- (00:56) - About Kim's journey to being CMO
- (03:53) - Leading marketing at Coursera through IPO
- (07:28) - The most important thing to explain to non-marketers
- (15:33) - Deciding when to centralize on content
- (19:57) - How do you measure your own performance with data?
- (23:39) - The usability of data products
- (24:25) - Distinguishing the different functions of data
- (27:19) - Rollout of Coursera's Marketing Academy
- (29:27) - Making Coursera free for universities during COVID-19 was the right thing to do
- (32:56) - How leaders are fostering connection for remote workers
- (36:28) - One CMO's strategy for the next 12 months
- (38:37) - How are marketing tactics changing with the changing economy?
- (40:38) - Kim Caldbeck's advice for other CMOs and marketers
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