When it comes to brand strategy, a vision statement is often seen as the holy grail, part of the winning trifecta of vision, mission, and values. 

Your vision is the north star of your brand that guides everything that you do and is there to help you take your business forward. But how do you write one, and what makes it effective?

Ready to write your own vision? Vision Statements for Creatives will teach you all about vision statements, guide you through uncovering & writing your own, and provide you with 60+ examples to inspire you along the way. Grab it here: https://shop.blackandwhitestudios.nz/vision-statements

Timestamps

• Introduction: 00:00
• Vision vs mission: 01:20
• What’s in a vision: 02:45
• Your vision needs to be: 05:30
• How to write a vision: 07:00
• Wrap up: 10:00

Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog

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