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- (01:12) - How did Carla start her journey as a marketer?
- (03:59) - How has Carla navigated the career transition from CPG to the financial industry?
- (05:57) - Put the customer at the heart of marketing to make an impact.
- (07:16) - What's the hardest thing to explain to non-marketers about marketing?
- (08:02) - Marketing doesn't exist if it doesn't drive growth
- (09:23) - What is growth for a large brand?
- (12:22) - How Carla Hassan handled the Toys R Us bankruptcy while it was happening
- (14:54) - There are little failures every day; learn from them and use them to enrich yourself.
- (16:10) - Using data to make decisions, not prove something was a success.
- (18:41) - Why don't data teams think growth is their responsibility, too?
- (21:32) - What's the organizational structure for data and marketing at JPMorgan Chase?
- (24:31) - How can we use customer data appropriately, and in a relevant way?
- (26:36) - Using data internally for efficiency and feedback loops
- (29:39) - How do you think about content for the full journey?
- (33:28) - What changes in strategy will JPMorgan chase employ in the next 12 months?
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