Learn about mastering modern marketing with Todd Brown’s E5 Method in this episode of the LMScast podcast hosted by Chris Badgett from LifterLMS. Todd shares marketing insights he’s gained throughout his years working in marketing for businesses, both brick and mortar and online. A marketing campaign’s big idea is the message that underlies all elements of a campaign to resonate with the audience you’re going after. It is something that resonates with your audience and is the source or reference for the methods and messaging of your marketing campaign. Behind every marketing campaign, every marketing promotion, every video, every long-form …

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