Tune in to hear:

• What can magic teach us about behavioral science and psychology and how does Paul marry these two worlds together?

• How do magicians see the world differently? Does magic make you more or less skeptical and do you now move through the world differently as a result of knowing about the art of how the mind fools us and how we fool each other?

• What are the evolutionary origins of behavioral bias and what are the implications of overcoming them?

• In his years of study in the field, what is one finding from the behavioral science literature that he finds personally fascinating and under discussed?

• Where can behavioral science help us improve our ability to sell?

• Does behavioral science have something to tell us about how to have less transactional, deeper relationships with our clients?

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