, and improve patient experiences.
In this episode, he shares why retention may be the most underappreciated growth lever in aesthetics. From understanding patient satisfaction to building stronger referral networks and loyalty programs, Izhak explains how practices can generate meaningful growth without necessarily increasing their marketing budgets.
The discussion also dives into the role of AI-powered sentiment analysis, personalized communication, review generation, and patient advocacy. Max and Izhak explore how practices can use technology to better understand what patients are actually experiencing, and how those insights can translate into stronger relationships and higher lifetime value.
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Live from The Aesthetic Meet 2026 in Boston, Erica Crawford welcomes Dr. Jonathan Kaplan for a conversation about the technologies, treatments, and trends reshaping patient care. As both a practicing plastic surgeon and the founder of DrWell, Dr. Kaplan brings a unique perspective on the intersection of aesthetics, wellness, telehealth, and healthcare technology.
Dr. Kaplan and Erica unpack the ongoing evolution of GLP-1 medications, the regulatory landscape surrounding compounding pharmacies, and the growing role of personalized wellness therapies. Dr. Kaplan also shares his thoughts on peptides, patient education, long-term treatment strategies, and why many of today's most important healthcare innovations are only beginning to reveal their full potential.
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Erica Crawford sits down with Dr. Kouros Azar, a Thousand Oaks plastic surgeon known for his expertise in facial rejuvenation, to discuss the intersection of specialization, innovation, and work-life balance. Together, they explore how intentional practice design can create better outcomes for both patients and providers.
Dr. Azar shares how focusing on high-value procedures, prioritizing quality over volume, and continually investing in new technologies have shaped his approach to practice growth. He explains why creating exceptional patient experiences often requires adding value beyond the procedure itself and how innovation continues to play an important role in maintaining high standards of care.
The conversation also explores the growing influence of AI in healthcare marketing and patient decision-making. Dr. Azar and Erica discuss how specialization is becoming increasingly important in an AI-driven world, why platforms are rewarding expertise, and how practices can position themselves for long-term success as technology continues to evolve.
Most importantly, Dr. Azar offers an honest perspective on balancing the demands of a surgical career with family life, demonstrating how building the right practice can create the freedom to succeed professionally while remaining present for the people who matter most.
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Recorded live at The Aesthetic Meet 2026 in Boston, Max Baybak sits down with Spencer Lynch, Lead Social Ads Manager at Influx Marketing, to discuss the rapidly evolving world of Meta advertising and what aesthetic practices need to understand to stay ahead. From recent algorithm changes to the growing role of AI-driven ad delivery, Spencer explains why successful marketing still comes down to understanding people, building trust, and delivering the right message at the right time.
They explore how Meta's advertising platform has shifted away from traditional audience targeting and toward creative-driven performance. Spencer shares why practices should focus less on chasing attribution metrics and more on understanding the patient journey, creating content for different stages of the decision-making process, and developing campaigns that build awareness long before a patient books a consultation.
The conversation also covers common mistakes aesthetic practices make with paid advertising, the difference between destination and gateway procedures, how email acquisition can outperform direct conversion campaigns, and why storytelling often produces stronger results than promotional offers alone.
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Recorded live at The Aesthetic Meet 2026 in Boston, Erica Crawford sits down with facial plastic surgeon Dr. Carey Campbell to discuss her recent transition from a large practice in Memphis to a growing aesthetic-focused practice in Philadelphia. Together, they explore the professional and personal considerations behind making a major career move and what it means to build a practice centered around specialization, patient experience, and long-term growth.
Dr. Campbell shares how her practice evolved toward facial surgery, why she was drawn to a more boutique, concierge-style model, and how creating a highly specialized patient experience has helped attract patients from across the country. She also offers candid insights into balancing a demanding surgical career with family life, the importance of support systems, and why she is optimistic about the growing number of women entering plastic surgery and leadership roles throughout the industry.
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Live from The Aesthetic Meet 2026 in Boston, Erica Crawford welcomes Philadelphia plastic surgeon Dr. Ran Stark for a conversation on specialization, practice growth, and the evolving landscape of aesthetic medicine.
Drawing from his own experience building a thriving practice, Dr. Stark explains how focusing on core strengths while strategically expanding through additional providers has created new opportunities for growth and patient care.
The discussion dives into the role of board certification, advanced surgical training, and why expertise remains one of the most important factors patients should consider when choosing a provider. Dr. Stark shares his perspective on the growing crossover between specialties and why maintaining high standards of education and experience is critical for both patient outcomes and the reputation of the industry.
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Recorded live at The Aesthetic Meet 2026 in Boston, Erica Crawford sits down with Pittsburgh plastic surgeon Dr. Armando Davila for a thought-provoking conversation on the future of aesthetics, wellness, and preventative healthcare. Together, they explore why the industry's biggest opportunity may not be the next trending treatment, but a fundamental shift toward proactive care and long-term health optimization.
Dr. Davila challenges the common perception that aesthetic medicine is purely cosmetic, arguing instead that skin health, appearance, and wellness are deeply connected. He shares his perspective on why the best aesthetic outcomes have always been natural-looking, how social media has distorted public perception of plastic surgery, and why "aging gracefully" doesn't have to mean ignoring available tools and treatments.
Whether you're a practice owner, provider, or industry leader, this episode offers valuable insight into where aesthetic medicine is heading—and why the future may be less about beauty and more about helping patients live healthier, more confident lives.
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In this episode of Next Level Practices, host Max Baybak sits down with Shannon Blake of Podium to discuss how the company is evolving its platform to meet the changing needs of modern practices. Shannon shares how Podium's new AI-powered agent can help practices automate communication, improve responsiveness, and create a more seamless patient experience.
They also explore how these innovations are being applied specifically within the field of aesthetics, where speed, personalization, and engagement are key. Shannon highlights how AI-driven tools can support practice growth while freeing up staff to focus on higher-value interactions, pointing to a future where technology plays an even more central role in patient connection.
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In this episode of Next Level Practices, host Max Baybak sits down with Dr. Mark Tager to explore the intersection of communication, leadership, and patient trust in the aesthetics industry. Dr. Tager shares his perspective on how providers can strengthen patient relationships through more effective messaging, emotional intelligence, and a deeper understanding of the patient experience.
They also discuss how refining communication strategies can lead to better outcomes, stronger loyalty, and a more differentiated practice. Dr. Tager offers thoughtful insights on how small shifts in approach can have a meaningful impact on both patient satisfaction and overall practice success.
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Recorded live at The Medical Spa Show in Las Vegas, we sat down with Facundo Formica, CEO of Symplast, to talk about how smart technology is reshaping the way aesthetic practices operate and grow.
From streamlining workflows to enhancing patient engagement, Facundo shares insights on what it really takes to run a modern, efficient practice. It’s an insightful listen for anyone looking to level up their practice with the right tools and mindset!
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In this episode of Next Level Practices, host Max Baybak sits down with Terri Ross to discuss her ongoing impact as a leader and trusted voice in the aesthetics industry. Terri shares what she’s been working on, from advising and scaling high-performing practices to helping providers refine their business strategy, optimize operations, and drive sustainable growth.
They also highlight Terri’s continued success as a pillar of the aesthetics community, with a focus on elevating industry standards and empowering practices to reach their full potential. Her insights reflect years of experience and a deep understanding of what it takes to build a thriving, future-focused aesthetic business.
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In this episode of Next Level Practices, host Erica Crawford sits down with Robin Dimond of Fifth & Cor to explore the power of public relations in the aesthetics industry. Robin breaks down how thoughtful PR strategies can elevate brand credibility, secure meaningful media placements, and position providers as trusted authorities in an increasingly competitive market.
Robin and Erica touch on the importance of community and collaboration, on the collective and cohort model, and how bringing like-minded professionals together can create opportunities for shared growth, stronger visibility, and long-term success in the evolving world of aesthetics.
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In this episode of Next Level Practices, host Max Baybak sits down with Frank Pierce of Medical Spa Supply to discuss the importance of planning, strategy, and connection when building or expanding an aesthetic practice.
Frank shares how his team supports practices beyond just equipment, helping providers think through everything from device selection to patient experience and long-term growth. He also emphasizes the value of community, collaboration, and bringing real energy into an industry centered around confidence, wellness, and innovation.
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Live at the Medical Spa Show 2026, Host Max Baybak sits down with Jared Rohrer of Aesthetic Conversion to dive into the world of strategic marketing for aesthetic practices.
Jared shares insights on building a strong brand presence, improving website conversion, leveraging paid media effectively, and creating marketing systems that drive consistent patient growth. We also get a glimpse into Jared's background as a musician and how he has utilized AI to create some amazing social media content!
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In this episode of Next Level Practices, host Erica Crawford sits down with Dr. Johnny Franco of Austin Plastic Surgeon to explore how innovation, branding, and patient experience intersect in today’s aesthetic landscape. Dr. Franco shares his perspective on staying ahead in a competitive market while building a practice that truly resonates with patients.
It's always an amazing conversation with Dr. Franco! We look forward to many more in the future!
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In this episode of Next Level Practices, host Erica Crawford sits down with Sam Pondrom of ByrdAdatto to unpack the critical role of legal compliance in the aesthetics industry. Sam shares practical insights on navigating complex regulations, avoiding common pitfalls, and building a practice that is both growth-focused and fully compliant.
They also dive into the nuances of marketing compliance, especially around sensitive and highly scrutinized topics like GLP-1s. Sam explains how practices can approach these conversations responsibly while still communicating effectively with patients, highlighting the importance of aligning legal strategy with marketing efforts in today’s evolving landscape.
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In this episode of Next Level Practices, host Erica Crawford sits down with John Wheeler, CEO of Alpha Aesthetics Partners, to unpack the company’s rapid rise and the strategy behind building a true “brand of brands.” From executing 18 acquisitions and expanding to 36 locations to prioritizing hyper-local identity over homogenized national models, John shares the tactical decisions that have fueled Alpha’s accelerated growth.
John dives into why Alpha focuses on partnering with founder-led practices that are deeply rooted in their communities, and how that approach creates stronger patient trust, better retention, and ultimately more valuable businesses. He also breaks down the company’s disciplined M&A strategy, what they look for in acquisition targets, and how they balance operational excellence with brand individuality.
The conversation also explores the role of leadership, culture, and emerging technologies like AI in scaling efficiently. John offers a candid look at what it means to “do the work,” build high-performing teams, and leverage tools that drive smarter decision-making across a growing portfolio.
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Chad Sawyer, COO of DrWell, joins us to unpack the rapid changes happening in wellness, weight management, and modern patient access. Chad explains how DrWell evolved from a GLP-1–focused platform into a full weight and wellness ecosystem offering more than 200 compounded medications. We get into how patients move along their “GLP-1 journey,” why providers want to offer more longevity and wellness-focused options, and how DrWell helps practices deliver these services responsibly, without adding more work for staff.
Chad also breaks down one of the biggest shifts happening right now: the rise of asynchronous consultations. He explains how patients can now complete legally compliant intake forms online, without always needing a live visit, and why this opens the door for practices to compete with direct-to-consumer brands like Hims & Hers. We also touch on why wellness programs are becoming essential parts of aesthetic practices. This is a fascinating look at where patient care, convenience, and technology are heading next, a must listen for anyone in the aesthetics space!
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Tyler Terry of NexTech joins us at The Aesthetic Meet in Austin to break down the trends he's seen that are reshaping the med spa and aesthetics space. From the rise of hybrid wellness–med spa models to the explosive demand for IV therapy and injectable add-ons, Tyler explains how practices are expanding their service lines and creating new cross-sell opportunities.
He also shares why wellness clinics are becoming med spas — and why med spas are just as quickly moving into wellness — as patient expectations shift toward convenience and comprehensive care.|
We also dive into the rapid evolution of technology in aesthetics, including NexTech’s AI-driven approach to improving clinical photography.
Tyler walks through how AI is helping practices achieve consistent lighting, angles, and expressions in before-and-after photos without altering results — and why authentic, standardized imagery will become a competitive advantage. We also explore the industry-wide race to build the first fully integrated, end-to-end tech stack and what practices should expect as software, AI, and patient engagement tools converge.
As we've to come to expect from Tyler, this conversation is packed with insights for anyone navigating the next chapter of aesthetic medicine!
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We sit down with Dr. Brent Robinson of Salt Lake City for our now annual catch-up at The Aesthetic Meet 2025. A lot has changed for him this year — including a transition into a larger, growth-minded practice — and we dig into what that shift has meant for his work and the patient experience.
Dr. Robinson shares how joining a team with a strong social media presence opened his eyes to the real power of digital content. From educational videos that answer patients’ biggest pre-op questions, to organically generated “patient journey” videos, he talks about why authenticity wins and why he avoids incentivized influencer content. His stance: social media works best when it's educational, honest, and rooted in real patient stories — not gimmicks or forced trends.
We also get into what patients are actually watching before they walk into the consult room, how user-generated content impacts trust, and why even low-view videos can convert exceptionally well. Plus, Dr. Robinson shares his thoughts on where surgical trends are heading, and what the coming wave of AI-driven search might mean for surgeons in competitive markets.
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Dr. Horriat joins us on Next Level Practices at the Aesthetic Meeting 2025 in Austin to share her remarkable journey: from aesthetic surgery fellow to becoming the first female associate at the Bengtson Center in Grand Rapids, MI.
Dr. Horriat shares how aligning with a practice that values natural, elegant, and sophisticated results has shaped her career, and how her identity as a young, female surgeon resonates with patients seeking subtle, athletic beauty. We talk about the growing demand for female providers, the evolving trends toward "yoga bodies" and minimalist results, and the role injectables and non-invasive procedures play in building long-term relationships with patients.
Plus, we also dive into:
• The impact of AI in aesthetics, both as a clinical tool and a credibility challenge
• How younger surgeons can learn from the past without being stuck in it
• Why humility and patient connection are non-negotiables for success in private practice
If you're a provider navigating your early years in practice or curious about where aesthetics is heading in 2025 and beyond, this episode is a must-listen!
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In this episode, we sit down with Angela Chatterfield of Elite Med Listings at the Aesthetic Meet 2025 to get her hot takes about the world of aesthetic medicine. Angela shares how she's using AI tools to help plastic surgeons streamline their practices without sacrificing patient care.
We dive into her candid thoughts on contact management, why she thinks the traditional "funnel" is dead, and how the future belongs to aesthetic practices that embrace technology without losing the human touch. Angela brings decades of experience and a refreshingly blunt perspective on how med spas and plastic surgeons can thrive in a changing industry, so if you're a provider navigating AI, marketing, and patient expectations in 2025, this one’s for you!
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In this episode, recorded live at Aesthetic Meet 2025 in Austin, Houston facial plastic surgeon Dr. Athré discusses what it really takes to succeed in today’s aesthetic market. Dr. Athré shares how his practice has evolved from a rhinoplasty focus to full-spectrum facial rejuvenation and why the 45–60 age group is his sweet spot. With a refreshingly honest take on attribution, patient education, and owning your marketing, Dr. Athré brings both surgical precision and practical wisdom to the mic.
We also dive into:
• The lasting effects of the “Zoom Boom” and post-COVID market shifts
• Why YouTube is his second-best lead source (after his website)
• How to create a “sticky” marketing presence across platforms
• The growing skepticism around non-surgical procedures and a shift back to surgery
• What it really takes to work successfully with a marketing team
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In this episode of Next Level Practices, recorded live at the Aesthetic Meet 2025 in Austin, Dr. Greg Albert of Boca Raton returns to the podcast to share insights on the changes he is seeing in aesthetic medicine.
From the rise of facial surgery in younger patients to the evolving role of AI in both treatment and training, Dr. Albert reflects on how patients are becoming more informed, and more discerning. We also dive into the potential return of facial implants, his work with professional athletes, and how future tech like simulation and robotic assistance could transform the field of aesthetics.
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In the latest episode of the Next Level Practices podcast, we sit down with Brad Adatto, co-founder of healthcare-focused law firm ByrdAdatto, to explore the evolving legal landscape of the aesthetics industry.
From the explosive rise of weight loss medications and changing FDA oversight, to new state-level regulations like those in Texas, Brad breaks down how these shifts are impacting providers across the country. We also dive into how his firm uses education, content, and AI to grow, and what the future holds for aesthetic practices.
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In this episode, we sit down with Dr. Johnny Franco live at the Aesthetic Meet 2025 in Austin, Texas. Dr. Franco shares insights from the frontlines of the "Ozempification" of aesthetics, how weight loss journeys are reshaping demand for both non-surgical treatments and advanced body contouring, and why the next wave of cosmetic surgery is already here. We also dive into how AI is beginning to transform aesthetic practices, and what the future holds for regenerative medicine, body sculpting, and patient care over the next few years. A fast-paced, forward-looking conversation you won't want to miss.
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In this final episode for 2024, we sit down with Chunner Nyberg of TouchMD to explore the intersection of technology, patient experience, and the evolving aesthetic industry. Chunner shares how TouchMD’s solutions enhance patient journeys from consultation to post-treatment, emphasizing photo consistency, education, and integration with practice management systems. Alongside trends like AI’s role in healthcare and the importance of personalized content, Chunner provides a detailed look at how practices can maintain competitive edges by prioritizing seamless experiences. His passion for coaching and community building adds a unique personal touch to the conversation. See you next year!
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Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.
From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.
In this episode, we welcome Dr. Gregory Albert of Boca Raton, Florida, who has been in practice for 25 years!
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Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.
From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.
In this episode, we welcome Dr. Brad Bengston of Grand Rapids, Michigan, who has been in practice for 29 years. Stay tuned for the next episodes!
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Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.
From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.
In this episode, we welcome Dr. Ran Stark of Philadelphia, who has been in practice for 5 years. Stay tuned for the next episodes!
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Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.
From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.
In this episode, we welcome Dr. Grady Core of Birmingham, who has been in practice for 30 years. Stay tuned for the next episodes!
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Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.
From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.
In this episode, we welcome Dr. David Turer of Pittsburgh, who has been in practice for three years. Stay tuned for the next episodes!
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Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.
From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.
In this episode, we welcome Dr. Grant Stevens, an eminent aesthetic leader and longtime friend of Influx, who has been in practice for over 30 years. Stay tuned for the next episodes!
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Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery careeer.
From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.
In this episode, we welcome Dr. Brent Robinson of Salt Lake City, who has been in practice for one year. Stay tuned for the next episodes, all of which will be rolling out in rapid succession.
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The world of digital patient acquisition is constantly evolving. With Artificial Intelligence and other technology trends impacting aesthetic practice marketing, you don’t want to fall behind.
The digital marketing experts at Alpha Aesthetic Partners and Influx Marketing are joining forces to provide an overview of key trends that you should be paying attention to and how to get started using AI tools as a force multiplier in your practice.
Featuring Influx CEO Adam Daniells, Chief Growth Officer Max Baybak, and Alpha Aesthetic Partners CEO John Wheeler
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In the latest episode of Next Level Practices, our very own Chief Growth Officer Max is joined by our CEO Adam to discuss five key stories to follow in the tech marketing world.
With so much happening in tech, it's important to keep an eye on these topics as they unfold, as there may be some major changes on the horizon for the online marketing space.
Key stories covered:
OpenAI Spring Event: ChatGPT 4o
The TikTok Ban: Legal Challenges and Potential Solutions
Instagram's Prioritization of Smaller Creators
Meta Verified for Business: Paid Verification Service
OpenAI and Apple Partnership
We provide some key takeaways for these important topics, and touch on some other "mentionables" to help get you up to speed on the latest and greatest in Marketing, Tech, AI, and more!
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In this episode of Next Level Practices, our CEO and Chief Growth Officer sit down live at The Aesthetic Meeting 2024 to cover some of the key news stories happening in the world of marketing technology. Prime among these storylines is the rumor that OpenAI is about to launch a search product that would put them in direct competition with Google. Find out what we know about this story to date, and dive in with us as we cover other important news regarding the TikTok ban, an important subtlety in Meta's recent AI announcement, and more.
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"Our mission for the industry: bring together what can be a very fragmented approach for practices and make it as streamlined as possible."
As equalizing forces continue to dominate the aesthetic industry, one of the best ways for a surgeon or medspa to stand out from the crowd is to provide superior service to their patients. While it's easy enough to say, making it a reality can be challenging.
Running an aesthetic practice often feels like drowning in a sea of details, difficulties and disasters, while rising above it all can feel like swimming against a riptide.
Audrey Neff of PatientNow says that her company's platform offers a lifeline for aesthetic practices by providing an instant upgrade in efficiency. The complete suite includes an EMR alongside software solutions for practice management, patient engagement, payment processing, digital marketing, and photography.
One of the features Audrey highlights in this episode is how easy it is for patients to leave reviews: "If you have horrible before and after photos, if you have zero reviews on your Google Business Profile, that is truly one of the biggest profit leaks right now. And it is something that can be fixed relatively easily with the right technology in place."
Find out why creating better patient outcomes is crucial to being competitive, and learn what Audrey has to say about making sure the quality of your service is up to the quality of your practice, on this latest episode of Next Level Practices.
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On this episode of Next Level Practices, we are joined by TouchMD’s President of Sales & Marketing, Tyler Terry. TouchMD is a comprehensive software solution for aesthetic practices that features patient consult solutions, in-practice marketing, best-in-class photography solutions, and much more.
Sharing insights gained from a decade of work in the aesthetics industry, Tyler describes how his path from the mail room to working directly with providers as a Sales Manager set him up for success in his current role.
More than anything, he learned that patient experience plays a critical part in running a successful practice. Thus the emphasis of the TouchMD platform: “to exceed expectations throughout the patient journey.”
For example, TouchMD’s consult module helps a provider create interactive presentations — including annotating and drawing on patient images, or generating custom before & after simulations. Their custom point-of-care marketing system can educate patients both about the procedure they are receiving as well as other services they may be interested in. Finally, TouchMD’s photography solutions help create beautiful, consistent images of patients for consultations, before & afters, and even social media and marketing purposes.
Find out more about TouchMD’s revolutionary platform, and what is coming next, in this episode of Next Level Practices!
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Before and after photos present a common problem for aesthetic practices — how to achieve consistent, high-quality, easily repeatable results. After years of experience behind the camera working with Allergan, Kybella, Evolus, and Revance, Jason Johnson of Simple Studios solved the problem with integrated systems specially designed specifically for taking perfect before and after photos.
Jason explains how he solved the unique challenges presented by practices with limited space or sub-optimal lighting, by creating solutions such as a ceiling-mounted photo studio, mobile carts for clinical photography, and a wall-mounted creative setup he is currently developing. There's even a lightweight social media station with selfie lights and a shotgun microphone to take away the headaches of high-quality video content creation.
And thanks to a partnership with TouchMD, Simple Studios reaps the benefits of a seamlessly integrated platform that allows for immediate cloud storage and easy access from any device within the practice.
If any of this sounds like a sales pitch, it's not — Influx has no affiliation with Simple Studios, or TouchMD for that matter. No, we're just genuinely excited about how these solutions can help take aesthetic before and after photos … to the Next Level.
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Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Stephan Baker in this episode of Next Level Practices, recorded live at ASAPS 2023.
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Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Kouros Azar in this episode of Next Level Practices, recorded live at ASAPS 2023.
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Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Ran Stark in this episode of Next Level Practices, recorded live at ASAPS 2023.
Get a Free Website Analysis: https://www.influxmarketing.com/
Instagram: https://www.instagram.com/influxmarketing/
Twitter: https://twitter.com/influxmarketing
LinkedIn: https://www.linkedin.com/company/influx-marketing-co
Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Brad Bengtson in this episode of Next Level Practices, recorded live at ASAPS 2023.
Get a Free Website Analysis: https://www.influxmarketing.com/
Instagram: https://www.instagram.com/influxmarketing/
Twitter: https://twitter.com/influxmarketing
LinkedIn: https://www.linkedin.com/company/influx-marketing-co
Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. David Turer in this episode of Next Level Practices, recorded live at ASAPS 2023.
Get a Free Website Analysis: https://www.influxmarketing.com/
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LinkedIn: https://www.linkedin.com/company/influx-marketing-co
The world of digital patient acquisition is constantly evolving. At Influx Marketing, we are continually tracking changes in consumer habits and technology platforms so that we can skate to where the puck is going and keep our clients ahead of the curve.
In this workshop, presented live at Vegas Cosmetic Surgery 2023, Alpha Aesthetics Partners CEO John Wheeler joins Influx executives Adam Daniells, Max Baybak and Erica Crawford to break down the trends that are already shifting how patient acquisition is done and offer their predictions for the medical patient acquisition and marketing landscape in the coming year and beyond.
For our latest episode, recorded live in Miami Beach at ASAPS 2023, we spoke to one of the cartographers who helped map the aesthetic patient journey — RealSelf Founder and Executive Chairman Tom Seery.
Tune in to hear how Tom built a platform that became the go-to advisor for consumer-based medical aesthetic decision making and learn how RealSelf has evolved alongside the behavior and needs of today's aesthetic consumer. Stick around for a glimpse into how artificial intelligence and ChatGPT stand to disrupt aesthetic patient acquisition — all this and more on the latest episode of Next Level Practices.
Show Notes:
00:00 Intro
01:00 Background
05:07 The evolution of RealSelf vs. the evolution of consumers
06:50 The RealSelf marketing funnel is more of a maze (or scrambled eggs)
09:03 The aesthetic patient's journey
10:53 Connecting marketing with the front desk
13:06 Systems and processes for conversion
16:39 AI, ChatGPT and what it means for aesthetics
22:28 Either you get disrupted, or you disrupt yourself
26:14 Closing words
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Welcome to Miami Beach, where Influx recently attended the annual meeting of the American Society for Aesthetic Plastic Surgery, as we do every year.
This year we brought our podcast team along to record to bring you some candid conversations on the topic of patient acquisition and the latest trends in aesthetic practices growth.
In our first episode recorded live at ASAPS 2023, Influx Marketing's Chief Growth Officer Max Baybak sits down with Skytale Group Partner James Turcott to discuss the red-hot aesthetic M&A market.
Skytale Group is a full-service strategic, financial, and M&A advisory firm. Through management strategy and financial analysis, Skytale helps scale and sell medical aesthetics practices to strategic buyers.
Tune in to learn about the latest trends in medspa and plastic surgery practice consolidation, get an expert breakdown on how it all works, and find out just what buyers are looking for in an aesthetic practice acquisition — only on Next Level Practices.
Show Notes:
00:00 Intro
01:00 Skytale Overview
05:59 James' background
07:53 Entry into aesthetics
09:01 Who Skytale represents
10:05 Management consulting and scaling responsibly
13:14 Focus on fee for service
14:46 What PE and platforms are looking for
18:48 Family office acquisitions
19:27 EBITDA: Knowing what your practice is worth
23:01 What doctors are paying themselves
25:17 Don't expect everything to change at the close
28:21 Multiples and valuations
32:08 Consolidation of the consolidators
32:59 Multiple locations vs. one large practice
37:31 Partnerships, equity, and golden handcuffs
43:30 What the market looks like
45:57 Finding the right fit
47:57 Comments on the current economic environment
50:01 Final words
As a vocal proponent of price transparency in aesthetics and healthcare in general, Dr. Jonathan Kaplan has spent years building and refining a price estimation and lead generation platform that can be leveraged to create a better experience for both medical providers and patients alike. In this episode of Next Level Practices, you'll hear his arguments for why price transparency is not a "race to the bottom," but rather an opportunity for plastic surgeons and aesthetic practices to increase efficiency and book consults that are far more likely to convert to treatment.
With the federal No Surprises Act in effect as of Jan 1st, 2022, the topic of price transparency is more relevant than ever.
Tune in to hear Dr. Kaplan’s take on how the act impacts aesthetic practices and what you need to have in place to be compliant.
Offers aren't always discounts, they don't have to cheapen your brand, and every practice needs an offer-based strategy to capture and command the consumer's attention in this era of digital overload. If it sounds unusual, it's only because incompetent advertisers have dumbed down offer-based marketing and turned it into a bargain-basement race to the bottom. But John Wheeler is no stranger to the unconventional approach. With a background in pastoral ministry providing a depth of compassion and empowerment to his work as the CEO of Esthetics Center, he has built his company around "creating the perfect patient experience." What that means for the rest of us is a case study in results-oriented marketing. In this episode of Next Level Practices, listen as John preaches his gospel of glorious design and manifesting the future of marketing.
Offers aren't always discounts, they don't have to cheapen your brand, and every practice needs an offer-based strategy to capture and command the consumer's attention in this era of digital overload.
If it sounds unusual, it's only because incompetent advertisers have dumbed down offer-based marketing and turned it into a bargain-basement race to the bottom.
But John Wheeler is no stranger to the unconventional approach. With a background in pastoral ministry providing a depth of compassion and empowerment to his work as the CEO of Esthetics Center, he has built his company around "creating the perfect patient experience."
What that means for the rest of us is a case study in results-oriented marketing.
In this episode of Next Level Practices, listen as John preaches his gospel of glorious design and manifesting the future of marketing.
As we look ahead to where aesthetic marketing is headed in 2022, what should practices prioritize and why?
In this episode of Next Level Practices, Eva Sheie of The Axis and Drew Leahy of PatientNectar join our Chief Strategy Officer, Max Baybak, to discuss and debate everything from low friction patient communication to creating owned audiences.
They also ask tough questions like, "why are you throwing away good leads?" and "why haven't you started your own podcast?"
Join Max, Eva and Drew as they evaluate the ideas and strategies they feel could be the key to winning in 2022.
Aesthetic practices aren’t just competing against each other when it comes to customer service — they’re also dealing with the outsized expectations set by the likes of REI, Sephora, and Starbucks.
While the occasional discount can inject life into a sagging marketing strategy, a dependence on discounts cheapens a brand, and it can create an unsustainable customer demand for such markdowns.
In this episode, Pinpoint Communications Founder Tami Vileta details how to avoid the “discount treadmill” by offering an elevated experience and extraordinary value to patients.
With practical advice on how a good loyalty program can completely change customer behavior, and tips for for gaining a competitive advantage, it feels like she gives away her best secrets in this episode of Next Level Practices.
With consumer demand for aesthetic treatments at all-time highs, it's easy to fall prey to the fallacy that a full schedule equals a successful practice, but, as APX Founder Terri Ross tells us, "Being busy does not mean being profitable."
This is but the beginning of the wisdom that Terri and APX Co-CEO Izhak Musli share with us in episode #12 of Next Level Practices. While Terri and Izhak have each previously appeared individually on the podcast, they have now teamed up to combine their strengths in a powerful new venture: the Aesthetic Practice Accelerator or APX Platform.
APX aims to fill a distinct void in the aesthetic landscape by providing industry benchmarking data paired with the real-time business intelligence tools you need to see how your practice stacks up. The platform also provides valuable training and community components, which are the key ingredients necessary to help you close the gap wherever your practice may be falling short.
In this episode, Terri and Izhak show us how practices are using APX to identify inefficiencies and maximize available resources. They also offer us a glimpse at the exciting plans they have for the platform's future.
In this episode, Max chats with FriendMedia CEO, Nick Magruder, about the importance of in-practice marketing and the work he and his team are doing to fix the outdated, untargeted, internal marketing systems used in aesthetic practices today. Later in the episode, Max and Nick are joined by special guest Dr. Grant Stevens, who shares his experience using FriendMedia to upsell, cross-sell, and increase awareness of new service offerings in his busy practice.
In episode #10 of the Next Level Practices podcast, we chat with Eva Sheie of The Axis about… podcasting. Yes, that’s right, a podcast about podcasting.
Eva has spent the majority of her career at the intersection of digital content creation and aesthetic medicine. Most notably, she served as the Director of Practice Development at RealSelf, where she built out and scaled the RealSelf University customer education program, engaging with over 2500 practices along the way.
Prior to her time at RealSelf, she held several different roles in digital marketing and practice consulting, including Director of Product & Online Strategy at Real Patient Ratings.
Today she owns and runs a podcast production company that specifically caters to plastic surgeons.
In this episode, Max & Eva discuss the nuances of how to make podcasting work for an aesthetic practice and why Eva believes that podcasting, while currently an under-leveraged channel in aesthetics, is well-positioned to become an effective medium for patient education and even patient acquisition.
Max talks with Drew Leahy of PatientNectar about the reemerging importance of email and how aesthetic practices can effectively utilize this channel to reach prospective patients their competitors aren't in front of.
They also discuss the changing landscape of digital patient acquisition and a specific email strategy that practices can implement to decrease dependency on paid media and time-consuming social media.
PatientNectar is a first-of-its-kind content studio for aesthetic practices. Their goal is to help practices stay in the conversation by publishing high-quality content at scale without scaling their costs or time investment — starting with their first product: Email Serials.
In episode #8 of Next Level Practices, Influx Co-Founder and Chief Strategy Officer, Max Baybak, chats with Izhak Musli about the progressing digitization of the patient journey and how practices need to be thinking in order to meet the expectations of today's consumer. Izhak is the Chief Revenue Officer of Symplast, the all-in-one, cross-platform, cloud-based solution for managing your entire practice.
In this episode of Next Level Practices, our Chief Strategy Officer, Max Baybak chats with the one and only Terri Ross.
If you’re in aesthetic medicine you likely know the names Terri Ross and Terri Ross consulting. She and her team have recently released a game-changing training and growth platform for aesthetic practices called APX.
Tune in to hear insights from Terri on taking your practice to the next level and her revolutionary new platform.
Influx CEO, Adam Daniells, and Chief Strategy Officer, Max Baybak, discuss the antitrust suit against Google and what it may mean for search marketing and medical practices that rely on the search giant's platform for patient acquisition. The guys also touch on a few other interwoven plotlines shaping up in the digital marketing landscape that may have an impact on the future of digital marketing.
To see this full presentation including graphs and hard data that illustrate what we believe is really happening in the aesthetics market, head over to our YouTube channel. You'll also learn about a hidden opportunity that you should be capitalizing on right now.
On Sept 12th, 2020, our CEO, Adam Daniells, and our CSO, Max Baybak, gave this presentation as part of The Aesthetic Society's virtual Breast & Body Meeting.
Aesthetic practices often ask us whether they should be focusing on Google or Facebook/Instagram in their marketing efforts. In this presentation, Max & Adam break down the best way to approach each and show you how smart practices are properly leveraging them to scoop up outsized portions of the rising demand we are currently seeing in the plastic surgery and non-surgical aesthetic medicine space.
Our CEO and Chief Strategy Officer had the pleasure of presenting at the Aesthetic Meeting 20/20 @Home, which took place virtually on April 25th. The title of the presentation is "Opportunity in Change – The New Marketing Model for Aesthetics." Tune in to learn about the opportunities we are seeing open up right now for plastic surgery practices and medical spas that are looking for ways to leave their competition behind. You can view the full discussion on YouTube or download the presentation at www.influxmarketing.com/asaps.
In this episode, Max & Adam are joined in studio by legendary plastic surgeon, entrepreneur, and marketer, Dr. Grant Stevens of Marina Plastic Surgery. The guys talk with Dr. Stevens about the evolution of digital marketing within the field of plastic surgery and the advantages of being a contrarian marketer. Dr. Stevens shares the story of how he came to be an early adopter of web and Google marketing, discusses the shift to mobile, the rise of video, and the era of social media.
Dr. Stevens also tells the story behind the creation of his famous Freeze the Fat brand and how that led to his practice becoming the #1 Coolsculpting provider in the world. He also goes into his strategy for creating holistic, omnichannel marketing campaigns for long-term return, and also tells the guys about his work as the recent past president of the Aesthetic Society (ASAPS).
We recorded this episode in March 2020 but decided to shelve it and instead focus on creating content that would help our clients adapt to the COVID-19 disruption. Today we feel this episode is even more relevant than when we recorded it, as it examines the importance of identifying trends early — even when others may not be on board — and the rewards that can follow.
As the world is getting back on its feet, this subject matter is extremely relevant to aesthetic practices who are looking to find a new way forward and identify new opportunities in a dramatically changed world.
In this episode, Max and Adam are joined by Dr. Geoffrey Trenkle, CEO, and founder of the Los Angeles Center for Ear Nose Throat and Allergy. Dr. Trenkle shares how his practice is adapting during the COVID-19 quarantine and gives listeners a candid look into the mindset that has enabled him to find success during this challenging time. The trio also discusses what you need to know about government stimulus programs for small business, the importance of having a solid marketing partnership, how to unlock the power of Reddit to reach new patients and better understand your existing ones and how the best marketing strategies revolve around creating value as an expert in your field.
In the debut episode of the Next Level Practices podcast, Influx Marketing CEO, Adam Daniells, joins our host and Chief Strategy Officer, Max Baybak, to discuss an important topic. Last week we published a blog article and an-depth guide covering strategies for marketing your medical practice during the Coronavirus/COVID-19 disruption. In this episode, Adam & Max break the guide down step by step with real-life examples to give you actionable strategies. This is your chance to hear directly from two of the leading experts in digital marketing for plastic surgeons and private medical practices. Learn the exact strategies they are implementing for our clients during this time and find out how you can bolster your practice and emerge ahead of the competition.