Welcome to part 2 of our interview with Lynn Armstrong of Zoe Shoes + Objects.

In this episode, Lynn talks about her approach to eCommerce, the hustle and grit that’s needed to survive today, and more about how she works to create as much of her in store experience in a social distancing environment. We’re rejoining halfway through the interview for part 2 with Lynn, we’re picking up the conversation as Lynn is about to explain the role of eCommerce in her business and how she’s bringing it all together to execute commerce.

In this episode Lynn discusses:

  • Her view of eCommerce past, present and future for her business
  • Which eCommerce platform she uses
  • How and why they’ve adapted a by appointment only approach as businesses begin to re-open
  • How she tries to create some of the experiences a Zoe shopper would have through eCommerce

You'll find Zoe online:

Zoesshoes.com

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