FDA issued a final rule today updating the requirements food must meet to be marketed as “healthy.” FDA says that a “healthy” claim “implies that the nutrient content of the food may help consumers maintain healthy dietary practices,” and an update was necessary to ensure that foods described as healthy are consistent with current nutrition science, which has evolved significantly since the last update to the rule in 1994. FDA’s changes to the rule seek to “provide additional flexibility, which will result in more foods qualifying to bear the ‘healthy’ claim.”https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/fda-updates-healthy-nutrient-content-claim-for-foodDonnelly McDowelldmcdowell@kelleydrye.com(202) 342-8645www.kelleydrye.com/people/donnelly-l-mcdowellKatie Rogerskrogers@kelleydrye.com(202) 342-8455www.kelleydrye.com/people/katie-rogersSubscribe to the Ad Law Access blog - www.kelleydrye.com/subscribeSubscribe to the Ad Law News Newsletter - www.kelleydrye.com/subscribeView the Advertising and Privacy Law Resource Center - www.kelleydrye.com/advertising-and-privacy-lawFind all of our links here linktr.ee/KelleyDryeAdLawHosted by Simone Roach