Today Marlene Oliveira of moflow discusses the value of conducting a website content strategy, and why you should do it before anything else.

• What is content strategy?
• Measuring the success of a website build
• S.M.A.R.T. goals
• How to collect and document material for a content strategy
• The format of a content strategy
• The value of consulting with internal stakeholders
• What communication looks like during a content strategy
• How long does it take?
• The value of engaging in a content strategy
• Advice for do-it-yourselfers

Show Links * Developing a website content strategy for a new nonprofit site: elements to include * How to create communications objectives from nonprofit strategic goals

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