Tune in to hear:

• What exactly is Neuromarketing and what makes it so powerful?

• There are more brands and advertisements vying for our attention every year. How does Nueromarketing fit into this picture and help brands really stand out?

• What are the six pillars of Neuromarketing that Kristin eventually settled on and where did she source these ideas from?

• Why is making marketing highly personal so important and what might a concrete example of this look like within financial services?

• What does it mean to make your marketing “contrastible” and what is a practical example of this?

• How do those in knowledge fields take their somewhat ethereal offerings and make them more tangible?

• Does being memorable necessarily mean that you will alienate some people?

• How can we make our brand visually stand out above and beyond our graphic design and branding?

• When creating emotional ad content, do we have to be sure that it speaks to who the company/brand really is? Does this ever backfire?

Compliance Code: 3110-OAS-12/15/2021