Tune in to hear:

• A lot of the best content creators in this industry are a bit edgy. How can very large companies create good content when they are almost, by definition, required to not be edgy?

• If your brand wants to be honest about who they are - how do you begin to introspect and have that conversation?

• What’s a potentially interesting brand collaboration for a fintech firm?

• When is it appropriate for a brand to take advantage of a viral trend and when might it make sense for them to sit it out so it doesn’t seem disingenuous?

• What are some foundational best practices for content creation if people want it to really catch on?

• Once someone has “opted in” to your brand, how much should you scale back the advertising and calls-to-action to ensure you don’t alienate them?

• How can we harness all the hardship of the past few years into becoming better people?

https://twitter.com/SSiyed

Compliance Code: 1356-OAS-8/1/2022