LegalZoom has a box on its website with the title ​“As Seen In” followed by the logos of five publications that have featured its services. In an NAD challenge, ZenBusiness argued that because LegalZoom has an affiliate relationship with some of those publications, it needs to disclose its connections to them in order to comply with the FTC’s Endorsement Guides. LegalZoom argued that mere press mentions don’t qualify as endorsements and, therefore, that a disclosure isn’t required.https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/nad-decision-considers-as-seen-in-claimsGonzalo Mongmon@kelleydrye.com(202) 342-8576www.kelleydrye.com/people/gonzalo-e-monHosted by Simone RoachSubscribe to the Ad Law Access blog - www.kelleydrye.com/subscribeSubscribe to the Ad Law News Newsletter - www.kelleydrye.com/subscribeView the Advertising and Privacy Law Resource Center - www.kelleydrye.com/advertising-and-privacy-lawFind all of our links here linktr.ee/KelleyDryeAdLaw