Predictably Irrational: The Hidden Forces That Shape Our Decisions

Let the shopping season begin! Buying throws us into irrational behaviors. Today, we talk about who's really in control when we get into consumer behaviors.

Book mentioned:

Predictably Irrational by Dan Ariely: https://amzn.to/2LVtT4Q

http://michellespiva.com/Amz-DanAriely-PredictablyIrrational

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