Chris Koehler (CMO, Box) and Anda Gansca discuss the intersection of data and content, and how to use both to fuel organizational growth. Chris's experience in B2B and B2C provides a unique perspective.

• (03:41) - Chris Koehler's path to CMO wasn't traditional
• (09:01) - What is the hardest thing to explain to non-marketers?
• (11:24) - Of all the functions Chris has run, which was the hardest?
• (13:09) - A CMO has to proactively reinvent and disrupt processes
• (15:29) - What prompts a CMO to change plans
• (18:49) - How marketing collaborates with teams for deeper insights
• (21:37) - Companies are stepping back to ask what works
• (24:31) - Where does the data team sit in relation to marketing?
• (28:26) - Failing fast still needs you have to measure it against what failure is.
• (29:55) - What is the decision making culture, and how does data play into it
• (31:38) - How do you think about the customer journey?
• (35:30) - The acquisition journey extends to customer success, too
• (37:54) - Upselling current customers will be reliable in tight economic conditions
• (39:33) - Customers will choose their own path, even if it's in the Metaverse

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