In this episode, we unpack the launch of the Institute for Responsible Influence’s new certification program, a self-regulatory initiative designed to train creators on FTC endorsement rules, advertising standards, and responsible brand partnerships while giving certified influencers a seal of approval and access to a searchable database for brands. As trust concerns continue to shadow the fast-growing creator economy, the program raises timely questions about whether industry-led certification and ongoing oversight can help close the gap between marketing reach and consumer confidence. Hosted by Simone Roach. Based on a blog post by Gonzalo E. Mon.