Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

02:54 - How do you know when a project has gone wrong?

07:52 - Setting Expectations

  • Risks and Assumptions

13:22 - Client Relationships and Improving Communication

17:16 - Horror Stories

  • Lawsuits

35:37 - Rescuing a Project (After Things Have Gone Wrong…)

37:42 - Scope, Rescoping

  • Jonathan Stark: First Do No Harm

Picks

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) by Geoffrey A. Moore (Philip)

Jonathan Stark: First Do No Harm (Jonathan)

Creative Class Contract (Jonathan)

Facebook Ads Manual: Everything You Need to Know to Get Started by Mojca Mars (Reuven)