George Baxter-Holder, ARNP, DNP, CANS, joins us this week to talk about his unconventional path toward a career in medical aesthetics. He also discusses how aesthetic treatments are about much more than what’s on the surface and answers some important questions about his interactions with his patients:

• How can you build a real, long-term relationship with your patients?
• How does understanding how your patients view themselves help you treat them?
• How can you help patients beyond the treatment room?
• How can all of this lead to better outcomes in your practice?

Listen in to find out.