It's not just WHAT to do. It's HOW you do it! Some of you may get a little squeamish when you hear cold calls. Others may say its dead. But it is not! I just closed a 156-unit deal using this approach! Figured out from past mistakes, here are some tips I have for you: 1. Make the Call 2. Have a Structured Script 3. The Follow Up 4. Always Agree/ Acknowledge 5. Don't Take it Personally Cold Call still works- It has EVOLVED!