Discussion from this episode includes...

• Where did Aimee's journey to CMO begin?
• Combining structure with creativity to build teams and a career
• Hiring the right people for a balance
• You have to be excited about what you're doing to have a fulfilling career
• It's not about the funnel, it's about the human on the other end
• What's the hardest thing to explain to non-marketers?
• Do you think tech is behind in understanding the importance of marketing?
• How do you use content to extend a customer's experience with your brand?
• Understand how to drive end-to-end customer interactions based on journeys
• High- or low-consideration, it's still about the heart of the customer
• The future of marketing is interconnectedness
• There's momentum in consumer products connected to humans, connected to data
• Motivate people with positive messages

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.