Thinking of removing all the affiliates that aren't producing clicks or sales in your affiliate program? DON'T! Jamie Birch, CEO and Founder of JEBCommerce, gives us a little rant on why this is a bad idea and may hurt the growth of your affiliate program.

Removing affiliates that aren't meeting your definition of active:

• Isn't necessary
• Saves nothing
• Reduces potential for future sales from partners you don't even know yet
• Shows a lack of understanding of the channel and how affiliates operate
• Hurts relationship building, the core of affiliate marketing
• Show there's too much value placed on the wrong KPIs

Listen in as Jamie goes into more detail on these points and others, including a story about one of hundreds of dormant affiliates becoming a "big dog" in the space.