• 01:55 - Vineet's journey to CMO
• 05:00 - Marketing is growth.
• 07:23 - How to approach the work you can't measure
• 09:12 - How does data function in your team
• 12:15 - How do you think about the interplay between data, content, and decision-making
• 15:02 - Who is responsible for optimizing the full customer journey?
• 17:08 - Think of content relative to the part of the funnel you are trying to activate, and create appropriate goals
• 18:03 - What's going to change tactically in the next 12 months?
• 20:49 - Does growth still matter in the face of the economic forecast?
• 22:21 - Every CMO dreams of $0 investment for growth
• 23:17 - Three waves of marketing evolution
• 25:59 - Your marketing recipe has to constantly evolve
• 27:05 - We're in a new age where creativity AND data drive performance

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