02:07 - Robert Williams Introduction

• Workshop
  • @letsworkshop
• Emails That Win You Clients by Robert Williams

02:28 - How Does Workshop Work?

• Lead Generation Newsletter
• Help a Reporter Out (HARO)

04:07 - Getting Picked (Competing For Leads?)

05:24 - How is it Different From a Job Board?

• All Freelance Jobs
• All Project-Based
• All Remote

07:35 - Other Curating Services Compared

• Peter Cooper Newsletters
• Crew

09:47 - Finding Leads to Offer

• Wheelhouse

11:54 - Success Stories > Statistics

• Josh Pigford of Baremetrics

15:27 - Pricing and Value

• Kurt Elster
• Shopify

20:14 - Email Content

22:10 - Expanding / Contracting / Refocusing Based on Feedback?

23:56 - Writing Emails: Emails That Win You Clients by Robert Williams

• PR LEADS
• Top Tips:
  • Short
  • Deliver Something of Value
  • Thumbs Up/Yes for More Info (Kai Davis)
  • Optimize Subject Lines

35:56 - Referrals

37:06 - Upsale Opportunities and Maintenance Agreements

• Non-compete Clause

Picks

Simplecast (Jonathan)

Amazon Dash Button (Jonathan)

Welcome to Night Vale (Reuven)

Steelheart (The Reckoners) by Brandon Sanderson (Chuck)

Paparazzi (Robert)

Just Tell Julie (Robert)

The Magic Email (Robert)