When you hear "repurpose your content" - do you think about pushing to multiple channels? Turns out, it can be deeper than that. Brooklin Nash and Sam Hembree, co-founders of Beam Content, explain how a solid piece of rock content can work up and down the funnel, with multiple goals and KPIs, for multiple audiences.

We also touch on the Great Gate Debate (working title 😏)—aka, whether content lives behind a form to generate leads—while possibly preventing otherwise-interested, early-funnel audiences from engaging.

• (00:54) - Brooklin Nash's background in content
• (01:57) - Sam Hembree's background in content
• (03:15) - What people call "repurposing" is actually "redistributing"
• (04:02) - What is "rock content"?
• (07:33) - Repurpose your content for social media: video clips, pull quotes, graphics, and other formats
• (09:33) - Your audience is inherently valuable
• (10:06) - The "to gate or not to gate" debate!
• (14:03) - Rock content can live in different channels and ALSO serve different parts of your B2B funnel
• (18:41) - Is it lead gen? demand gen? lead capture? building an audience? Help!
• (22:43) - Knowing your ICP means you can answer the right questions
• (27:43) - The Lightning Round
• (38:14) - What should listeners take away?

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