• (00:42) – Steve’s background and career
• (04:53) – The shift from CMO to CEO (and back again)
• (07:55) – Marketing is shifting from depending on an agency to in-house analytics
• (10:49) – Difference of marketing high- vs low-consideration purchases
• (13:25) – Marketing analytics functions are critical
• (15:03) – How long is the customer journey?
• (18:06) – The difference in data vs analytics functions
• (21:37) – What’s the North Star business KPI?
• (24:34) – Content shines by creating a value exchange in a digital-first world
• (26:59) – Content is where marketing is going.
• (28:59) – Structuring a marketing team for content and ROI
• (35:52) – University of Phoenix has a reputation for being an early adopter of emerging and important technology
• (41:45) – Steve’s advice to someone starting a marketing career

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