How can you make your company the best at media?

What is the roadmap and actions you need to take to transform the complex media operations of a major company?

How do you inspire success and drive change within a giant global marketing organization like Mars Incorporated?

These are just some of the amazing insights shared in this #MediaSnack Meets with Rob Rakowitz the Global Media Director of Mars, one of the world's largest advertisers.

We get tips from Rob on:

• The role of the global media director
• How to prioritize your time to be most effective
• The importance of having CMO who is interested in media
• How to align support across a large company to drive change
• Finding motivation for successful teamwork

Rob also shares his huge passion for promoting 'Media Sustainability' to protect the long term health of the global advertising industry.

Episode Links:

Rob Rakowitz LinkedIn

Rob Rakowitz Twitter

The Global Alliance for Responsible Media

Truth, Lies & Advertising by Jon Steel

Hooked by Nir Eyal

Space Race by Jim Taylor

Bob Hoffman, aka The AdContrarian

Scott Galloway 'The FOUR'

Rob Norman Twitter